This isn't another one of those real estate marketing books that you read once and stick back in the bookcase, never to be read again. You want to know EXACTLY what to post on social media that will get results in your real estate business while building a powerful personal brand that attracts your ideal customer and drive referrals effortlessly.What to Post is a step-by-step guide that will help you create a fail-proof social media content strategy that will give you an unfair advantage on platforms like Facebook and Instagram and generate FREE real estate leads.This simple three-phase framework outlines exactly how to build your brand, create engaging content, improve your marketing and understand how to increase your reach online.PHASE ONE: BUILD YOUR BRANDUnderstand the key elements of building a powerful (and memorable) personal brand and what components you control and how to leverage the ones you don'tClarify your unique value proposition and simply articulate how your service solves your customer's biggest problemsDefine your niche and develop a specific customer avatar to help you speak directly to your next clientPHASE TWO: BUILD YOUR CONTENTKnow exactly what to post on your social channels that will help you attract your ideal customer, capture their attention and get them to take action.Follow the "5 E's of Content," a fail proof formula to creating personal and valuable and content that will engage your ideal audience and skyrocket your engagement and reachNever run out of content ideas again and establish a consistent content creation strategy with 261 content idea starters and the "3 T Method."Write captions that convert using power words, time-tested copywriting formulas and enticing calls to actionPHASE THREE: BUILD YOUR REACHUnderstand the secret sauce to mastering social media algorithms and how to work WITH them to create an unfair advantage in the feed that allows you to work smarter not harder.Actionable and EASY tips to explode your engagement, improve your video views while attracting and retaining current and future customers with relevant, credible and trustworthy contentBONUS RESOURCE SECTION: Top tools, apps and websites that will transform and amplify your content to the next levelSocial media content plannerContent & Social Media FAQsThis real estate marketing workbook is filled with templates, infographics and examples that can help you generate better results from your social media efforts.About the Author, Chelsea PeitzI got my real estate license in 2001 B.F. (Before Facebook) and spent a decade earning my living as a real estate agent without ever using social media because it didn't exist. I didn't grow up with the Internet of Things and I'm not a digital native, so I understand what it's like to feel overwhelmed by the constantly changing landscape of The Socials.While I'm no longer a Realtor, I've worked in this industry since 2001 and have a passion for making complicated processes simple, easy to understand and actionable. My goal is to provide you with all the tools you need to master your social media marketing in one place.
