A young entrepreneur who has lost his company and fortune gives up hope and jumps off The Golden Gate Bridge. Fortunately, in this business fable of true success, instead of losing his life he is saved by a homeless man who carries him to a nearby park. There the homeless man explains that a dream told him to go to the bridge to save the man who jumped off, then take the man to see the Winemaker. The pair embarks upon a challenging but life-changing journey through the wine country of California. First, they search for the special Winemaker who has a reputation for consistently making the best wine in the region, regardless of weather or the crop of grapes. Upon meeting the Winemaker, the young entrepreneur is taught the wine making technique, and ultimately the secret to true, consistent success.
A comprehensive, self-contained text/reference for practical problem solving Fundamentals of Microwave Transmission Lines Invaluable as a self-study text and reference source for both professional engineers and engineering students, Fundamentals of Microwave Transmission Lines is the complete guide to solving microwave transmission problems. Its easy-to-use, self-study format facilitates mastery of the underlying physics and mathematics of the phenomena. One hundred and twenty-six completely solved example problems, which range from simple exercises to descriptive design procedures, expand and clarify solutions to problems often encountered on the job. And, since transmission lines lie at the core of distributed circuit analysis and microwave circuit design, this book's thorough coverage of the material will serve the reader well in related projects in eletromagnetics. Major topics include: *Introduction to Distributed Circuits *Mathematics of Traveling Waves *Coupled Lines *Time Domain Topics *Sinusoidal Steady State *The Smith Chart *Single Frequency Matching
Until now, market timing as it applies to successful investment decision-making has been an elusive, at times vague instrument. This book provides a clear, relevant model for using the business cycle as a tool for timing investments. At last, here is a clear framework for assessing returns at different stages of the business cycle, and for determining the timing relevance as it relates to stocks, bonds, mutual funds, other specific investments and general asset allocation. A solid and dynamic approach.
"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, "got milk?" and others. The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large."
With implications that go to the core of what it means to be human, the issues raised by genetic manipulationespecially cloninghave sparked a passionate debate among governmental, religious, and scientific quarters, as well as the media and the general public. Keeping to the actual science rather than speculation is of the utmost importance for an enlightened approach to this weighty discussion. In clear, lively prose, The Science and Ethics of Engineering the Human Germ Line: Mendels Maze provides an authoritative treatment of the principles of science and bioethics that bear upon such technologies as germ-line insertion and cloning. It offers a realistic assessment of possible applications, limitations, and new developments likely to arise in these areas. Written by a top physician-investigator, this book progresses from the basics of building a living organism from inanimate parts through to recombinant DNA technology, assisted reproductive technologies, and gene transfer and germ-line engineering. Ethical considerations are woven into this material throughout, while a special section covers the intellectual role played by various social biases. As genetic and reproductive technologies spread from the laboratory to the clinicand society takes further noticestudents and practitioners of biology and medicine, as well as the interested general reader, will find The Science and Ethics of Engineering the Human Germ Line: Mendels Maze to be an essential and accessible guide to these important subjects.
Behind todays most lurid headlines A timely look at the fascinating realm of high-tech sleuthing Beyond the Crime Lab The New Science of Investigation Revised Edition The science of criminal investigation is evolving at an astonishing rate. Gone are the days of merely dusting for fingerprints and checking for lipstick traces. Todays forensics experts use DNA typing, computer and physical anthropologic reconstructions, and other highly sophisticated techniquestechniques that some critics believe have dire implications for every citizens right to privacy and individual freedom. Completely updated to address the latest trends and developments in the field, this revised edition of Beyond the Crime Lab takes you on an entertaining and sometimes alarming journey through the incredible and perpetually advancing world of criminal investigation.
The life-threatening risks that fire service personnel face are taxing both physically and mentally. Firefighters and emergency medical personnel have a higher rate of heart disease, lung disease, cancer, substance abuse problems, and injuries than the general population. Studies show that high levels of cardiovascualr conditioning, muscular strength, endurance, and flexibility allow firefighters to perform their jobs safely and more effectively. Now, fire and rescue workers can turn to Comprehensive Wellness for Firefighters for all the information they need to evaluate and improve their personal lifestyles. This uniquely accessible book focuses on self-assessment methods and action planning procedures that emphasize personal responsibility for good health and enable readers to apply the information to their own lives. In addition to the personal health evaluations, sample workout routines, and instructive exercise programs, the authors integrate materials essential for total health including information on diet and nutrition, drug and alcohol issues, and critical incident stress management techniques. By using this book, readers will be able to effectively: -Evaluate their current level of physical fitness in order to monitor their future progress -Select exercise options that best meet their preferences, needs, and objectives -Develop strategies and personal action plans that promote and improve total health and fitness -Adopt a long-term commitment to a physically and mentally healthy lifestyle Designed as a valuable resource and practical guide, Comprehensive Wellness for Firefighters not only attempts to minimize risk in an inherently hazardous line of work, but also promotes behavior and attitudes that contribute to long-term health and well-being.
