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Marketing 5.0. Tekhnologii sledujuschego pokolenija

Marketing 5.0. Tekhnologii sledujuschego pokolenija

Philip Kotler; Iwan Setiawan; Hermavan Kartajaya

Bombora
2024
sidottu
Vpervye v istorii na Zemle sovmestno zhivut pjat pokolenij s razlichajuschimisja vzgljadami, predpochtenijami i povedeniem. S povysheniem roli pokolenij Z i Alfa prishlo vremja dlja sledujuschego evoljutsionnogo skachka v marketinge. Filip Kotler, vsemirno izvestnyj guru marketinga, sovmestno s ekspertami veduschego konsaltinga po digital-transformatsii MarkPlus, Inc. v svoej novoj knige predlagaet nou-khau po ispolzovaniju prodvinutykh marketingovykh tekhnologij, a takzhe vseobemljuschee issledovanie togo, kakie vyzovy stojat pered marketologami segodnja. Vnutri vy najdete otvety na voprosy: * S kakimi posledstvija COVID-19 esche predstoit stolknutsja biznesu?* Kakim dolzhen byt klientskij opyt novogo pokolenija?* Kakie tekhnologii stanut dvizhuschimi silami marketinga 5.0?* Pochemu, nesmotrja na to chto tekhnologii zavoevali prochnoe mesto v nashikh zhiznjakh, imenno chelovechnost dolzhna ostavatsja v tsentre fokusa marketinga 5.0.?* Kak, znaja eto, kompanijam gramotno primenjat imitirujuschie cheloveka tekhnologij i sozdat unikalnuju tsennost dlja potrebitelja?"Kogda menja sprashivajut, kogo prochitat po marketingu, ja vsegda otvechaju - Filipa Kotlera. V knige vy najdete primery togo, kak marketing rabotaet na osnove tsifrovykh algoritmov, II, interneta veschej, Big Data i dopolnennoj realnosti. Otdelno razjasneno, chem otlichaetsja prodvizhenie dlja bumerov i zumerov. Eto baza, kotoroj ne khvatalo, - prichem s ponjatnymi skhemami i grafikami. Rekomenduju!" - Pavel Gurov, tekhbloger i marketolog. Sozdatel telegram-kanala @gurovdigital i odnogo iz samykh populjarnykh rossijskikh podkastov 2019 goda"Filip Kotler - ekspert po marketingu No 1 v mire. Mne vypala chest uchitsja u nego lichno, i ja znaju, naskolko tochno on sposoben predskazyvat grjaduschie izmenenija na rynke. Esli khotite uznat, kakim budet marketing v blizhajshem buduschem i v kakie tekhnologii investirovat segodnja, chtoby okazatsja sredi liderov k 2025 godu, to eta kniga sovershenno tochno dlja vas". - Aleksandr Levitas, ekspert No 1 po partizanskomu marketingu v Rossii i SNG, avtor delovykh bestsellerov
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Herman

Herman

Michelle Nelson-Schmidt

Mns Creative LLC
2022
sidottu
When Herman spread things, he noticed that it made people very happy. They smiled and said very happy words. That, Herman decided, was just like spreading love. Spreading love was Herman's purpose. He was very proud of his purpose. But one day, Stanley, a brand new as-seen-on-tv blender shows up and disrupts Herman's whole world. Herman hardly gets used anymore. He loses his whole purpose in life. A book about learning that we have many purposes in this life. And maybe, our most important purpose of all, is spreading love.
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Herman

Herman

Lars Saabye Christensen

Cappelen Damm
2008
mp3 cd-levyllä
På skolen er Ruby med det store håret, som noen påstår at det er fem fuglereder i. Hjemme er moren til Herman, som arbeider i Jacobsens kolonial, og som kan le slik at Nesoddbåten går på grunn og klokka i Rådhustårnet stanser. Dessuten er hun ganske gord til å kaste langt med matpakke. Faren til Herman kjører heisekran, og derfra kan han se til Amerika og enda lengre.Bestefar ligger i en himmelseng i fjerde etasje og kan ikke gå og er frisk som en fisk. Det er Herman også helt til den dagen frisøren ber om å få snakke med moren hans.
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Herman

Herman

Lars Saabye Christensen

Cappelen Damm
2017
pokkari
På skolen er Ruby med det store røde håret, som noen påstår at det er fem fuglereder i. Hjemme er moren til Herman som arbeider i Jacobsens kolonial, og som kan le slik at Nesoddbåten går på grunn og klokka i Rådhustårnet stanser. Dessuten er hun ganske god til å kaste langt med matpakke. Faren til Herman kjører heisekran, og derfra kan han se til Amerika og enda lenger. Bestefar ligger i en himmelseng i fjerde etasje og kan ikke gå og er frisk som en fisk. Det er Herman også, helt til den dagen frisøren ber om å få snakke med moren hans.
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Herman

