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1000 tulosta hakusanalla Maxime Rodinson

Cause-Related-Marketing-Kampagnen erfolgreich konzipieren

Cause-Related-Marketing-Kampagnen erfolgreich konzipieren

Frank Huber; Stefanie Regier; Maxime Rinino

Gabler Verlag
2008
nidottu
Trends im Zusammenhang mit sozialer und ökologischer Nachhaltigkeit sind nicht nur in vielen Kommunikationsmedien präsent, sondern haben mittlerweile ihren festen Stellenplatz in zahlreichen Unternehmen und nicht zuletzt auch in den jeweiligen Marketingabteilungen. Es stellt sich die Frage, wie mit einem solchen Trend umgegangen werden kann. Welchen Weg wählt man als Unternehmen, um einem bei den Kon- menten verankerten sozialen und ökologischen Bewusstsein gerecht zu w- den? Mögliche zu beobachtende Antworten auf diese Fragen sind die Einri- tung einer Corporate Social Responsibility Abteilung, sogenanntes Sozi- sponsoring, die Schaffung transparenter Produktionsmethoden oder die E- wicklung von Bio-Produkten. Neben der Wahl einer geeigneten Form des Engagements besteht die H- ausforderung darin, dem Konsumenten die zu vermittelnde Botschaft nahe- bringen. Denn schließlich wird das Ziel verfolgt, ein positives Bild des Unt- nehmens zu kommunizieren, das sich entsprechend auf das Kaufverhalten des Konsumenten auswirken soll. Der „Return of Investment“ stellt auch im Bereich des sozialen Engagements keine Ausnahme dar. Das vorliegende Werk untersucht daher anhand sogenannter sozialer Werbekampagnen verschiedene Komponenten, die sich deterministisch auf die Kaufabsicht eines Konsumenten auswirken. Neben der Erstellung eines empirisch überprüften Kausal-Modells werden schließlich strategische Ha- lungsempfehlungen für eine erfolgreiche Umsetzung einer solchen Kampagne abgeleitet. Besonderer Dank gilt an dieser Stelle allen Personen, ohne deren Unt- stützung dieses Werk in der vorliegenden Form nicht hätte realisiert werden können. Frank Huber Stefanie Regier Maxime Rinino Inhaltsverzeichnis
D?viances comportementales et couverture sanitaire universelle

D?viances comportementales et couverture sanitaire universelle

Barth?l?my Hugues Maxime Tchibozo

Editions Universitaires Europeennes
2023
pokkari
Ce travail vise contribuer la p rennisation des dispositifs de couverture sanitaire universelle en proposant des mod les de minimisation des d viances comportementales dans le d ploiement de ces dispositifs. L'objectif g n ral est de comprendre les facteurs explicatifs des comportements d viants dans la mise en oeuvre de ces programmes, afin de proposer des mesures pour r duire leur ampleur. Pour ce faire, il a t retenu une approche qualitative de recherche, les m thodes d'investigation tant: la revue de litt rature, la revue documentaire, l'observation participante et les entretiens semi directifs. Les r sultats indiquent que: les enjeux li s la mise en oeuvre des programmes de couverture sanitaire universelle sont d'ordre politique, conomique, socioculturel et sanitaire; les d viances comportementales observables dans le cadre de ces programmes peuvent prendre des formes vari es en fonction de l'acteur concern ; ces comportements contre normatifs sont tributaires des enjeux en pr sence et s'expliquent par une multitude de facteurs. Des mesures correctrices des d viances tudi es sont formul es, de m me qu'un mod le explicatif et un mod le de contr le de ces d viances.
Yves Saint Laurent: Love

