Kirjahaku

Die technologischen Entwicklungen des 21. Jahrhunderts haben die Art und Weise, wie Unternehmen gef hrt werden, radikal ver ndert. Die Marketingfunktion und die Marketingmentalit t im Allgemeinen haben gro e Neuerungen erfahren, die nicht nur die Art und Weise ver ndern, wie Produkte und Dienstleistungen verkauft oder Botschaften vermittelt werden, sondern auch die Art und Weise, wie der Kunde wahrgenommen wird. Der Kunde wird von einem einfachen K ufer/Nutzer zu einem Partner des Unternehmens. In diesem Sinne ist das digitale Marketing heute f r Unternehmen unverzichtbar, die es nicht als separaten Schritt in ihre Strategien integrieren sollten, sondern vielmehr als Managementkultur, um die sich alle Funktionen und Mitarbeiter scharen m ssen. Die Praktiken des digitalen Marketings bieten sich insbesondere f r kleine und mittelst ndische Unternehmen (KMU) als sehr geeignete Alternative an, um in diesem schnelllebigen Umfeld, in dem der Wettbewerb und die Wettbewerbsf higkeit st ndig zunehmen, bestehen zu k nnen. In diesem Sinne versucht unsere Studie, die Vorteile eines Ansatzes aufzuzeigen, der die Praktiken des Webmarketings integriert, insbesondere innerhalb der Dienstleistungsunternehmen.

The technological developments of the 21st century have radically transformed the way companies are managed. The marketing function and the overall marketing mindset have, for their part, undergone major innovations that have changed not only the way in which products/services are sold or messages are communicated, but also the way in which customers are perceived. The latter becomes a partner of the company instead of a simple buyer/user. It is in this perspective that digital marketing is now imposed on companies, which must integrate it, not as a separate approach to their strategies, but rather as a managerial culture around which all functions and employees must unite. Digital marketing practices are therefore a very appropriate alternative, particularly for SMEs, in order to cope with this highly evolving environment where competition and competitiveness are constantly increasing. It is in this sense that our study attempts to demonstrate the interest of an approach integrating webmarketing practices, particularly within service companies.

Gli sviluppi tecnologici del XXI secolo hanno trasformato radicalmente il modo di gestire le aziende. La funzione marketing e la mentalit generale del marketing hanno subito, da parte loro, importanti innovazioni che hanno cambiato non solo il modo in cui i prodotti/servizi vengono venduti o i messaggi vengono comunicati, ma anche il modo in cui i clienti vengono percepiti. Quest'ultimo diventa un partner dell'azienda anzich un semplice acquirente/utente. in quest'ottica che il marketing digitale si impone alle aziende, che devono integrarlo non come un approccio separato alle loro strategie, ma piuttosto come una cultura manageriale attorno alla quale tutte le funzioni e i dipendenti devono unirsi. Le pratiche di marketing digitale sono quindi un'alternativa molto appropriata, soprattutto per le PMI, per far fronte a questo ambiente in forte evoluzione in cui la concorrenza e la competitivit sono in costante aumento. in questo senso che il nostro studio cerca di dimostrare l'interesse di un approccio che integri le pratiche di webmarketing, in particolare nelle aziende di servizi.

Os desenvolvimentos tecnol gicos do s culo XXI transformaram radicalmente a forma como as empresas s o geridas. A fun o de marketing e a mentalidade geral de marketing sofreram, por seu lado, grandes inova es que alteraram n o s a forma como os produtos/servi os s o vendidos ou as mensagens s o comunicadas, mas tamb m a forma como os clientes s o percepcionados. Este ltimo torna-se um parceiro da empresa em vez de um simples comprador/utilizador. nesta perspectiva que o marketing digital se imp e actualmente s empresas, que devem integr -lo, n o como uma abordagem separada das suas estrat gias, mas como uma cultura de gest o em torno da qual todas as fun es e todos os colaboradores se devem unir. As pr ticas de marketing digital s o, por conseguinte, uma alternativa muito adequada, nomeadamente para as PME, para fazer face a este ambiente em grande evolu o, onde a concorr ncia e a competitividade n o param de aumentar. neste sentido que o nosso estudo tenta demonstrar o interesse de uma abordagem que integre as pr ticas de webmarketing, nomeadamente nas empresas de servi os.

In recent years, the Fourier analysis methods have expereinced a growing interest in the study of partial differential equations. In particular, those techniques based on the Littlewood-Paley decomposition have proved to be very efficient for the study of evolution equations. The present book aims at presenting self-contained, state- of- the- art models of those techniques with applications to different classes of partial differential equations: transport, heat, wave and Schrödinger equations. It also offers more sophisticated models originating from fluid mechanics (in particular the incompressible and compressible Navier-Stokes equations) or general relativity. It is either directed to anyone with a good undergraduate level of knowledge in analysis or useful for experts who are eager to know the benefit that one might gain from Fourier analysis when dealing with nonlinear partial differential equations.

In recent years, the Fourier analysis methods have expereinced a growing interest in the study of partial differential equations. In particular, those techniques based on the Littlewood-Paley decomposition have proved to be very efficient for the study of evolution equations. The present book aims at presenting self-contained, state- of- the- art models of those techniques with applications to different classes of partial differential equations: transport, heat, wave and Schrödinger equations. It also offers more sophisticated models originating from fluid mechanics (in particular the incompressible and compressible Navier-Stokes equations) or general relativity. It is either directed to anyone with a good undergraduate level of knowledge in analysis or useful for experts who are eager to know the benefit that one might gain from Fourier analysis when dealing with nonlinear partial differential equations.

La logistique est d sormais un enjeu strat gique majeur des entreprises industrielles et commerciales engag es dans des secteurs concurrentiels. C'est un v ritable gisement de valeur ajout e aupr s des clients sous forme de qualit de service, de performance en d lai et en r activit . En outre, la logistique est un des lieux principaux o se joue la rentabilit de l'entreprise, par l'optimisation des capacit s de production, des stocks et des co ts de distribution. C'est pourquoi le projet VEX est l'un des 10 projets du plan de progr s Aircelle s'int grant dans la d marche SAFRAN + et qui concernent tous secteurs et sites de l'entreprise. Ils concourent la satisfaction des clients et conduisent la soci t vers la performance en terme de: * D veloppement des Hommes: des comp tences renforc es en management des stocks. * Qualit une m thodologie pour l'optimisation d'inventaire des donn es (techniques, financi res) fiables et en coh rence avec le projet MRP2. * Respect des couts: la r duction des inventaires et des encours. * Respect des d lais: Des stocks de produits finis pour couvrir la variation de la demande court terme.