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1000 tulosta hakusanalla Chris Anderson

Chris Anderson et la longue traîne

Chris Anderson et la longue traîne

50minutes

50minutes.Fr
2015
pokkari
Un guide pratique et accessible pour comprendre le mod le de la longue tra neEt si ce n' taient pas les produits les plus populaires qui formaient le plus gros du chiffre d'affaires ? C'est ce que Chris Anderson tente de conceptualiser avec son mod le de la longue tra ne, ou long tail. Selon lui, les produits plus marginaux, faisant l'objet d'une faible demande, peuvent ensemble g n rer un chiffre d'affaires parfois plus important que les blockbusters, ces produits phares tr s populaires aupr s des consommateurs. Mais est-ce valable pour tous les secteurs ?Ce livre vous aidera - Comprendre les tenants et aboutissants de ce mod le; - Vous figurer des exemples d'application concr te; - Concevoir une strat gie de vente de produits num riques; - Et bien plus encore Le mot de l' diteur: Avec l'auteur, Ariane de Saeger, nous avons cherch pr senter de mani re succincte aux lecteurs les diff rentes facettes de ce mod le qui bouscule les conceptions traditionnelles de vente. - Juliette N ve PROPOS DE LA S RIE 50MINUTES - Gestion & MarketingLa s rie Gestion & Marketing de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses th ories et les concepts qui fa onnent le monde conomique d'aujourd'hui. Nous avons con u la collection Business & Economics en pensant aux nombreux professionnels oblig s de se former en permanence en conomie, en management, en strat gie ou en marketing. Nos auteurs combinent des l ments de th orie, des tudes de cas et de nombreux exemples pratiques pour permettre aux lecteurs de d velopper leurs comp tences et leur expertise.
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HBR's 10 Must Reads on Public Speaking and Presenting (with featured article "How to Give a Killer Presentation" By Chris Anderson)

HBR's 10 Must Reads on Public Speaking and Presenting (with featured article "How to Give a Killer Presentation" By Chris Anderson)

Harvard Business Review; Chris Anderson; Amy J.C. Cuddy; Nancy Duarte; Herminia Ibarra

Harvard Business Review Press
2020
pokkari
Command the room--whether you're speaking to an audience of one or one hundred.If you read nothing else on public speaking and presenting, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you find your voice, persuade your listeners, and connect with audiences of any size.This book will inspire you to:Win hearts and minds--and approval for your ideasConquer your nerves and speak with confidenceFocus your message so that people really listenEstablish trust with your audience by being your authentic selfUse data and visuals to persuade more effectivelyMaster the art of storytellingThis collection of articles includes "How to Give a Killer Presentation," by Chris Anderson; "How to Become an Authentic Speaker," by Nick Morgan; "Storytelling That Moves People: A Conversation with Screenwriting Coach Robert McKee," by Bronwyn Fryer; "Connect, Then Lead," by Amy J.C. Cuddy, Matthew Kohut, and John Neffinger; "The Necessary Art of Persuasion," by Jay A. Conger; "The Science of Pep Talks," by Daniel McGinn; "Get the Boss to Buy In," by Susan J. Ashford and James R. Detert; "The Organizational Apology," by Maurice E. Schweitzer, Alison Wood Brooks, and Adam D. Galinsky; "What's Your Story?” by Herminia Ibarra and Kent Lineback; "Visualizations That Really Work," by Scott Berinato; and "Structure Your Presentation Like a Story," by Nancy Duarte.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.
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Makers: The New Industrial Revolution

Makers: The New Industrial Revolution

Chris Anderson

Crown Currency
2014
nidottu
Wired magazine editor and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as todays entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of Makers using the Webs innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent -- creating the long tail of things.
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Infectious Generosity: The Ultimate Idea Worth Spreading

