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1000 tulosta hakusanalla David a. Edwards
Blast off to the oldest star in our galaxy, zoom around planetary nebulae dubbed “the butterflies of space,” circle past humongous, ringed exoplanets, and close in on newly discovered orbs that just might support alien life. David Aguilar, former Director of Science Information at the Harvard Smithsonian Center for Astrophysics, and creator of Cosmic Catastrophes and Seven Wonders of the Solar System, takes us on a unique space journey through the Milky Way. His beautifully rendered, painterly images are based on the latest scientific findings about our galaxy and are supported by lively, factual text about celestial wonders such as Omega Centauri, the Great Nebula in Orion, UY Scuti, the Hourglass Nebula, and headlining-making discoveries about planet J1407b, Tabby’s Star, and the TRAPPIST-1 planetary system.
Strategic Market Management, European Edition
David A. (University of California Aaker; Damien (Michael Smurfit Graduate School of Business) McLoughlin
John Wiley And Sons Ltd
2007
pokkari
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
Based on author David A. Grier's column "In Our Time," which runs monthly in Computer magazine, Too Soon To Tell presents a collection of essays skillfully written about the computer age, an era that began February 1946. Examining ideas that are both contemporary and timeless, these chronological essays examine the revolutionary nature of the computer, the relation between machines and human institutions, and the connections between fathers and sons to provide general readers with a picture of a specific technology that attempted to rebuild human institutions in its own image.
Explore the world from your computer! This interesting guide covers all aspects of Google Earth, the freely downloadable application from Google that allows users to view satellite images from all points of the globeAimed at a diverse audience, including casual users who enjoy air shots of locales as well as geographers, real estate professionals, and GPS developersIncludes valuable tips on various customizations that users can add, advice on setting up scavenger hunts, and guidance on using Google Earth to benefit a businessExplains modifying general options, managing the layer and placemark systems, and tackling some of the more technical aspects, such as interfacing with GPSThere are more than 400,000 registered users of Google Earth and the number is still growing
A modern, comprehensive text and reference describing intermolecular forces, this book begins with coverage of the concepts and methods for simpler systems, then moves on to more advanced subjects for complex systems – emphasizing concepts and methods used in calculations with realistic models and compared with empirical data. Contains applications to many physical systems and worked examplesProceeds from introductory material to advanced modern treatmentsHas relevance for new materials, biological phenomena, and energy and fuels production
Presents theoretical, computational, and practical aspects of collision-induced phenomena with emphasis on the treatment of physical and chemical kinetics using quantum molecular dynamics Quantum Molecular Dynamics provides a state-of-the-art overview of molecular collisions and transport phenomena in energy-transfer and reactivity phenomena in gases. Grounded in the quantal theory of scattering and its semiclassical limits, this comprehensive volume covers key concepts and theory, computational approaches, and various applications for specific physical systems. Detailed chapters describe elastic, inelastic and reactive collisions, elastic and inelastic collisions that lead to energy transfer and electronic transitions, and more. Starting from the electronic structure and atomic conformation of molecules, the text proceeds from introductory material to advanced modern treatments relevant to technologies for new materials, the environment, biological phenomena, and energy and fuels production. Provides a thorough introduction to realistic intermolecular forcesCovers thermal rates of molecular collisions and transport phenomenaExamines transport and relaxation phenomena mediated by molecular collisionsDiscusses many-atom scattering theory as an introduction to more advanced descriptionsPresents the computational aspects required to calculate and compare cross-sections with experimental dataIncludes worked examples and applications to different physical systems Quantum Molecular Dynamics is an important resource for researchers and advanced undergraduate and graduate students in physical, theoretical, and computational chemistry, chemical physics, materials science, as well as chemists, engineers, and biologists working in the energy and pharmaceutical industries and the environment.
A thorough and rigorous analysis of electromagnetic fields in cavities This book offers a comprehensive analysis of electromagnetic fields in cavities of general shapes and properties. Part One covers classical deterministic methods to conclude resonant frequencies, modal fields, and cavity losses; quality factor; mode bandwidth; and the excitation of cavity fields from arbitrary current distributions for metal-wall cavities of simple shape. Part Two covers modern statistical methods to analyze electrically large cavities of complex shapes and properties. Electromagnetic Fields in Cavities combines rigorous solutions to Maxwell's equations with conservation of energy to solve for the statistics of many quantities of interest: penetration into cavities (and shielding effectiveness), field strengths far from and close to cavity walls, and power received by antennas within cavities. It includes all modes and shows you how to utilize fairly simple statistical formulae to apply to your particular problem, whether it's interference calculations, electromagnetic compatibility testing in reverberation chambers, measurement of shielding materials using multiple cavities, or efficiency of test antennas. Electromagnetic Fields in Cavities is a valuable resource for researchers, engineers, professors, and graduate students in electrical engineering.
