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1000 tulosta hakusanalla Ira M. Condit

Giving Voice to Values as a Professional Physician
Giving Voice to Values as a Professional Physician provides students with the theoretical background and practical applications for acting on their values in situations of ethical conflict. It is the first medical ethics book that utilizes the Giving Voice to Values methodology to instruct students in medical ethics and professionalism.In doing so, it shifts the focus of ethics education from intellectually examining ethical theories and conflicts to emphasizing moral action. Each section of the book explains how moral decision-making and action can be implemented in the healthcare arena. Medical ethics cases are provided throughout in order to assist students in giving voice to their values and developing skills for professional action. The Giving Voice to Values methodology, and the cases in this book, do not focus on the big questions of academic ethics, but rather on the ethics of the everyday, even if the challenges presented are difficult. In other words, the ethical questions students will have to face, in this book and in medical education and practice, are about how to interact with others, whether they be patients or colleagues, who might have different ethical positions.The book provides a unique guide for professional identity formation and the teaching of ethics in medical schools.
Encountering Death

Encountering Death

Ira David Welch

Routledge
2017
sidottu
First published in 1991. The intent of this book is not to replace standard textbooks on death and dying. It is meant to be used as a supplement to the texts which provide the academic information necessary to any real understanding and examination of societal assumptions and attitudes toward death and dying. This book presents a number of stimulating and provocative activities that will help class members confront death and dying in a more personal and lasting manner. This book provides the information necessary to any real understanding and examination of societal assumptions and attitudes toward death and dying. These stimulating and provocative activities will help class members confront death and dying in a more personal and lasting manner.
Records Management Handbook

Records Management Handbook

Ira A. Penn; Gail B. Pennix

Routledge
2017
sidottu
Records Management Handbook is a complete guide to the practice of records and information management. Written from a multi-media perspective and with a comprehensive systems design orientation, the authors present proven management strategies for developing, implementing and operating a ?21st century? records management programme. Where most available titles are biased toward dealing with inactive records, this book gives a balanced treatment for all phases of the record's life cycle, from creation or receipt through to ultimate disposition. The Records Management Handbook is a practical reference for use by records managers, analysts, and other information management professionals, which will aid decision-making, improve job performance, stimulate ideas, help avoid legal problems, minimize risk and error, save time and reduce expense. Special features of the second edition include: ? new chapters on record media, active records systems and records disposition ? new information on management strategies and programme implementation ? revised guidance and material on records appraisal and record inventorying ? expanded and increased information on retention scheduling, records storage and electronic forms.
Digital Marketing

Digital Marketing

Ira Kaufman; Chris Horton; Mariusz Soltanifar

TAYLOR FRANCIS LTD
2023
sidottu
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purposeIntroduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholdersOutlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunitiesDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholdersHighlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networksPresents critical insights on the importance of using data analytics to inform and drive digital activitiesIncorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experienceUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
Digital Marketing

Digital Marketing

Ira Kaufman; Chris Horton; Mariusz Soltanifar

TAYLOR FRANCIS LTD
2023
nidottu
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purposeIntroduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholdersOutlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunitiesDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholdersHighlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networksPresents critical insights on the importance of using data analytics to inform and drive digital activitiesIncorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experienceUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
Living With Television

Living With Television

Ira D. Glick; Sidney J. Levy; W. Lloyd Warner; Kurt Lang

Routledge
2017
sidottu
This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 individuals. Members of TV audiences were studied to analyze their reactions to what TV offered them, in relation to their age, sex, social class, and personal characteristics. This information is here applied to understanding what television programs, performers, and commercials--by general type and also with illustrative case histories--are being watched. This book on first publication in 1962 provided the first clear image of the people in front of their TV sets, who they were, how they differed from each other, their views on sex and violence, boredom and enlightenment, taste and judgment. It tells us about the audiences and our stereotypes and their response to the new medium they could both see and hear. It destroys the myth of the "mass audience" and replaces it with a scientifically derived description of the many audiences for television, including its protesters, its embracers, and its accommodators. Programs looked at range from those still in production forty years later--The Price is Right--to those in perpetual rerun--The Twilight Zone---to those genres, like westerns, that have all but disappeared, and those that still prosper, like soap operas--in this case, 77 Sunset Strip. A section on performer images and their symbolic meanings considers television personas from Bob Hope through Walter Cronkite to Roy Rogers and Pat Boone. The final section analyzes commercials both by type and by placement and what audiences feel about them.
Translating Promotional and Advertising Texts
The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising.With numerous examples from a wide variety of languages and media, taken from the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It also provides insight for research into promotional and advertising translation. This second, updated edition offers entirely new sections on self-promotion in social media, text analysis, and tools for the cross-cultural appraisal of promotional texts. Revised with new examples, a glossary of terms, and activities and tasks on the Routledge Translation Studies Portal, this is the essential text for students, researchers, translators, and professionals working in copywriting, marketing, public relations, or related areas.
Translating Promotional and Advertising Texts
The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising.With numerous examples from a wide variety of languages and media, taken from the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It also provides insight for research into promotional and advertising translation. This second, updated edition offers entirely new sections on self-promotion in social media, text analysis, and tools for the cross-cultural appraisal of promotional texts. Revised with new examples, a glossary of terms, and activities and tasks on the Routledge Translation Studies Portal, this is the essential text for students, researchers, translators, and professionals working in copywriting, marketing, public relations, or related areas.
Israel and Its Bible

Israel and Its Bible

Ira Sharkansky

Routledge
2016
nidottu
First Published in 1996. This study provides a political viewpoint on Israel and the Bible. It covers reading the Bible politically as well as considering if it has political reality. Part II extends to discuss Moses as a political leader and David as a builder of a state. Part III focuses more on the modern relevance of Biblical politics, Jewish vitality and the Case of Jerusalem.