Wiley Online Trading For A Living Beat Risk and Reap Rewards Like A Pro! The Compelling True Story of How a Top Market Maker Built a Successful Trading Business Praise for How I Trade Options "To much of the outside world, trading appears to be as incomprehensible as rocket science. What Jon Najarian has done in this engaging and very readable book is to 'demystify' the world of options for both the aspiring trader and the retail investor. How I Trade Options is a rare opportunity to look over the shoulder of this experienced options trader, teacher, and lecturer." Lewis J. Borsellino, CEO/Founder, www.TeachTrade.Com; Author, The Day Trader: From the Pit to the PC "How I Trade Options gives retail investors who have little or no prior knowledge the insight into how options work and how to use them effectively and responsibly. For those who want to learn about options, this is a rare opportunity to learn from a master trader. Najarian shows commitment to educating investors on the use of options to enhance their portfolios." Rance Masheck, President, Quantum Vision Inc. "Not only is Jon Najarian a Supertrader, he is a Superteacher. I owe much of my good fortune to Jon Najarian. I learned more from him than I had learned in an entire decadeplus it was fun! Jons abilities to make his profitable trading strategies understandable are sure to make How I Trade Options a must-have tool that every option trader will want to own." Don Fishback, Developer of the Fishback Option Pricing Model "Jon Najarian is a world-class options trader and a world class options educator. His crystal clear explanations of such strategies as vertical spreads empower the average investor to participate in attractive options approaches that, until now, have been dominated by professional traders." Bernie Schaeffer, Chairman and Chief Executive Officer Schaeffers Investment Research, Inc. Please visit our Web site at www.wileyfinance.com
An essential guide for any small group that must deliver team performance. With the demand for project-oriented work and faster, more nimble responses, successful small-group performance is more crucial than ever. Katzenbach and Smith, authors of the international bestseller The Wisdom of Teams, have again joined forces, revealing how to implement the disciplines, frameworks, tools, and techniques required for team- and small-group performance. Combining their insights and practical strategies, they offer concepts and pragmatic, doable exercises for team leaders and team members to deliver results. Hot topics covered include: why small-group performance demands expertise at two disciplines, team level and leader level, instead of one; virtual teams; and global teams. This book combines practical exercises with cutting-edge insights, and both authors are authorities on the subject. Attend a featured author workshop at the 13th International Conference on Work Teams: Collaborating for Competitive Advantage, September 23-25, 2002, in Dallas, TX. For information, contact the Center for the Study of Work Teams at 940 565 3096 or visit them online at www.workteams.unt.edu.
Mental, physical, or sexual abuse in close personal relationships commonly results in trauma that is very different from the trauma of accidents, illness, or war. Making creative use of attachment theory to explicate the multifaceted outcomes of trauma, this book provides a powerful conceptual framework and a concise, masterly review of a huge knowledge base. Encyclopedic in scope and scholarly in its up-to-the-minute survey of research findings.
This essential guide to a trading strategy offers a viable (and profitable) alternative to both day-trading and the buy-and-hold mentality. Swing Trading presents the methods that allow busy people to hold positions for as long as a week to a month and then exit with a handsome profit. Where day traders execute many trades for nickels and dimes, swing traders take larger positions and make few moves for more substantial returns. This resource focuses on how you can achieve success and reap the rewards of this unique and profitable trading method. You'll find step-by-step guidance and valuable tips on free online tools you can use to apply the swing trading method and substantially grow your portfolio. Order your copy today.
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Pragmatic Liberation and the Politics of Puerto Rican Diasporic Drama explores the work of a unique group of playwrights—Puerto Rican dramatists writing in the United States—who offer a model of political engagement. As members of the Puerto Rican diaspora, they have a heightened awareness of the systematic discrimination and the colonial citizenship created by Puerto Rico’s territorial status. Pragmatic Liberation analyzes the work of established playwrights as well as work that has previously received little attention in the world of theater studies, including René Marqués’s Palm Sunday. The book demonstrates the strategies these playwrights use to model a nuanced way of moving toward liberation while being sensitive to the potential impact these actions might have on those closest to us. This is a crucially important model that needs more attention in our currently polarized political moment.
Pragmatic Liberation and the Politics of Puerto Rican Diasporic Drama explores the work of a unique group of playwrights—Puerto Rican dramatists writing in the United States—who offer a model of political engagement. As members of the Puerto Rican diaspora, they have a heightened awareness of the systematic discrimination and the colonial citizenship created by Puerto Rico’s territorial status. Pragmatic Liberation analyzes the work of established playwrights as well as work that has previously received little attention in the world of theater studies, including René Marqués’s Palm Sunday. The book demonstrates the strategies these playwrights use to model a nuanced way of moving toward liberation while being sensitive to the potential impact these actions might have on those closest to us. This is a crucially important model that needs more attention in our currently polarized political moment.
The Fate of the Object traces the historical shift in focus from the "difficult" essential object of modernist theater, art, and poetry to its transformation as a sign in a postmodern field of signs. In modern art, the central object had been the abstract painting; in theater, the body of the actor; in poetry, the sonic, visual and grammatical elements of the poem. Spanning several disciplinary boundaries, this ambitious and pioneering book examines how the very process of refinement to locate the essential modernist object dissolves the figure of that object into its signifying ground. Jon Erickson argues that this historical shift from modern object to postmodern sign reflects significant transformations in capitalist society--among them the shift from a production economy to a service economy, the change from a sensually rich to a conceptually alienated cultural consciousness, and the rise of poststructuralist theory as the predominant determiner of value within contemporary art culture.Erickson examines the body as the central object of theater and performance through the theories of Craig, Sartre, Brecht, Artaud, and Grotowski. The art chapter discusses such artists as Malevich, Ad Reinhardt, Duchamp, Warhol and Kosuth, tracing the progression of the abstract painting to its reduction or disappearance in conceptualism and minimalism. The poetry chapter examines Pound's Imagism, Concrete and Sound Poetry, and the contributions of Gertrude Stein and the recent Language Poets. Finally, the author questions the role poststructuralist theory has played in the shift from modern object to postmodern sign and how it may affect our attitudes toward the materiality of the world. Jon Erickson is Assistant Professor of Drama, Ohio State University.
African Americans have experienced life under the rule of law in quite different contexts from those of whites, and they have written about those differences in poems, songs, stories, autobiographies, novels, and memoirs. This book examines the tradition of American law as it appears in African American literary life, from pre-Revolutionary murder trials to gangsta rap. The experience, and the critique it produces, changes our pictures of both American law and African American literature.This study reads the already canonical works of nineteenth- and twentieth-century black literature in the context of their responses to and critiques of American legal history. At the same time, it examines little known texts of African American life, from the urban humor of James D. Corrothers, through the early political essays of Chester Himes, to the adventures of black comic book heroes like Steel, Wise Son, and Xero. These are contextualized within specific legislation and case law, from the slave laws of early Virginia to the Civil Rights Act of 1964, from the case of Phillis and Mark in 1755 to the Simpson trials of the mid 1990s.Finally, the legal texts presented are themselves critiqued by the fictions and legal analyses of the African Americans who lived out their implications in their daily lives. Through a positing of the legal and cultural concepts of privacy, property, identity, desire and citizenship, and the romantic ideals of authenticity, irony, and innocence, Suggs is able to show how our understanding of American law should be influenced by African American conceptions of it as depicted through literature.This book will appeal to students and scholars of literary and cultural studies, law and literature, American history, as well as to scholars of African American literature and culture.Jon-Christian Suggs is Professor of English, John Jay College, City University of New York.
We all have a good idea of how we want things to go when we visit a physician. We expect to be able to explain why we are there, and we hope the physician will listen and possibly ask questions that help us clarify our thoughts. Most of us hope that the physician will provide some expression of empathy, offer a clear, nontechnical assessment of our problem, and describe "next steps" in a way that is easy to understand. Ideally, we would like to be asked about our ability to follow treatment recommendations. Some experts say that these expectations are not only reasonable but even necessary if patients are to get the care they need. Yet there is a growing body of research that suggests the reality of physician communication with patients often falls short of this ideal in many respects. A careful analysis of the findings of this research can provide guidance to physician educators, health care administrators, and health policy makers interested in understanding the role that improved physician communication can play in improving quality of care and patient outcomes. Physician Communication with Patients summarizes findings from the academic literature pertaining to various aspects of this question, discussing those findings in the context of current pressures for change in the organization and delivery of medical services.
Modern art, filled with complex themes and subtle characteristics, is a wonder to view, but can be intimidating and baffling to the casual observer. This guide analyses more than 200 works of modern art, describing each artists use of media and symbolism to help the reader unlock the paintings meaning.
