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Ultimate Marketing Secrets: Social Media Marketing

Ultimate Marketing Secrets: Social Media Marketing

Erik Bowman

Guanzi Institute Press
2010
nidottu
Ultimate Marketing Secrets: Social Media Marketing was written to make social media marketing accessible to everyone while still providing enough substance and practical tips to make it useful for more advanced professionals. Topics include: The basics of social media marketing How to develop a social media marketing plan How to implement a social media marketing strategy How to choose social media marketing tools for your campaign How to measure the success of a social media marketing campaign How to integrate your social media marketing strategy into your long-term marketing and business strategies By the end of this book, you will have a full understanding of the steps needed to succeed at Social Media Marketing.
Entrepreneur Training Manual, Third Edition: Certified Entrepreneur Core Curriculum
This book is the Certified Entrepreneur(R) Training program core curriculum. The Certified Entrepreneur program is an intensive self-study program offered by the Guanzi Institute for Management and Entrepreneurial Studies. The program is geared towards students who are highly motivated self-learners, can work independently and want to start a business or launch a new product or service. From the back cover... Many Entrepreneurs have learned how to run a business the hard way - they run with an idea without a plan or the foresight needed to avoid costly mistakes. In the Entrepreneur Training Manual, Erik Bowman shares the lessons he has learned through bootstrapping several of his own companies, and empowering entrepreneurs to make the leap, launch a product or service and use the right tools to get their business up and running.
The Little Book of Likes

The Little Book of Likes

Erik Hanberg

Gold Book Development
2013
pokkari
Revised and expanded in 2019 The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook. Like The Little Book of Gold, it was written specifically for small nonprofits as a "road map" to the often confusing and changing world of social media. New material in the revised and expanded edition covers Facebook advertising, podcasting, and other tools to help make your social media work for you.