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1000 tulosta hakusanalla Robert L. Harris
Today's Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society. Key Features:Chapter-opening vignettes illustrate key points to be covered in the chapter. Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web's resources. Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations. Professional Reflections, written by practitioners, give a real-world perspective on the topics covered. End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand.Intended Audience: Undergraduate and graduate courses in public relations in journalism and business departments
Making Your First Year a Success
Robert L. Wyatt; Joyce Elaine White
SAGE Publications Inc
2007
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"Provides tools that give new teachers the confidence to face complex classroom challenges. When teachers have a successful first year, they are more likely to return and continue making a difference for children."—Catherine H. Payne, PrincipalW.R. Farrington High School, Honolulu, HI"Provides specific and practical advice, from how to create wonderful lessons to dealing with difficult parents, all geared to the needs of new secondary teachers."—Catherine Kilfoyle Duffy, English Department ChairThree Village Central School District, Stony Brook, NYA practical guide to overcoming the challenges of your first year.You've completed the course work, student teaching, and interviewing. The job is yours. Now what? The first weeks and months of a new teaching position can be the most demanding of your entire career. In this new edition of their bestseller, veteran educators Robert L. Wyatt III and J. Elaine White share a combined 50 years of teaching experience as well as insight and advice from hundreds of teachers in the field they have personally trained. Comprehensive yet concise, Making Your First Year a Success, Second Edition is expressly tailored to assist secondary teachers. Updated topics in this thoroughly revised second edition include:Integrating technology into classroom activitiesConnecting lesson planning and standardsIncorporating differentiation into the secondary classroomDealing with stress and nurturing yourself emotionally and physicallyWhether starting fresh with your first group of students or revitalizing your commitment to the profession you entered many years ago, this handbook will easily become the well-worn reference you turn to again and again for quick tips, practical applications, and words of encouragement.
Strategic Issues Management
Robert L. Heath; Michael J. Palenchar
SAGE Publications Inc
2008
sidottu
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. FeaturesIncludes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues managementExplores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responsesAddresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald's and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislationOpens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
Strategic Issues Management
Robert L. Heath; Michael J. Palenchar
SAGE Publications Inc
2008
nidottu
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. FeaturesIncludes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues managementExplores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responsesAddresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald's and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislationOpens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
The 18 lessons found in this book get straight to the heart of leadership issues. Bob Furman presents these lessons in a practical and straight forward manner using the metaphor of grandpap's garden as a means of aiding the reader in understanding the simplistic yet critical nature of each lesson. This book is a must read for both the aspiring and veteran leaders.
Cracking the Freemason's Code: The Truth about Solomon's Key and the Brotherhood
Robert L. D. Cooper
Atria Books
2007
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Prompted by mounting public interest and provoked by controversial stories on the Freemason Society, respected historian and Scottish Freemason Robert L.D. Cooper offers a rare inside look at this secret brotherhood. As curator of the Scottish Masonic Museum and Library, the author has unparalleled access to material dictating the history and function of the Masons. In Cracking the Freemasons Code Cooper explains the structure of the Masonic interculture, its connections to covert organizations, the identities of historical Masonic members (who include George Washington, Benjamin Franklin, and Sir Arthur Conan Doyle), the locations of famous Masonic sites, and much more. Readers will discover the true role Freemasonry has played throughout history, its purposes, the functions of its many members, and the way in which it has helped shape our modern society. Laying out the symbolism, beliefs, and ethos of a Mason, Cooper addresses the considerable amounts of controversy surrounding those practices. His book includes never-before- published images and seldom-seen documents to give readers a privileged view of this elect brotherhood.
The Handbook for Prosperity: How to Get Control of Your Money, Your Work and Your Life
Robert L. Wilson
Booksurge Publishing
2008
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In clear, simple language, understand what economists, bankers, and our government don't want you to know about your money, your work and our constitution. You'll learn how to: protect your money; grow your investments; pursue work you enjoy; and see through the empty promises and outright lies of our elected - and appointed - officials. Only people in positions of power want you to think it's too complex for you to do yourself - but this book proves them dead wrong. Understand the principles at work, see what's really going on, and get control of your money, work, and life- NOW. With over 230 illustrations, links to tools, resources and like-minded people you'll quickly take command of your life in ways you did not think possible.
The Franchise Fraud: How To Protect Yourself Before And After You Invest
Robert L. Purvin Jr; Robert Purvin
Booksurge Publishing
2008
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