Yves Saint Laurent: Love

Yves Saint Laurent; Patrick Mauriès; Maxime Catroux

ABRAMS
2026
sidottu
Presenting the love-themed designs created by fashion designer Yves Saint Laurent for his friends and collaborators, this beautifully produced edition is a perfect gift: stylish, heartfelt, and visually unforgettable In 1970, Yves Saint Laurent created the first in a series of poster-like greeting cards he sent each year to friends, collaborators, and clients. For the next thirty-eight years, until his death in 2007, Saint Laurent designed bespoke compositions using collage, drawing, gouache, and bold, varied color palettes. While many of these works were inspired by Morocco—where he often created them—they also reflect the influence of artists, such as Georges Braque, Jean Cocteau, Andy Warhol, and Henri Matisse. Each card is a unique, striking, and personal expression of the legendary designer’s imagination. What unites them is the word “LOVE,” always featured somewhere in the design. This updated edition of Yves Saint Laurent: LOVE includes a brand-new layout with 16 additional pages, captions that provide insight into Saint Laurent’s life, a luxuriously stunning cover, and an introduction from Maxime Catroux, Saint Laurent’s goddaughter and the vice president of the Yves Saint Laurent Museum. The foreword by French fashion writer Patrick Mauriès, which accompanied the original book, remains. Together, the vivid imagery and the text written by those close to Saint Laurent form a meditation on love that is a treat for the eye as well as the heart.
The Rise and Decline and Rise of China

The Rise and Decline and Rise of China

Ross Anthony; Kevin Bloom; Daouda Cissé; Martyn Davies; Hester du Plessis; Maxime Lauzon-Lacroix; Garth le Pere; Thaddeus Metz; Richard Poplak; Gauhar Raza

Real African Publishers Pty Ltd
2015
nidottu
Running like a red thread through this book are the manifestations of Sino-African relations dating back many centuries. In this way, The Rise and Decline and Rise of China: Searching for an Organising Philosophy takes forward the work MISTRA conducted on the Mapungubwe society, one of the advanced states that existed in southern Africa some 800 years ago, and which enjoyed trade relations with China and other centres in the East. Mapungubwe rose and fell, long before European colonial incursions. Other states emerged in the vicinity, but they also suffered the same fate. When do southern Africa and Africa at large rise again? Are there lessons that the continent can draw from the experience of the Chinese people? If – beyond material considerations – religion, culture and ideology do play a role in the rise, decline and resurgence of a civilization, what are the similarities and contrasts between these regions? Of course, such research cannot ignore the fundamental questions: whence does the current system of social, economic and political relations in China draw its resilience, how adaptable is it, and is it sustainable? As the outcome contained in this book demonstrates, a research exercise of this kind can only be exploratory. It serves merely as a genesis to work that should find new legs. What makes this research report unique, though, is that the treatment of these issues has been undertaken primarily from an African perspective.
Resourcing Defense Cooperation in Europe Amidst Russia's War in Ukraine

Resourcing Defense Cooperation in Europe Amidst Russia's War in Ukraine

James Black; Stuart Deeks; Megan McKernan; Stephanie Young; Nicolas Jouan; Maxime Sommerfeld Antoniou; Clara Le Gargasson; Linda Slapakova; Theodora Ogden; Erik Silfversten; Mattias Eken; Charlotte Kleberg; John P Godges

RAND Corporation
2024
pokkari
Part of a wider body of RAND research into prospective reforms of the U.S. Department of Defense's planning, programming, budgeting, and execution (PPBE) processes, this report highlights the role that allied PPBE-like mechanisms play in enabling or frustrating collaboration across the European Union and the North Atlantic Treaty Organization amid a deteriorating threat environment.
Egypten - Besat af livet

Egypten - Besat af livet

Tine Bagh; Paul John Frandsen; Ole Herslund; Rune Nyord; Rune Olsen; Maxime Rageot; Sofie Schiødt; Philipp Stockhammer; Jørgen Podemann Sørensen