Best Practices in Planning and Performance Management
David A. J. Axson
John Wiley Sons Inc
2010
sidottu
A practical framework for effectively managing performance in today's complex, competitive and risky global markets The Third Edition provides a complete framework for building best practice management processes for today's complex and uncertain world. Fully updated to reflect the events of the global economic crisis, this book provides further practical examples of companies that are successfully using the practices identified. Updated for the implications of the global economic crisis on management practicesCompletely rewritten section on "What it Takes To Be An Effective Manager In An Uncertain WorldAdded examples and mini case studies throughout the book from companies such as Qualcomm, IBM, Dominos, Target, Toshiba and FacebookEstablishes new benchmarks for performance management process and practiceFully updated to include recent events, new learnings, technologies and emerging best practices This book includes serious rethinking of the way companies plan and manage performance-from the role of accounting to the skills needed to be an effective manager-including new technologies, techniques and real time management processes.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevantShows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitorsDescribes the threat of becoming irrelevant by failing to make what customer are buying or losing energyDavid Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Essentials of Online payment Security and Fraud Prevention
David A. Montague
John Wiley Sons Inc
2010
nidottu
Essential guidance for preventing fraud in the card-not-present (CNP) space This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques will all focus on these types of transactions ahead. Reveals the top 45 fraud prevention techniquesUniquely focuses on eCommerce fraud essentialsProvides the basic concepts around CNP payments and the ways fraud is perpetrated If you do business online, you know fraud is a part of doing business. Essentials of On-line Payment Security and Fraud Prevention equips you to prevent fraud in the CNP space.
Amino Acid Metabolism, 3rd Edition covers all aspects of the biochemistry and nutritional biochemistry of the amino acids. Starting with an overview of nitrogen fixation and the incorporation of inorganic nitrogen into amino acids, the book then details other major nitrogenous compounds in micro-organisms, plants and animals. Contents include a discussion of the catabolism of amino acids and other nitrogenous compounds in animals, and the microbiological reactions involved in release of nitrogen gas back into the atmosphere. Mammalian (mainly human) protein and amino acid requirements are considered in detail, and the methods that are used to determine them. Chapters consider individual amino acids, grouped according to their metabolic origin, and discussing their biosynthesis (in plants and micro-organisms for those that are dietary essentials for human beings), major metabolic roles (mainly in human metabolism) and catabolism (again mainly in human metabolism). There is also discussion of regulatory mechanisms for all these metabolic pathways, and of metabolic and genetic diseases affecting the (human) metabolism of amino acids. Throughout the book the emphasis is on the nutritional importance of amino acids, integration and control of metabolism and metabolic and other disturbances of relevance to human biochemistry and health. Completely revised edition of this comprehensive text covering all the latest findings in amino acid metabolism researchWritten by an authority in the fieldCovers new advances in structural biologyClear illustrations of all structures and metabolic pathwaysFull list of recommended further reading for each chapter and bibliography of papers cited in the text
Sex, Stress and Reproductive Success
David A. Lovejoy; Dalia Barsyte
John Wiley Sons Inc
2011
sidottu
Any events that challenge the survival of living organisms may be classified as stressors. These stressors could include, for example, lack of food, increased population pressure, predatory pressure, climatic events or in the case of humans, loss of a loved one, lack of financial security or uncertainty in the future. Although most physiological systems are affected by stress, those systems that regulate reproductive physiology and behaviour are the most sensitive. All multicellular organisms show a stress related effect on reproduction, although the more complex organisms, such as mammals, have the most complex effects. The objective of this book is to provide a comparative analysis of the mechanisms by which stress regulates reproduction exploring the evolution of stress perceiving systems from the simplest organisms to humans. Taking an integrated approach, utilising a genes-to-environment overview, the book examines the stressors that occur at all levels of organisation. These theories are used to examine and explain human and animal reproductive behaviour and physiology under stressful conditions providing a well-written, concise introduction to this important subject.
There has been an explosion of interest in the field of neuroendocrinology over the last twenty years with the discovery of neurohormones regulating virtually everything from growth and development to sexual and aggressive behavior. This book provides a much-needed introduction to neuroendocrinology from a zoological and evolutionary perspective. It covers the evolution, development and description of the neuroendocrine system throughout the animal kingdom. Specific topics covered include: The Evolution of early neuroendocrine systems in primitive animalsStructural characterisation, molecular biology and biochemistry of neuroendocrine agentsA profiles section on unusual aspects of neuroendocrine physiology written by leaders in the fieldA unique section on the actions of environmental chemicals effect neuroendocrine systems in various species
There has been an explosion of interest in the field of neuroendocrinology over the last twenty years with the discovery of neurohormones regulating virtually everything from growth and development to sexual and aggressive behavior. This book provides a much-needed introduction to neuroendocrinology from a zoological and evolutionary perspective. It covers the evolution, development and description of the neuroendocrine system throughout the animal kingdom. Specific topics covered include: The Evolution of early neuroendocrine systems in primitive animalsStructural characterisation, molecular biology and biochemistry of neuroendocrine agentsA profiles section on unusual aspects of neuroendocrine physiology written by leaders in the fieldA unique section on the actions of environmental chemicals effect neuroendocrine systems in various species
This book explains the concepts underlying programming languages, and demonstrates how these concepts are synthesized in the major paradigms: imperative, OO, concurrent, functional, logic and scripting. It gives greatest prominence to the OO paradigm, and uses Java as the main exemplar language. It includes numerous examples, case studies of several major programming languages, and numerous end-of-chapter exercises. Sample solutions to most of the exercises are provided at the book’s companion Web site
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aakers highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: *A new chapter on strategic positioning *Many new illustrative examples from B-to-B, high-tech, and the Internet *Increased focus on global leadership and global brand management *Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.
