Kirjojen hintavertailu. Mukana 11 244 527 kirjaa ja 12 kauppaa.
Kirja.info

Kirjahaku

Etsi kirjoja tekijän nimen, kirjan nimen tai ISBN:n perusteella.

1000 tulosta hakusanalla Larry Singer

Putin's Third Term as Russia's President, 2012-18

Putin's Third Term as Russia's President, 2012-18

Larry Black

Routledge
2020
nidottu
This book provides a comprehensive and systematic overview of Putin’s third term as Russia’s president. It covers political, international relations, economic and social issues, and provides a balanced assessment of Putin’s successes and failures. These include the conflict in Ukraine, the annexation of Crimea, scandals associated with the Olympics, Russia’s increasing involvement with Asia, including with the Shanghai Co-operation Organisation, and shifts in the economy away from huge reliance on energy resources. The book sets Putin’s activities as president in their wider context, discussing his overall popularity, the weakness of potential opposition and the development of the Russian Federation as a relatively new state.
Vertaile hintoja
War and Redemption

War and Redemption

Larry Dewey

Routledge
2020
nidottu
Much has rightly been written about the physiological and psychological symptoms, known as posttraumatic stress disorder (PTSD), suffered by combat veterans, and their treatment. Much less has been written about the moral, spiritual and existential pain that soldiers experience as a consequence of carrying through the stated purpose of war for the common soldier - kill the enemy until the war is won. Based on his 20+ years' experience of treating combat veterans, Dr Larry Dewey explores the war trauma and life adaptation of combatants over two decades of intensive treatment. He addresses moral, spiritual and existential issues while also attending to the important physiological and psychological symptoms. Using case material, thoughts, experiences and, literally, the words of 65 veterans of various wars, he portrays in depth and with meaningful detail the process of successful treatment and the eventual positive adaptation for these veterans. The volume explores the deep pain and burden of killing and the role of propaganda and love in starting and maintaining war. Through the veterans' stories the author portrays the personal war of the ordinary combatant and the burden of guilt, grief and pain they often carry afterwards. The second part tackles the actual healing process, and part three explores the concepts of sin, confession, mercy, forgiveness, redemption and love, and how veterans have used them in aiding their own recovery from war's grief and moral pain. War and Redemption provides an invaluable tool in the understanding and treatment of PTSD for therapists, veterans and their families. It will also be a fascinating and valuable resource for all those interested in PTSD more generally.
Vertaile hintoja
Advertising Management in a Digital Environment

Advertising Management in a Digital Environment

Larry D. Kelley; Kim Bartel Sheehan

Routledge
2021
sidottu
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning.This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Vertaile hintoja
Advertising Management in a Digital Environment

Advertising Management in a Digital Environment

Larry D. Kelley; Kim Bartel Sheehan

Routledge
2021
nidottu
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning.This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Vertaile hintoja
Elementary Probability with Applications

Elementary Probability with Applications

Larry Rabinowitz

CRC Press
2020
nidottu
Elementary Probability with Applications, Second Edition shows students how probability has practical uses in many different fields, such as business, politics, and sports. In the book, students learn about probability concepts from real-world examples rather than theory.The text explains how probability models with underlying assumptions are used to model actual situations. It contains examples of probability models as they relate to:Bloc votingPopulation geneticsDoubling strategies in casinosMachine reliabilityAirline managementCryptologyBlood testingDogs resembling ownersDrug detectionJury verdictsCoincidencesNumber of concert hall aisles2000 U.S. presidential electionPoints after deuce in tennisTests regarding intelligent dogsMusic compositionBased on the author’s course at The College of William and Mary, the text can be used in a one-semester or one-quarter course in discrete probability with a strong emphasis on applications. By studying the book, students will appreciate the subject of probability and its applications and develop their problem-solving and reasoning skills.
Vertaile hintoja
Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

Larry Percy

TAYLOR FRANCIS LTD
2023
sidottu
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes:Updated and expanded coverage of digital media, including issues relating to privacy and media strategyNew sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketingExtended content on international advertising and shared cultural valuesThe introduction of a channels-based typology of marketing communicationUpdated international examples and case studies throughout.A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.
Vertaile hintoja
Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

Larry Percy

TAYLOR FRANCIS LTD
2023
nidottu
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes:Updated and expanded coverage of digital media, including issues relating to privacy and media strategyNew sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketingExtended content on international advertising and shared cultural valuesThe introduction of a channels-based typology of marketing communicationUpdated international examples and case studies throughout.A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.
Vertaile hintoja
The Mood Elevator

