Kirjahaku

Helena Rubinstein's remarkable life--from the inception of her beauty empire to the legacy she left behind--is celebrated in this comprehensive book that retraces her inspiring story. Helena Rubinstein was the first to establish the link between beauty and science, at a time when makeup was worn only by actresses and prostitutes. Progressive and a feminist, she made beauty accessible, using cosmetics as a means of emancipation. A daring pioneer, she founded a world-famous cosmetics empire with intelligence, courage, intuition, and business acumen. Her visionary marketing and publicity campaigns secured her brand's success, and she left behind one hundred branches in forty countries and 30,000 employees. Until the end of her life, the world's richest woman remained faithful to her humble Polish‒Jewish roots and proud of her Yiddish accent. This illustrated biography recounts Rubinstein's life and legacy--the path to building her empire, her extensive art collection, her fascination with fashion and jewelry, and her groundbreaking achievements in launching the modern beauty revolution.

She understood women. She understood beauty. And she started a revolution. Helena Rubinstein was born into a poor Polish family at the end of the nineteenth century; by the time of her death in 1965 she had built a cosmetics empire that spanned the world. When Rubinstein opened her first salon in Melbourne, her scientific approach to beauty was an instant sensation. Women just couldn't get enough of her innovative advice on skincare, and her beauty products were constantly sold out. Having conquered Australia, Rubinstein went on to open salons in Europe and America, at a time when women were barely seen in business, let alone running their own multinational companies. For this visionary entrepreneur lived and breathed her work and nobody - lover, husband or child - was allowed to get in the way of business success. Helena Rubinstein was a total original, and her legacy can still be seen today in the methods used to market and manufacture cosmetics. This is her amazing life story.

A selection from the legendary makeup mogul's African art collection, with new research and imagesWith her business acumen and ever-fresh sense of style, it is no wonder that Polish-American businesswoman Helena Rubinstein's (1872-1965) was once one of the cosmetics industry's most powerful moguls. Called "Madame" by those who worked with her, Rubinstein rose to global fame as a result of her wildly successful cosmetics empire, which she orchestrated from the inside out to great success even under the economic threat of the Great Depression. Outside of her entrepreneurial endeavors, Rubinstein pursued philanthropy and art collection, becoming an influential patron of the arts and arbiter of taste. The vast assortment of pieces, ranging from designer furniture to historical artifacts, was particularly notable for its African holdings in addition to its lot of Oceanic, Indonesian and pre-Hispanic art. H l ne Joubert, head of the African heritage unit at the Mus e du quai Branly in Paris, led a long-term investigation into Rubinstein's collection, succeeding in identifying and documenting nearly half of the 400 artifacts, 65 of which are reproduced in this volume, including Kota and Fang reliquaries, expressive masks from the Ivory Coast and the "Bangwa Queen" statuette made famous in the West by photographer Man Ray. Madame's Collection is an evocative testament to Rubinstein's discerning eye for beauty across history and culture, as well as a fascinating look into a varied selection of art from beyond the Western world.

"Scandal, sabotage and spies. Who knew the beauty industry was so cutthroat This was a thoroughly compulsive and addictive read." -- Kate Thompson, bestselling author of The Little Wartime LibraryBestselling author Gill Paul reveals the history of cosmetic titans Elizabeth Arden and Helena Rubinstein and their infamous rivalry that spanned decades in a world that was changing dramatically for women--perfect for fans of Fiona Davis, Marie Benedict, and Beatriz Williams.They could have been allies: two self-made millionaires who invented a global industry, in an era when wife and mother were supposed to be the highest goals for their sex. Elizabeth Arden and Helena Rubinstein each founded empires built on grit and determination...and yet they became locked in a feud spanning three continents, two world wars, and the Great Depression.Brought up in poverty, Canadian-born Elizabeth Arden changed popular opinion, persuading women from all walks of life -to buy skincare products that promised them youth and beauty. Helena Rubinstein left her native Poland, and launched her company with scientific claims about her miracle creams made with anti-ageing herbs.And when it came to business, nothing was off-limits: poaching each other's employees, copying each other's products, planting spies, hiring ex-husbands, and one-upping each other every chance they had. This was a rivalry from which there was no surrender And through it all were two women, bold, brazen, and determined to succeed--no matter the personal cost.In this sweeping novel from the bestselling author of Jackie and Maria and The Manhattan Girls, two larger-than life fashion icons come alive with all their passion, bitterness, and ambition as they each try to live the American dream."An absolute decadent joy from beginning to end; this is the perfect summer read " -- Hazel Gaynor, New York Times bestselling author of The Last Lifeboat" A] poignant and timeless story." -- Natasha Lester, New York Times bestselling author of The Paris Orphan

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges.