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Content Strategy in Technical Communication

Content Strategy in Technical Communication

Routledge
2019
nidottu
Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
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Content-Based Image Classification

Content-Based Image Classification

Rik Das

CRC Press
2020
sidottu
Content-Based Image Classification: Efficient Machine Learning Using Robust Feature Extraction Techniques is a comprehensive guide to research with invaluable image data. Social Science Research Network has revealed that 65% of people are visual learners. Research data provided by Hyerle (2000) has clearly shown 90% of information in the human brain is visual. Thus, it is no wonder that visual information processing in the brain is 60,000 times faster than text-based information (3M Corporation, 2001). Recently, we have witnessed a significant surge in conversing with images due to the popularity of social networking platforms. The other reason for embracing usage of image data is the mass availability of high-resolution cellphone cameras. Wide usage of image data in diversified application areas including medical science, media, sports, remote sensing, and so on, has spurred the need for further research in optimizing archival, maintenance, and retrieval of appropriate image content to leverage data-driven decision-making. This book demonstrates several techniques of image processing to represent image data in a desired format for information identification. It discusses the application of machine learning and deep learning for identifying and categorizing appropriate image data helpful in designing automated decision support systems.The book offers comprehensive coverage of the most essential topics, including: Image feature extraction with novel handcrafted techniques (traditional feature extraction) Image feature extraction with automated techniques (representation learning with CNNs) Significance of fusion-based approaches in enhancing classification accuracy MATLAB® codes for implementing the techniques Use of the Open Access data mining tool WEKA for multiple tasksThe book is intended for budding researchers, technocrats, engineering students, and machine learning/deep learning enthusiasts who are willing to start their computer vision journey with content-based image recognition. The readers will get a clear picture of the essentials for transforming the image data into valuable means for insight generation. Readers will learn coding techniques necessary to propose novel mechanisms and disruptive approaches. The WEKA guide provided is beneficial for those uncomfortable coding for machine learning algorithms. The WEKA tool assists the learner in implementing machine learning algorithms with the click of a button. Thus, this book will be a stepping-stone for your machine learning journey. Please visit the author's website for any further guidance at https://www.rikdas.com/
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Content-Based Image Classification

Content-Based Image Classification

Rik Das

TAYLOR FRANCIS LTD
2024
nidottu
Content-Based Image Classification: Efficient Machine Learning Using Robust Feature Extraction Techniques is a comprehensive guide to research with invaluable image data. Social Science Research Network has revealed that 65% of people are visual learners. Research data provided by Hyerle (2000) has clearly shown 90% of information in the human brain is visual. Thus, it is no wonder that visual information processing in the brain is 60,000 times faster than text-based information (3M Corporation, 2001). Recently, we have witnessed a significant surge in conversing with images due to the popularity of social networking platforms. The other reason for embracing usage of image data is the mass availability of high-resolution cellphone cameras. Wide usage of image data in diversified application areas including medical science, media, sports, remote sensing, and so on, has spurred the need for further research in optimizing archival, maintenance, and retrieval of appropriate image content to leverage data-driven decision-making. This book demonstrates several techniques of image processing to represent image data in a desired format for information identification. It discusses the application of machine learning and deep learning for identifying and categorizing appropriate image data helpful in designing automated decision support systems.The book offers comprehensive coverage of the most essential topics, including: Image feature extraction with novel handcrafted techniques (traditional feature extraction) Image feature extraction with automated techniques (representation learning with CNNs) Significance of fusion-based approaches in enhancing classification accuracy MATLAB® codes for implementing the techniques Use of the Open Access data mining tool WEKA for multiple tasksThe book is intended for budding researchers, technocrats, engineering students, and machine learning/deep learning enthusiasts who are willing to start their computer vision journey with content-based image recognition. The readers will get a clear picture of the essentials for transforming the image data into valuable means for insight generation. Readers will learn coding techniques necessary to propose novel mechanisms and disruptive approaches. The WEKA guide provided is beneficial for those uncomfortable coding for machine learning algorithms. The WEKA tool assists the learner in implementing machine learning algorithms with the click of a button. Thus, this book will be a stepping-stone for your machine learning journey. Please visit the author's website for any further guidance at https://www.rikdas.com/
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Content Strategy

Content Strategy

Guiseppe Getto; Jack T. Labriola; Sheryl Ruszkiewicz

TAYLOR FRANCIS LTD
2022
nidottu
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.
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Content Strategy

Content Strategy

Guiseppe Getto; Jack T. Labriola; Sheryl Ruszkiewicz

TAYLOR FRANCIS LTD
2022
sidottu
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.
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Content and Consciousness

Content and Consciousness

Daniel C. Dennett

Routledge
1986
nidottu
First published in 2002. In this pioneering book, Daniel Dennett sets out clearly what he believed constituted a genuine analysis of the mind. His work over the last twenty years and more, culminating in his major study, Consciousness Explained, has increased rather than diminished the power of his first book. This edition also includes the 1986 preface which places the book in the context of recent work in the area.
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Content and Consciousness

