e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: What is e-business and how does it fit into the corporate landscape? How should marketers adopt e-marketing and why? What are the processes and stages of developing an e-business strategy? What are the key issues you will face and how will you overcome them? What about legislation? Who is doing e-marketing and e-business well and badly?'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.
- Are you confused by academic jargon? - Do you know your `discourse' from your `dialectic'? - Can you tell the difference between `anomie' and `alienation'? The Social Science Jargon Buster tackles the most confusing concepts in the social sciences, breaking each down and bringing impressive clarity and insight to even the most complex terms. `This book successfully addresses the central task for any teacher of social theory - how to make the material accessible without making it simplistic and banal. The overall effect is a most effective text that hard-pressed students and lecturers will grab with both hands' - Dave Harris, Senior Lecturer in Social Science This practical, down-to-earth dictionary will help students new to social science discourse gain a thorough understanding of the key terms. Each entry includes a concise core definition, a more detailed explanation and an introduction to the associated debates and controversies. In addition, students will find a useful outline of the practical application of each term, as well as a list of key figures and recommendations for futher reading. This dictionary brings a refreshing clarity to social science discourse, making it essential reading for all students on undergraduate social science courses.
- Are you confused by academic jargon? - Do you know your `discourse' from your `dialectic'? - Can you tell the difference between `anomie' and `alienation'? The Social Science Jargon Buster tackles the most confusing concepts in the social sciences, breaking each down and bringing impressive clarity and insight to even the most complex terms. `This book successfully addresses the central task for any teacher of social theory - how to make the material accessible without making it simplistic and banal. The overall effect is a most effective text that hard-pressed students and lecturers will grab with both hands' - Dave Harris, Senior Lecturer in Social Science This practical, down-to-earth dictionary will help students new to social science discourse gain a thorough understanding of the key terms. Each entry includes a concise core definition, a more detailed explanation and an introduction to the associated debates and controversies. In addition, students will find a useful outline of the practical application of each term, as well as a list of key figures and recommendations for futher reading. This dictionary brings a refreshing clarity to social science discourse, making it essential reading for all students on undergraduate social science courses.
Why did I write this book? I'm a new media consultant, based in Derbyshire, UK, and over the past couple of years, I have started to notice a rise in queries surrounding social media marketing. In order to keep up with the big brands, small businesses need to be conquering social media, and in an attempt to do so, they turn to bad advice, false promises. Too many websites and other books preach a message of driving 'Likes' to the point that we have forgotten why we even want more 'Likes'. This book aims to rectify that by taking a social approach to Facebook marketing. If you want to see more engagement from your current fans, better conversion rates from social media, and learn the true meaning about what social networks are about, then look no further than this book. What does this book do differently to other Facebook marketing books? This book doesn't promise you 1,000 'Likes' overnight. In fact, it preaches almost the opposite. Think about what a 'Like' is worth to you and your business. What will 1,000 unengaged fans bring? Not much. Instead, this book looks at how best to engage with the fans you currently have, so when your page does grow, you'll be in a better position to reap the rewards. Why do you need this social media marketing book? The last three years has seen social media move from an uncertain strategy to an undeniable force behind the success of start-ups and established businesses alike. Every marketer now has their finger of the pulse of social media, keeping up-to-date with the latest offerings from Facebook, Twitter and Google+. No one has benefited more than small business owners and start-ups though. Social media marketing plays a pivotal role in these businesses and this book will look at why that is and how you can build on these successes. Who is it for? Facebook Business Basics will benefit those who have dived into Facebook without assessing the situation first, serving as a rescue guide. It is also aimed at those who are bewildered by the social-sphere and need some friendly guidance in taking the first tentative steps into a world of 'Likes' and 'viral campaigns'. Covering the basics of Facebook for business, Lewis Love's helpful book offers an insight into a rapidly evolving field.
The Chinook Jargon And How To Use It is a comprehensive lexicon of the oldest trade language of the American continent, written by George Coombs Shaw and published in 1909. The book provides a complete description of the Chinook Jargon, including its history, grammar, and vocabulary. It is designed to be a practical guide for anyone who wishes to learn and use the language, especially those who work or travel in the Pacific Northwest region of North America. The book is organized alphabetically, with entries for each word or phrase in the Chinook Jargon, along with its English translation and usage examples. Additionally, the book includes a pronunciation guide and a list of common phrases and expressions. The Chinook Jargon And How To Use It is a valuable resource for linguists, historians, and anyone interested in the cultural and linguistic heritage of the Pacific Northwest.This Is A New Release Of The Original 1909 Edition.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
Silicon Valley has a lingo of its own -- from unicorns to pivoting to growth hacking -- that while colorful can also be rather opaque. This is the definitive guide to the unique words used in the Bay Area startup scene, helping everyone from people who want to do business here to those who just want to watch HBO's Silicon Valley without being confused. It's designed to be thorough and accurate while including a touch of humor (because face it, the way people talk in Silicon Valley can often be a bit ridiculous ) If you've wanted a way to break into the exciting conversation that is happening in Silicon Valley, this book is for you. Or if you're already in Silicon Valley, you may become frustrated when your colleagues in other places just don't "get" how things are done here and wish you had a handy primer to give them. You may be familiar with some of the terms, but wish that you had a deeper understanding, so that you could use them with more confidence. Valley Speak features the top 100 Silicon Valley words and phrases and will help anyone navigate the Silicon Valley ecosystem like a pro.
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