The Mood Elevator

Larry Senn

Readhowyouwant
2017
pokkari
The Mood Elevator Take Charge of Your Feelings, Become a Better You We all ride the Mood Elevator up and down every day. How well we do it impacts our relationship, our personal effectiveness, our career and our experience of life. Most people take that ride for granted and don't think it can be influenced. But what if we knew the right buttons to push to move to the top of the Mood Elevator. Wouldn't it be useful if there were proven ways to make visits to the lower floors less frequent and less intense? In this very practical guide, Larry Senn provides an operating manual to keep you out of the emotional basement. He shows how to recognize when you've become so accustomed to being stuck on a lower floor-depressed, stressed, anxious, judgmental-you don't even realize it and what to do to interrupt those negative thought patterns and start going up again. He urges us to cultivate mental attitudes like curiosity and gratitude that will keep us on the higher floors and explains how to quiet the mind and nurture positive thoughts without succumbing to Pollyannaish denial. And as someone who took up triathalons at the age of seventy, he speaks from experience when he emphasizes the inseparable connection between physical health and mental health. Through Senn's decades of work as a consultant, the Mood Elevator has been enthusiastically embraced by hundreds of thousands of people around the world. It symbolizes our moment-to-moment experience of life, encompassing a wide range of feelings. Together, these emotions play a major role in defining the quality of our lives and relationships and our effectiveness on the job. By sharing his work with a wider audience, Senn hopes to help all of us live life at our best.
Vertaile hintoja
Poppa John

Poppa John

Larry Woiwode

Farrar, Straus and Giroux
1999
nidottu
His real name is not "Poppa John." His life has been built upon a variety of disguises. Close to seventy, wise, crotchety, troubled, outspoken, he is one of those elusive individuals whose very shifts and turnings serve to make him more himself and entirely unique. Compressed, music-like, lit with humor, "Poppa John "is a small book of awesome content and dimension.
Vertaile hintoja
Born Brothers

Born Brothers

Larry Woiwode

Farrar, Straus and Giroux
1999
nidottu
Woiwode first introduced the Neumiller family in the critically acclaimed novel Beyond the Bedroom Wall. In Born Brothers he returns to this North Dakota family, focusing on the 30-year relationship between two Neumiller brothers, Charles and Jerome. The lives of two brothers from North Dakota are followed for thirty years through hatred and friendship.
Vertaile hintoja
Sundown, Yellow Moon

Sundown, Yellow Moon

Larry Watson

Random House Trade
2008
nidottu
Forty years after the suicide of his best friend's father, a writer revisits the tragedy and tries to unravel the mystery behind one man's inexplicable actions on that icy January day in 1961. Through his own recollections and his fiction-sometimes impossible to separate-he attempts to make sense of a senseless act and, in the process, to examine his youth, his connection to his best friend, Gene, and the enigma of Marie, a beautiful girl whose heart once belonged to both of them and whose spell still lingers through the decades. Spare, haunting, lyrical, Sundown, Yellow Moon is a piercing study of love and betrayal, grief and desire, youth and remembrance. Larry Watson not only brings to life a distinct period in history but, most affectingly, reveals the interplay of memory, secrets, and the passage of time. Praise for Sundown, Yellow Moon "Watson succeeds impressively, especially in deepening our understanding of first love."-Alan Cheuse, Chicago Tribune "A marvelous evocation of a time and place and of high school existence when it was considerably less ferocious than it is today . . . Sundown, Yellow Moon] twitches aside the curtain to reveal the menace and mendacity lurking behind placid and mundane lives."-Minneapolis Star Tribune " An] oddly heartbreaking story: allowed to run amok, the past becomes a monster capable of devouring the present."-Booklist "Larry Watson takes the less-traveled roads, through landscapes and heartscapes vaguely familiar, intensely poetic and always jangling. . . . He has established himself as one of the leading poetic realists, painting his stories across the canvas of interiors: small-town America and the human heart."-San Jose Mercury News, on Orchard
Vertaile hintoja
Orchard

Orchard

Larry Watson

Random House Trade
2004
nidottu
From the bestselling author of Montana 1948 comes the explosive story of an artist, his muse, and the staggering price they pay for their chance at immortality. Sonja Skordahl, a Norwegian immigrant, came to America looking for a new life. Instead, she settled in Door County, Wisconsin, and married Henry House--only to find herself defined by her roles as wife and mother. Destiny lands Sonja in the studio of Ned Weaver, an internationally acclaimed painter. There she becomes more than his model and more than a mere object of desire; she becomes the most inspiring muse Ned has ever known, much to the chagrin of the artist's wife. When both Ned and Henry insist on possessing Sonja, their jealousies threaten to erupt into violence--as she struggles to appease both men without sacrificing her hard-won sense of self.
Vertaile hintoja
The Cartoon History of the Universe II

The Cartoon History of the Universe II

Larry Gonick

Doubleday Co Inc.
1994
nidottu
Here's a new installment of the phenomenal bestseller that Publishers Weekly selected as one of the twelve graphic books of all time. Spanning ages and continents from Ancient India to Rome and China in A.D. 600, Volume II is hip, funny, and full of info. B & W illustrations.
Vertaile hintoja
Prize Stories 1998

