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1000 tulosta hakusanalla Derrick Chambers

AI and Machine Learning in Marketing

AI and Machine Learning in Marketing

Derrick Nukunu Akude

Lap Lambert Academic Publishing
2024
pokkari
This book explores how artificial intelligence (AI) and machine learning (ML) are reshaping the landscape of customer engagement, particularly within the field of marketing. It delves into the potential of AI and ML technologies to analyze vast amounts of consumer data, predict behaviors, and personalize customer interactions at an unprecedented scale. Beginning with an overview of foundational AI and ML concepts, the book then addresses their practical applications in marketing strategies, from targeted advertising and recommendation systems to predictive analytics and dynamic pricing. The text provides a framework for understanding how AI-driven insights can help marketers understand customer intent, enhance real-time engagement, and build long-lasting loyalty. Case studies of global brands illustrate successful AI implementations, showing readers how leading companies leverage these technologies to improve their marketing efficacy, tailor content, and create adaptive, interactive customer journeys. In addition to discussing the benefits, the book also considers ethical concerns and the potential for AI bias, advocating for responsible AI practices to build customer trust.
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Talk less. Teach more!: Nonverbal Classroom Management. Group Strategies that Work.

Talk less. Teach more!: Nonverbal Classroom Management. Group Strategies that Work.

Derrick Nitsche; Pearl Nitsche

tredition GmbH
2015
nidottu
We talk and talk and talk ... and very often we are frustrated by the feeling that our students simply aren't listening or aren't taking our verbal instructions seriously. It has been proven that over 82% of a teacher's communication with his or her students in the classroom is NONVERBAL. Why should we waste our breath on the classroom process rather than use it for our content? Especially when nonverbal management techniques are so much more effective? This book presents, in addition to a bit of theory, a huge number of practical tips and tools that can be implemented immediately in the classroom and that allow teachers to do what they actually became teachers to do - to teach
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Talk less. Teach more! A nonverbal recipe book for talked-out teachers!: 1684 tips and techniques to preserve your voice and your nerves in the classr

Talk less. Teach more! A nonverbal recipe book for talked-out teachers!: 1684 tips and techniques to preserve your voice and your nerves in the classr

Derrick Nitsche; Pearl Nitsche

Pearls of Learning Press
2015
nidottu
This book is a reference work where teachers can quickly find ideas to deal with the challenges they face daily in their classrooms. It is a "recipe book" with tried and true solutions, for example, for getting a class's attention at the beginning of or during the lesson, getting chatting pupils and groups back on task, integrating outsiders into the group, dealing with disturbances and emotional outbursts and establishing discussion guidelines and classroom procedures. It consists of lists. Lists of simple ideas on, for example, how to deal with pupils who can't sit still, kids who always want to be first and students who get so carried away that they call out the answers rather than raising their hands. It is a gold mine of ideas and it represents many years of classroom experience -ours and that of the participants in our seminars. There's lots of information in it for teachers in elementary, secondary and -with a bit of flexibility and a creative mind- in adult and tertiary education as well. This collection of tips, rituals, nonverbal signals, examples of short verbal input, symbols, pictures and sophisticated teaching techniques will help you to manage the classroom successfully while creating a positive and harmonious atmosphere in which learning can thrive and grow. You will save your voice and spare your nerves and you will create an atmosphere where you can do what you became a teacher to do - to teach This book is a practical supplement to the first book of the "Talk less. Teach more " series: "Nonverbal Classroom Management. Group strategies that work."
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