Der Leser erhält mit diesem Werk eine Einführung in Theorie, Implementation und Anwendung von GPS (Global Positioning Systems). Die Anwendungen dieses einst für militärische Zwecke konstruierten Systems sind vielfältig: Kartographie, Navigation, Geographie, Justiz, Rettungssysteme und vieles andere. Aufgaben und Lösungsvorschläge erleichtern das Durchdringen des Stoffes.
Scientific Foundations of Cognitive Theory and Therapy of Depression
David A. Clak; Aaron T. Beck
John Wiley Sons Inc
1999
sidottu
Based on decades of theory, research, and practice, this seminalbook presents a detailed and comprehensive review, evaluation, andintegration of the scientific and empirical research relevant toAaron T. Beck's cognitive theory and therapy of depression. Sinceits emergence in the early 1960s, Beck's cognitive perspective hasbecome one of the most influential and well-researchedpsychological theories of depression. Over 900 scientific andscholarly references are contained in the present volume, providingthe most current and exhaustive evaluation of the scientific statusof the cognitive theory of depression. Though the application of cognitive therapy has been welldocumented in the publication of treatment manuals, the cognitivetheory of depression has not been presented in a unified manneruntil the publication of this book. Coauthored by the father ofcognitive therapy, Scientific Foundations of Cognitive Theory andTherapy of Depression offers the most complete and authoritativeaccount of Beck's theory of depression since the publication ofDepression: Causes and Treatment in 1967. Through its elaborationof recent theoretical developments in cognitive theory and itsreview of contemporary cognitive-clinical research, the bookrepresents the current state of the art in cognitive approaches todepression. As a result of its critical examination ofcognitive-clinical research and experimental informationprocessing, the authors offer many insights into the futuredirection for research on the cognitive basis of depression. The first half of the book focuses on a presentation of theclinical phenomena of depression and the current version ofcognitive theory. After outlining important questions that havebeen raised with the diagnosis of depression, the book then tracesthe historical development of Beck's cognitive theory and therapythrough the 1960s and '70s. It presents the theoretical assumptionsof the model and offers a detailed account of the most currentversion of the cognitive formulation of depression. The second half of the book provides an in-depth analysis of theempirical status of the descriptive and vulnerability hypotheses ofthe cognitive model. Drawing on over three decades of research, thebook delves into the scientific basis of numerous hypothesesderived from cognitive theory, including negativity, exclusivity,content specificity, primacy, universality, severity/persistence,selective processing, schema activation, primal processing,stability, diathesis-stress, symptom specificity, and differentialtreatment responsiveness. "In 1967 the first detailed description of the cognitive theory ofdepression was published in Depression: Causes and Treatment by oneof us, Aaron T. Beck. The basic concepts of the theory laid out inthat volume still provide the foundation for the cognitive model 30years later. As well the first systematic investigations of thetheory described in the 1967 volume contributed to a paradigmaticshift in theory, research, and treatment of depression thatresulted in a very vigorous and widespread research initiative onthe cognitive basis of depression. The present book is intended toprovide a comprehensive and critical update of the developments incognitive theory and research on depression that have occurredsince the initial publication in the 1960s."--David A. Clark, fromthe Preface.
Food Preparation for the Professional
David A. Mizer; Mary Porter; Beth Sonnier; Karen E. Drummond
John Wiley Sons Inc
1999
sidottu
Completely revised and updated– the definitive text on food preparation for the foodservice manager. A comprehensive working knowledge of the principles, skills, and techniques necessary to prepare food for production is as critical for the aspiring foodservice manager as it is for the culinary arts student. Food Preparation for the Professional, Third Edition, targets the needs of career-oriented students who aim to manage the back of the house rather than prepare food on the line. Covering all the basics–cooking methods, food preparation, safety and sanitation, storage and handling, equipment, and menu planning–as well as addressing contemporary cuisine preferences and dietary trends, the book provides managers with the skills needed to run an efficient kitchen successfully in any type of foodservice operation. Fully revised and updated, the new edition of this classic text now includes:*Troubleshooting information boxes that identify common problems, their causes, and solutions*A nutritional analysis of each recipe and nutrient profiles*New sections covering the emerging interest in grains, pasta, legumes, and vegetables With its singular focus on food preparation for foodservice managers, this latest edition of Food Preparation for the Professional continues to be an indispensable tool for this rapidly growing area in the hospitality industry.