Content and Consciousness

Daniel C. Dennett

Routledge
2010
nidottu
Content and Consciousness is an original and ground-breaking attempt to elucidate a problem integral to the history of Western philosophical thought: the relationship of the mind and body. In this formative work, Dennett sought to develop a theory of the human mind and consciousness based on new and challenging advances in the field that came to be known as cognitive science. This important and illuminating work is widely-regarded as the book from which all of Dennett’s future ideas developed. It is his first explosive rebuttal of Cartesian dualism and one of the founding texts of philosophy of mind.
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Content-Based Foreign Language Teaching

Content-Based Foreign Language Teaching

Routledge
2016
sidottu
Pushing the field forward in critically important ways, this book offers clear curricular directions and pedagogical guidelines to transform foreign language classrooms into environments where stimulating intellectual curiosity and tapping critical thinking abilities are as important as developing students’ linguistic repertoires. The case is made for content-based instruction—an approach to making FL classrooms sites where intellectually stimulating explorations are the norm rather than the exception. The book explicitly describes in detail how teachers could and should use content-based instruction, explains how integration of content and language aims can be accomplished within a program, identifies essential strategies to support this curricular and pedagogical approach, discusses issues of assessment within this context, and more.Content-Based Foreign Language Teaching provides theoretical perspectives and empirical evidence for reforming curricula and instruction, describes models and curriculum planning strategies that support implementation of well-balanced FL programs, explores the transformative potential of critical pedagogy in the FL classroom, and offers illustrations of secondary and post-secondary language programs that have experimented with alternative approaches. Advancing alternatives to conventional curriculum design, this volume posits meaning-oriented approaches as necessary to create language programs that make a great difference in the overall educational lives of learners
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Content-Based Foreign Language Teaching

Content-Based Foreign Language Teaching

Routledge
2016
nidottu
Pushing the field forward in critically important ways, this book offers clear curricular directions and pedagogical guidelines to transform foreign language classrooms into environments where stimulating intellectual curiosity and tapping critical thinking abilities are as important as developing students’ linguistic repertoires. The case is made for content-based instruction—an approach to making FL classrooms sites where intellectually stimulating explorations are the norm rather than the exception. The book explicitly describes in detail how teachers could and should use content-based instruction, explains how integration of content and language aims can be accomplished within a program, identifies essential strategies to support this curricular and pedagogical approach, discusses issues of assessment within this context, and more.Content-Based Foreign Language Teaching provides theoretical perspectives and empirical evidence for reforming curricula and instruction, describes models and curriculum planning strategies that support implementation of well-balanced FL programs, explores the transformative potential of critical pedagogy in the FL classroom, and offers illustrations of secondary and post-secondary language programs that have experimented with alternative approaches. Advancing alternatives to conventional curriculum design, this volume posits meaning-oriented approaches as necessary to create language programs that make a great difference in the overall educational lives of learners
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Content Matters

Content Matters

Stephanie M. McConachie; Anthony R. Petrosky; Lauren B. Resnick

John Wiley Sons Inc
2010
nidottu
An authoritative guide for improving teaching, learning, and literacy in content area classrooms This book introduces teachers to the Disciplinary Literacy instructional framework developed by the Institute for Learning, University of Pittsburgh. Grounded in the Principles of Learning developed by acclaimed educator Lauren Resnick, the framework is designed to prepare students, grades 6 and up, to master the rigorous academic content learning required for college success. Unlike 'generic' teaching models, the framework is specifically tailored for each of the content disciplines. Highly practical, the book shows teachers how to integrate literacy development and thinking practices into their routine content instruction, with separate chapters devoted to math, science, history, and English/language arts. The book also shows how school instructional leaders can support teachers in learning and using this instructional approach. Offers an innovative approach for improving literacy, thinking, and content learning in secondary studentsIncludes detailed instructional guidance plus numerous classroom examples of lessons, dialogs, and teaching routinesFeatures chapters on each of the content areas-math, science, language arts, and social sciencesProvides leadership guidance in implementing the methodForeword written by internationally acclaimed educator and cognitive scientist Lauren Resnick
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Content Production Technologies

Content Production Technologies

John Wiley Sons Inc
2004
sidottu
We are currently in a digital content era. With the increase in circulation of multimedia content globally via the internet it has lead to the need for reuse of content stored in archives; the utilisation of newly stored materials; partially finished broadcasting programmes and finished content. This book proposes to show solutions to these numerous content issues. It will discuss large scale archives for significant content and a retrieval method for large scale archives and remote editing. The book will also examine the protection of intellectual property rights, which is one of the most important issues facing content owners. Examines the design and implementation of a practical digital content production systemProposes to show solutions to various content issuesCovers various retrieval methods for large-scale archives using MPEG-1 streaming technology and remote editing using an original time codeDiscusses large-scale video archive systems which will enable high speed retrieval and edit functions for large amounts of video data with multi-purpose applications A resource that all broadcast engineers, systems integrators and engineers for equipment manufacturers will find invaluable. The thorough approach to this topic ensures that this title will become the standard reference for R&D specialists in content production and digital archiving.
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Content Networking in the Mobile Internet

