This reader is accompanied with a CD that contains the full audio of the text in MP3 format. The Russian Revolution - four young people, Yury, Tonya, Lara and Pasha, find love and lose it in this extraordinary time. Their heart-breaking stories make Dr Zhivago one of the greatest romantic books, and films, of the century.
The importance of technology transfer for the competitive advantage of companies and the economic success of nations cannot be overstated. Technology is a determining element for firms and nations to increase productivity, to compete, and to prosper. In The Competitive Advantage of Regions and Nations, the authors stress that companies, investment promotion agencies, and government bodies cannot simply sit and wait until new technologies arrive in their domain. Rather, they need to manage the identification, assessment, attraction, absorption and application of new technologies. In this comprehensive book, Boris Ricken and George Malcotsis explain how technology transfer in Foreign Direct Investment (FDI) projects can be systematically managed. Using some 40 case studies as illustration, they give step-by-step guidance for managers. The explanation of theory in this book, together with the frameworks and cases delivering solutions to the various challenges of technology transfer will be highly appreciated by managers of companies, investment promotion agencies, and government bodies alike. It also offers students confronted with the topic an understandable study guide.
This unique book explores the problems of the national crisis management system in Russia, a country undergoing political, social and economic transition and one which is also prone to natural and man-made disasters. In detailing policy, institutional and legal issues and illustrating a number of case studies, the authors offer new ways of resolving the effects of disasters as well as increasing resilience by improving our understanding of the risks and vulnerabilities. In the book six chapters offer case studies of various types of disaster written in a unique collaboration between Russian scientists, Russian policy makers and Swedish scholars. Other chapters relate the role of mass media in Russian society and policy development. Taken together the book details changes in a crisis management system, policy and approach in a country that has undergone rapid fundamental political economic and social change.
You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.
In this age of globalization, process improvement practitioners must be able to comprehend and work with the different standards and frameworks used around the world. While many systems and software engineering organizations rely on a single standard as the primary driver of process improvement efforts (CMMI®-based process improvement in the U.S. and ISO 9001 around the world), the most successful incorporate multiple frameworks. Process Improvement with CMMI® v1.2 and ISO Standards helps users become more versatile in using multiple process standards when creating organizational and project processes.Compares and Contrasts Different StandardsThe book begins by discussing the motivations for process improvement, the factors that make improvement difficult, and the conditions and activities that enable improvement. It examines the structure and content of Capability Maturity Model IntegrationSM, version 1.2, provides summaries of several ISO standards, and discusses the detailed relationships between four specific ISO standards (ISO 9001, ISO 15288, ISO 12207, and ISO 20000) and CMMI. The book concludes by addressing the synergy and use of multiple frameworks, discussing the process of conducting appraisals against multiple frameworks, and examining the collection of objective evidence required by each standard and appraisal method. The authors also discuss similarities and differences among the appraisal and certification approaches.Free DownloadsThis volume is highly supplemented with numerous appendices to clarify material and a website is provided where readers can download detailed maps and corresponding correlation matrices. This bonus material allows users to further experiment with the framework relationships and be more equipped to deal with the myriad of standards and frameworks they may encounter.
Whether you are an experienced Security or System Administrator or a Newbie to the industry, you will learn how to use native, "out-of-the-box," operating system capabilities to secure your UNIX environment. No need for third-party software or freeware tools to be and stay secure! This book will help you ensure that your system is protected from unauthorized users and conduct intrusion traces to identify the intruders if this does occur. It provides you with practical information to use of the native OS security capabilities without the need for a third party security software application. Also included are hundreds of security tips, tricks, ready-to-use scripts and configuration files that will be a valuable resource in your endeavor to secure your UNIX systems.
Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the "magic"--the tight strategic alignment, the high level of employee engagement--that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership--from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional--in short, more conversational.
