Kirjojen hintavertailu. Mukana 12 595 353 kirjaa ja 12 kauppaa.
Kirja.info

Kirjahaku

Etsi kirjoja tekijän nimen, kirjan nimen tai ISBN:n perusteella.

1000 tulosta hakusanalla Iwan Bunin

Marketing 3.0

Marketing 3.0

Philip Kotler; Hermawan Kartajaya & Iwan Setiawan

Lindhardt og Ringhof
2010
sidottu
Kan virksomheder både arbejde for menneskeheden og for profitten? Det mener en af verdens mest betydningsfulde businesstænkere marketingguruen Philip Kotler. Faktisk er de nødt til at kunne begge dele, hvis de skal overleve i en tid, hvor sociale medier giver kunderne stadig større magt, og verden står over for store udfordringer. Tidens forbrugere efterspørger ikke alene et godt produkt, men ansvarlige virksomheder, der tager verdens problemer alvorligt og imødekommer forbrugernes behov for mening og åndelighed. Det er budskabet i Marketing 3.0. Bogen, hvor Philip Kotler og medforfatterne, Hermawan Kartajaya og Iwan Setiawan, lancerer en nye retning inden for markedsføring: Marketing 3.0.
Vertaile hintoja
Marketing 3.0

Marketing 3.0

Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

John Wiley Sons Inc
2010
sidottu
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the pastExamines companies that are ahead of the curve, such as S. C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Vertaile hintoja
Marketing 4.0

Marketing 4.0

Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

John Wiley Sons Inc
2017
sidottu
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketingStand out and create WOW momentsBuild a loyal and vocal customer baseLearn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Vertaile hintoja
Marketing 5.0

Marketing 5.0

Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

John Wiley Sons Inc
2021
sidottu
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Vertaile hintoja
Marketing 6.0

Marketing 6.0

Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

JOHN WILEY SONS INC
2023
sidottu
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
Vertaile hintoja
Process

Process

Anne Price-Owen; David Alston; Iwan Bala

Seren
2002
nidottu
Tim Davies is one of the most exciting artists working in Britain today. Internationally exhibited and acclaimed he specialises in art which explores identity through artefacts - he has approached Wales through wool, fire, oil-drenched seabird feathers, lead from the roof of a disused chapel. More exotically he has returned a tropical hardwood parquet floor to the Belizean jungle from whence it came, laying the blocks among the trees where new plants now grow through them and termites erode them. Change, organic and by intervention, and method are at the centre of Davies' art; process is its determining feature. In a retrospective approach three leading critics provide an illuminating and informative commentary to his work. David Alston is the Keeper of Art at the Lowry Centre; Iwan Bala is one of Wales' leading artists and critics; Anne Price-Owen is Senior Lecturer in Art at the Swansea Institute. Together they explore the practise, the international context, the Welsh context and the recurring motifs of Tim Davies' work. Davies himself also provides a commentary on five of his significant pieces, and the Foreword is provided by Susan Daniel-McElroy, Director of Tate St Ives. Tim Davies was born in Haverforwest in 1960, and has exhibited widely in the UK and abroad, including shows in Australia, Mexico, Hong Kong, Belize, Ireland, Estonia, Poland and Croatia.
Vertaile hintoja
1...47484950