Herman

Herman Flesvig; Erlend Loe

Gyldendal Trade
2024
sidottu
Sprudlende illustreret og fortalt billedbog om drengen Herman, der ikke er helt som de andre børn. Tekst og billeder giver en fin og indlevet indsigt i, hvad der foregår inde i et hoved på et barn ”der ikke kan sidde stille”. Vi følger Herman igennem hans opvækst og forskellige situationer og ser, hvordan han oplever verden. Bogen udfylder et hul, da der ikke findes så meget skønlitteratur for børn om at leve med en diagnose. Den anmelderroste billedbog er blevet til i et samarbejde mellem forfatter Erlend Loe og komiker og skuespiller Herman Flesvig og bygger delvist på sidstnævntes egne oplevelser. Illustreret i farver af Bård Sletvold Torkildsen.
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Herman Melville A Very Short Introduction

Herman Melville A Very Short Introduction

OXFORD UNIVERSITY PRESS INC
2025
nidottu
Best known as the author of Moby-Dick (1851), Herman Melville is one of America's greatest writers. His achievements range from popular novels and experimental fiction to powerful poetry. His works are tragic and funny, impassioned and ironic, obsessed with philosophical seeking and attuned to the details of everyday life. Melville engaged the pressing issues of his day, from economic inequality and the American slavery crisis to the rise of science and the fragility of democracy. He dwelled on timeless questions about loneliness and intimacy, moral and political responsibility, the limits of our knowledge and agency, and the place of human beings within nature and the cosmos. Melville's life was dramatic, and his career improbable. He was born into privilege, fell into poverty as an adolescent, hunted whales and lived with the Tai Pi people of Polynesia, served in the United States Navy, skyrocketed to fame as a novelist, ruined his career by challenging religious, political, sexual, and artistic conventions, reinvented himself as a poet, and died in relative obscurity just as readers began to appreciate his genius. The scope and diversity of Melville's literature reflects an artist of restless ambition. Herman Melville: A Very Short Introduction helps readers explore the richness of his work.
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Herman the Archdeacon and Goscelin of Saint-Bertin

Herman the Archdeacon and Goscelin of Saint-Bertin

Oxford University Press
2014
sidottu
St Edmund was medieval England's patron saint, and at his abbey, two major Latin miracle collections were compiled: one in the 1090s by Herman the Archdeacon, an historian trained in the schools of Lorraine; the other c. 1100 by an anonymous hagiographer who rewrote and expanded Herman's work. Herman's Miracles, an important text for the history of the realm and East Anglia in particular, is edited and translated here in its full fifty chapters for the first time, along with a shorter version intended for wider circulation. The second miracle collection, never before in print, is also presented for the first time and attributed to the Flemish hagiographer Goscelin of Saint-Bertin. Together the collections illustrate a rapid turnover of hagiography, connected to a change of leadership at the abbey of Bury St Edmunds. These works illustrate the evolution of historical writing, applied to the affairs of an exceptional international cult. The introduction revises the history of Bury St Edmunds from its foundations to c. 1100, rejecting old assumptions, adding to our knowledge of Herman's background, and proposing a context and attribution for the second collection which will alter the debate on Goscelin's career. A poem attacking Bishop Herbert Losinga (1091-1119) for simony is also included, edited from previously undiscovered textual witnesses, and linked to Herman and the factional divisions behind the two miracle collections. This volume makes the subject accessible to the full range of scholars interested in Edmund and Anglo-Norman England by providing editions and translations for the first time. Its arguments clear up much of the confusion surrounding the history of the cult and the abbey. It will remain invaluable to literary scholars and historians alike.
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Herman Melville: Moby-Dick

Herman Melville: Moby-Dick

Columbia University Press
1999
pokkari
The huge range of critical and academic debate about this monster of a novel confirms "Moby-Dick"'s status as a vital and exhilarating exploration of the role of American ideology in defining modern consciousness. This "Columbia Critical Guide" starts with extracts from Melville's own letters and essays and from early reviews of "Moby-Dick" that set the terms for later critical evaluations. Subsequent chapters deal with the "Melville Revival" of the 1920s and the novel's central place in the establishment, growth, and reassessment of American Studies in the 1940s and 1950s. The final chapters examine postmodern New Americanist readings of the text, and how these provide new models for thinking about American culture.
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Herman Wells Stories