-
2023
nidottu
Hvad sker der, når vi lukker øjnene for sidste gang? De gamle egyptere giver et fascinerende svar på menneskelivets mest gådefulde spørgsmål.Over 3000 år udvikler den rige flodcivilisation ved Nilens bredder begravelsesskikke, gennem hvilke egypterne finder vejen til et evigt liv, hvor alt levende bliver genfødt efter døden. Vejen begynder i balsameringsværkstedet, hvor de afdøde bliver forvandlet til mumier.Kapitel for kapitel indvier bogen læseren i, hvordan de gamle egyptere fandt vejen til evigt liv. Den præsenterer en svunden kulturs forestillinger om døden og dens utrolige begravelsesskikke. Et vildt og dragende univers af myter og ritualer, der ved første øjekast virker næsten urovækkende fremmed, men som langsomt begynder at tale til os på tværs af mange tusind år. Bogen er udgivet i forbindelse med Moesgaard Museums særudstilling Egypten – Besat af livet, men kan læses som en selvstændig introduktion til egypternes efterlivsforestillinger. Med bidrag af Tine Bagh, Paul John Frandsen, Ole Herslund, Rune Nyord, Rune Olsen, Maxime Rageot, Sofie Schiødt, Philipp Stockhammer og Jørgen Podemann Sørensen.
Ancient Egypt - Obsessed with life

Ancient Egypt - Obsessed with life

Tine Bagh; Paul John Frandsen; Ole Herslund; Rune Nyord; Rune Olsen; Maxime Rageot; Sofie Schiødt; Philipp Stockhammer; Jørgen Podemann Sørensen

-
2023
nidottu
What happens when we close our eyes for the very last time? The ancient Egyptians provide a fascinating answer to human life’s most enigmatic question. Over three millennia the rich river civilisation along the banks of the Nile develops funerary customs which enable the Egyptians to find their way to eternal life, where everyone who lives and dies is reborn. It all begins in the embalming workshop, where the dead are transformed into mummies. Chapter by chapter, the reader is initiated into how ancient Egyptians achieved immortality. A lost culture’s conception of death and its incredible burial customs are unfolded and explained, revealing a fantastic and compelling universe of myths and rituals. At first glance, it all appears alarmingly alien, but gradually it begins to make sense and speak to us across the many millennia. Published in conjunction with Moesgaard Museum’s special exhibition Ancient Egypt – Obsessed with life, this book can also be read as an independent introduction to the Egyptians’ conceptions of the afterlife.With contributions by Tine Bagh, Paul John Frandsen, Ole Herslund, Rune Nyord, Rune Olsen, Maxime Rageot, Sofie Schiødt, Philipp Stockhammer and Jørgen Podemann Sørensen.
Physics And Mathematical Tools: Methods And Examples

Physics And Mathematical Tools: Methods And Examples

Angel Alastuey; Marc Magro; Pierre Pujol; Maxime Clusel

World Scientific Publishing Co Pte Ltd
2016
sidottu
This book presents mathematical methods and tools which are useful for physicists and engineers: response functions, Kramers-Kronig relations, Green's functions, saddle point approximation. The derivations emphasize the underlying physical arguments and interpretations without any loss of rigor. General introductions describe the main features of the methods, while connections and analogies between a priori different problems are discussed. They are completed by detailed applications in many topics including electromagnetism, hydrodynamics, statistical physics, quantum mechanics, etc. Exercises are also proposed, and their solutions are sketched. A self-contained reading of the book is favored by avoiding too technical derivations, and by providing a short presentation of important tools in the appendices. It is addressed to undergraduate and graduate students in physics, but it can also be used by teachers, researchers and engineers.
Physics And Mathematical Tools: Methods And Examples

Physics And Mathematical Tools: Methods And Examples

Angel Alastuey; Marc Magro; Pierre Pujol; Maxime Clusel

World Scientific Publishing Co Pte Ltd
2016
nidottu
This book presents mathematical methods and tools which are useful for physicists and engineers: response functions, Kramers-Kronig relations, Green's functions, saddle point approximation. The derivations emphasize the underlying physical arguments and interpretations without any loss of rigor. General introductions describe the main features of the methods, while connections and analogies between a priori different problems are discussed. They are completed by detailed applications in many topics including electromagnetism, hydrodynamics, statistical physics, quantum mechanics, etc. Exercises are also proposed, and their solutions are sketched. A self-contained reading of the book is favored by avoiding too technical derivations, and by providing a short presentation of important tools in the appendices. It is addressed to undergraduate and graduate students in physics, but it can also be used by teachers, researchers and engineers.