Content Networking in the Mobile Internet

John Wiley Sons Inc
2004
sidottu
* Presents a combined view of content and wireless technologies useful to both the industry and academia * Offers a good mix of theory and practice to understand the internal working of the wireless/mobile content delivery networks * Bridges the gap between the wireless and content research communities * Focuses not only on the latest technology enablers for speedier content delivery in the mobile Internet, but also on how to integrate them to provide workable end-to-end solutions
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Content-Based Instruction

Content-Based Instruction

Ann Maguerite Snow; Donna M. Brinton

THE UNIVERSITY OF MICHIGAN PRESS
2023
nidottu
This book introduces readers to the concept of Content-Based Instruction (CBI) through a brief history and countless examples of the many ways this approach can be applied across settings and programs. Whether readers want to deepen their understanding of CBI or get ideas for their own teaching situation, this book provides an overview of CBI and the process of implementing it. The book discusses the three prototype models (theme-based, sheltered, and adjunct), new models (sustained content language teaching, content and language-integrated learning, English-medium instruction, adjunct models, and other hybrid models), and a research-based rationale for using CBI in the classroom. Each section includes reflection questions designed to guide readers to consider how best to implement CBI in their course and program.
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Content-Based Second Language Instruction

Content-Based Second Language Instruction

Donna M. Brinton; Marjorie Wesche; Ann Maguerite Snow

The University of Michigan Press
2003
nidottu
In the Michigan Classics Edition of Content-Based Second Language Instruction, the authors provide updates on the field of CBI in second language acquisition since 1989.While the core of the book remains the same, new features discuss important CBI-related research and modifications to the pedagogy in the past many years.Content-Based Second Language Instruction, Michigan Classics Edition, now includes: a new preface a glossary of key terms an updated bibliography an epilogue highlighting the major developments in the field since 1989.
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Content Provider

Content Provider

Lee Stewart

Faber Faber
2017
nidottu
Over the last five years, often when David Mitchell has been on holiday, the comedian Stewart Lee has been attempting to understand modern Britain, and his own place in it, in a series of irregular newspaper columns. Will Scotland become the Promised Land of the Left? Is it possible to live a life without crisps? Who was Grant Shapps? What does your Spotify playlist data say about you? Are Jeremy Corbyn and Stewart Lee really the new Christs? And so on. Selected, introduced, and where necessary, explained by the author and corrected by readers, Content Provider is funny, grumpy, provocative, confusing and brilliant.
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Content Marketing for PR

Content Marketing for PR

Trevor D Young

Digital Citizen
2019
pokkari
Are you struggling to cut through the noise and convey your message to the marketplace?Become your own media channel and tell your stories like a PR pro We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don't care about you or your business--because you haven't given them a reason to.Meanwhile, marketers and PR pros are beginning to accept that many of the methods they've been using to reach potential customers and influencers simply don't work anymore.Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business.Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand.In this book, veteran public relations practitioner and marketing speaker Trevor Young--aka "The PR Warrior"--shows you how to strategically use content marketing for PR to: ● Humanize your company or organization ● Deepen the connection your brand has with consumers ● Grow your influence within the industry you operate ● Build familiarity and trust in the marketplace ● Connect with the people who influence your clients and customers ● Increase new business leads and sales ● Reduce the customer's buying cycle ● Make paid-for advertising work harderWritten for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that's recognized, respected and relevant in today's noisy social world.
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Content Repurposing Made Easy

Content Repurposing Made Easy

Rebecca Livermore

Professional Content Creation
2014
pokkari
Everyone says, "Content is King"But what they don't say is how much time it takes to create it and how hard it is to do consistently. Here's the deal: if you're not repurposing the content you already have, you're wasting time, and making the task harder than it needs to be. If you: - Find it difficult to "be everywhere" online- Have a hard time coming up with ideas for content- Are confused about how to integrate your blog and all of your social media channels- Want to know how to outsource some of your content creation without losing your voice- Need help developing a content plan. . .then Content Repurposing Made Easy is for YOU Content Repurposing Made Easy will teach you: - Why you should bother repurposing- How to do a content inventory- How to create a content repurposing plan- How to repurpose blog posts- How to repurpose podcasts- How to repurpose webinars- How to repurpose content for SlideShare- How to outsource content repurposing so that you don't have to do it all yourself
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Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

Kogan Page Ltd
2017
nidottu
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
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Content is King

Content is King

David Chaffey; David Mill

Butterworth-Heinemann Ltd
2005
nidottu
A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
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Content Management Bible

Content Management Bible

Bob Boiko

Hungry Minds Inc,U.S.
2004
nidottu
* Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS * Updated to cover recent developments in online delivery systems, as well as XML and related technologies * Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses * An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals
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