Herman Wells Stories

Indiana University Press
1992
pokkari
Everyone who has been associated with Indiana University and Herman Wells has a favorite story or two about this great man. Some of his friends thought collecting a few of these stories in a little volume and presenting them to him, and to his many friends and associates throughout the University community, on his 90th birthday would be an excellent way to celebrate the occasion. There are a lot of good ones here, some funny, some serious, all very human—and all of them revealing different facets of a warm human being and a brilliant college president. The Enema Bandit The late Paul Klinge, long-time associate of Herman B Wells, told the story of a meeting involving campus security officials and other members of the administration back in the late '60s where the activities of one particular character were discussed. The Bloomington campus had been alerted by the Urbana-Champaign authorities—who had been notified by the police at another midwestern university farther west—to be on the lookout for a fellow who was making his way east from the plains states. His modus operandi was to force entry into a co-ed's room and, instead of violently assaulting her, he would (simply) give her an enema—and leave. Much discussion resulted pertaining to some strategies the campus could use to prevent an incident here. HBW sat silent, until—with that customary twinkle in his eye—he slowly said, " . . . I wish he would have caught me last Thursday!" —Richard E. Bishop The Wells Touch Late one hot summer afternoon I found myself crammed into a window seat at the back of a 727 jetliner at New York's LaGuardia Airport awaiting departure to Louisville. The last passenger in was Dr. Wells. He came down the long aisle and plopped down next to me. He said not a word and promptly went to sleep. An hour or so later he woke up with a snort, turned to me and said: "George, the older you get the more you look like your father." This happened at least 15 years after my graduation from I.U. and I had not seen Dr. Wells in the interim. He had indeed been a friend of my father's, but hadn't seen him for many years. The nap? He explained that a heavy lunch and spirits at his favorite oyster bar in New York had temporarily dulled his alertness. —George N. Gill
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Herman B Wells

Herman B Wells

Capshew James H.

Indiana University Press
2012
sidottu
Energetic, shrewd, and charming, Herman B Wells was the driving force behind the transformation of Indiana University—which became a model for American public higher education in the 20th century. A person of unusual sensitivity and a skilled and empathetic communicator, his character and vision shaped the structure, ethos, and spirit of the institution in countless ways. Wells articulated a persuasive vision of the place of the university in the modern world. Under his leadership, Indiana University would grow in size and stature, establishing strong connections to the state, the nation, and the world. His dedication to the arts, to academic freedom, and to international education remained hallmarks of his 63-year tenure as President and University Chancellor. Wells lavished particular attention on the flagship campus at Bloomington, expanding its footprint tenfold in size and maintaining its woodland landscape as new buildings and facilities were constructed. Gracefully aging in place, he became a beloved paterfamilias to the IU clan. Wells built an institution, and, in the process, became one himself.
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Herman Dooyeweerd

Herman Dooyeweerd

Jonathan Chaplin

University of Notre Dame Press
2022
sidottu
The twentieth-century Dutch philosopher Herman Dooyeweerd (1894–1977) left behind an impressive canon of philosophical works and has continued to influence a scholarly community in Europe and North America, which has extended, critiqued, and applied his thought in many academic fields. Jonathan Chaplin introduces Dooyeweerd for the first time to many English readers by critically expounding Dooyeweerd's social and political thought and by exhibiting its pertinence to contemporary civil society debates. Chaplin begins by contextualizing Dooyeweerd's thought, first in relation to present-day debates and then in relation to the work of the Dutch philosopher Abraham Kuyper (1837–1920). Chaplin outlines the distinctive theory of historical and cultural development that serves as an essential backdrop to Dooyeweerd's substantive social philosophy; examines Dooyeweerd's notion of societal structural principles; and sets forth his complex classification of particular types of social structure and their various interrelationships. Chaplin provides a detailed examination of Dooyeweerd's theory of the state, its definitive nature, and its proper role vis-à-vis other elements of society. Dooyeweerd's contributions, Chaplin concludes, assist us in mapping the ways in which state and civil society should be related to achieve justice and the public good.
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Herman Dooyeweerd

Herman Dooyeweerd

Jonathan Chaplin

University of Notre Dame Press
2016
nidottu
The twentieth-century Dutch philosopher Herman Dooyeweerd (1894–1977) left behind an impressive canon of philosophical works and has continued to influence a scholarly community in Europe and North America, which has extended, critiqued, and applied his thought in many academic fields. Jonathan Chaplin introduces Dooyeweerd for the first time to many English readers by critically expounding Dooyeweerd's social and political thought and by exhibiting its pertinence to contemporary civil society debates. Chaplin begins by contextualizing Dooyeweerd's thought, first in relation to present-day debates and then in relation to the work of the Dutch philosopher Abraham Kuyper (1837–1920). Chaplin outlines the distinctive theory of historical and cultural development that serves as an essential backdrop to Dooyeweerd's substantive social philosophy; examines Dooyeweerd's notion of societal structural principles; and sets forth his complex classification of particular types of social structure and their various interrelationships. Chaplin provides a detailed examination of Dooyeweerd's theory of the state, its definitive nature, and its proper role vis-à-vis other elements of society. Dooyeweerd's contributions, Chaplin concludes, assist us in mapping the ways in which state and civil society should be related to achieve justice and the public good.
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