Prize Stories 1998

Larry Dark

Anchor Books
1998
pokkari
Established in 1918 as a memorial to O. Henry, this annual literary tradition has presented a remarkable offering of stories over its seventy-seven-year history. O. Henry first-prize winners have included Dorothy Parker, William Faulkner, Truman Capote, John Cheever, John Updike, and Cynthia Ozick, as well as some lesser-known writers such as Alison Baker and Cornelia Nixon. Many talented writers who were unknown when first chosen for an O. Henry Award later went on to become seminal voices of contemporary American fiction. Representative of the very best in contemporary American fiction, these are varied, full-bodied fictional creations brimming with life--proof of the continuing strength and variety of the American short story.
Vertaile hintoja
Prize Stories 1999

Prize Stories 1999

Larry Dark

Bantam Doubleday Dell Publishing Group
1999
pokkari
The seventy-ninth anniversary of this annual collection of short stories "widely regarded as the nation's most prestigious awards for short fiction." ("The Atlantic Monthly"). Edited and with an introduction by Larry Dark1999 Top-Prize Selection Jury: Sherman Alexie, Stephen King, Lorrie Moore Established in 1918 as a memorial to O.Henry, this esteemed annual collection has presented a remarkable collection of stories over the years. Recently, Series Editor Larry Dark has incorporated some exciting changes: a magazine award, the eligibility of stories from Canadian magazines, a list of fifty Honorable Mention stories, an expanded listing of publications consulted, and a celebrity author top-prize jury. Representing the very best in contemporary American and Canadian fiction, Prize Stories 1999: The O.Henry Awards is a superb collection of twenty inventive, full-bodied short stories brimming with life--proof of the continuing strength and variety of the genre.
Vertaile hintoja
The O. Henry Prize Stories 2002

The O. Henry Prize Stories 2002

Larry Dark

Random House USA Inc
2002
pokkari
A new edition of the annual collection of short stories judged to be the best in America and Canada for 2002, selected by a jury including acclaimed authors Dave Eggers, Joyce Carol Oates, and Colson Whitehead, presents works by Alice Munro, David Leavitt, Edwidge Danticat, and other famous and lesser-known authors. Original. 50,000 first printing.
Vertaile hintoja
Structural and Functional Relationships in Prokaryotes

Structural and Functional Relationships in Prokaryotes

Larry L. Barton

Springer-Verlag New York Inc.
2004
sidottu
For several decades, bacteria have served as model systems to describe the life p- cesses of growth and metabolism. In addition, it is well recognized that prokaryotes have contributed greatly to the many advances in the areas of ecology, evolution, and biotechnology. This understanding of microorganisms is based on studies of members from both theBacteria andArchaea domains. With each issue of the various scienti?c publications, new characteristics of prokaryotic cells are being reported and it is - portant to place these insights in the context of the appropriate physiological processes. Structural and Functional Relationships in Prokaryotes describes the fundamental physiological processes for members of the Archaea and Bacteria domains. The - ganization of the book re?ects the emphasis that I have used in my 30 years of teaching a course of bacterial physiology. The philosophy used in the preparation of this book is to focus on the fundamental features of prokaryotic physiology and to use these features as the basis for comparative physiology. Even though diverse phenotypes have evolved from myriad genetic possibilities, these prokaryotes display considerable functional similarity and support the premise that there is a unity of physiology in the prokaryotes. The variations observed in the chemical structures and biochemical p- cesses are important in contributing to the persistence of microbial strains in a speci?c environment.
Vertaile hintoja
All of Nonparametric Statistics

All of Nonparametric Statistics

Larry Wasserman

Springer-Verlag New York Inc.
2005
sidottu
There are many books on various aspects of nonparametric inference such as density estimation, nonparametric regression, bootstrapping, and wavelets methods. But it is hard to ?nd all these topics covered in one place. The goal of this text is to provide readers with a single book where they can ?nd a brief account of many of the modern topics in nonparametric inference. The book is aimed at master’s-level or Ph. D. -level statistics and computer science students. It is also suitable for researchersin statistics, machine lea- ing and data mining who want to get up to speed quickly on modern n- parametric methods. My goal is to quickly acquaint the reader with the basic concepts in many areas rather than tackling any one topic in great detail. In the interest of covering a wide range of topics, while keeping the book short, I have opted to omit most proofs. Bibliographic remarks point the reader to references that contain further details. Of course, I have had to choose topics to include andto omit,the title notwithstanding. For the mostpart,I decided to omit topics that are too big to cover in one chapter. For example, I do not cover classi?cation or nonparametric Bayesian inference. The book developed from my lecture notes for a half-semester (20 hours) course populated mainly by master’s-level students. For Ph. D.
Vertaile hintoja
1...4344454647...50