Infectious Generosity: The Ultimate Idea Worth Spreading

Chris Anderson

Crown Publishing Group (NY)
2024
sidottu
"If you want to help create a more equitable world but don't know where to start, Infectious Generosity is for you."--Bill Gates, GatesNotes The bestselling author, media pioneer, and curator of TED explores one of humankind's defining but overlooked impulses, and how we can super-charge its potential to build a hopeful future Let's face it: Recent years have been tough on optimists. Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back? As head of TED, Chris Anderson has had a ringside view of the world's boldest thinkers sharing their most uplifting ideas. Inspired by them, he believes that it's within our grasp to turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity. What if generosity could become infectious generosity? Consider - how a London barber began offering haircuts to people experiencing homelessness--and catalyzed a movement- how two anonymous donors gave $10,000 each to two hundred strangers and discovered that most recipients wanted to "pay it forward" with their own generous acts- how TED itself transformed from a niche annual summit into a global beacon of ideas by giving away talks online, allowing millions access to free learning In telling these inspiring stories, Anderson has given us "the first page-turner ever written about human generosity" (Elizabeth Dunn). More important, he offers a playbook for how to embark on our own generous acts--whether gifts of money, time, talent, connection, or kindness--and to prime them, thanks to the Internet, to have self-replicating, even world-changing, impact.
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Infectious Generosity

Infectious Generosity

Chris Anderson

Ebury Publishing
2024
sidottu
**Picked by Bill Gates for his summer reading list**Recent years have been tough on optimists. Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back?Chris Anderson, the head of TED, believes that we can turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity. What if generosity could become infectious generosity? Consider:• how a London barber began offering haircuts to people experiencing homelessness - and catalysed a movement• how two anonymous donors gave $10,000 each to 200 strangers and discovered that most recipients wanted to 'pay it forward' with their own generous acts• how TED itself transformed from a niche annual summit into a global beacon of ideas by giving away talks online, allowing millions access to free learningIn telling these inspiring stories, Anderson offers a playbook for how to embark on our own generous acts - whether gifts of money, time, talent, connection, or kindness - and to prime them, thanks to the Internet, to have self-replicating, world-changing impacts.
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Light When It Comes

Light When It Comes

Chris Anderson

William B Eerdmans Publishing Co
2016
nidottu
We all have moments of joy, moments that move us somehow, spiritual moments that we can't quite put a finger on. But then we rush on and soon forget. In this book Chris Anderson shares such moments from his own life in order to inspire readers who are seeking, hurting, doubting, or searching.Drawing on an ancient prayer tradition, the examen of conscience, Anderson relates personal anecdotes, short scenes, and stories in a collage style that stimulates readers to reflect on their own lives. He shows how the examen can serve as a simple but powerful way to remember moments of light, of struggle, of joy. And however small or fleeting these moments are, in them God is calling and meeting us.
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TED Talks: The Official TED Guide to Public Speaking

TED Talks: The Official TED Guide to Public Speaking

Chris Anderson

HARPER BUSINESS
2017
nidottu
A NEW YORK TIMES BESTSELLER A must-read insider's guide to creating unforgettable speeches and changing people's minds.Done right, a talk can electrify a room and transform an audience's worldview; it can be more powerful than anything in written form. This "invaluable guide" (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker. Since taking over TED in 2001, Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky, and more-- everything from how to craft your talk's content to how you can be most effective on stage.
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LONG TAIL

LONG TAIL

Chris Anderson

Hachette Books
2008
nidottu
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
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Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

Chris Anderson

Grand Central Publishing
2010
nidottu
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
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Pro Business Applications with Silverlight 5

Pro Business Applications with Silverlight 5

Chris Anderson

APress
2012
nidottu
Silverlight 5 has the potential to revolutionize the way we build business applications. With its flexibility, web deployment, cross-platform capabilities, rich .NET language support on the client, rich user interface control set, small runtime, and more, it comes close to the perfect platform on which to build business applications. It’s a very powerful technology, and despite its youth, it’s moving forward at a rapid pace and is gaining widespread popularity. This book guides you through the process of designing and developing enterprise-strength business applications in Silverlight 5 and C#. You'll learn how to take advantage of the power of Silverlight to develop rich and robust business applications—from getting started to deployment, and everything in between. In particular, this book will serve developers who want to learn how to design business applications. It will introduce the patterns you'll use, the issues you’ll face, and how to resolve them. Author Chris Anderson, who has been building line-of-business applications for years, demonstrates his expertise through a candid presentation of how to tackle real-life issues, rather than just avoiding them. Developers will benefit from his hard-won expertise through business application design patterns that he shares throughout the book.With this book in hand, you will:Create a fully-functional business application in Silverlight Discover how to satisfy the general requirements that most business applications need Develop a business application framework
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Teaching As Believing

Teaching As Believing

Chris Anderson

Baylor University Press
2020
sidottu
The public university classroom is a place where socialization still occurs: it's where students learn to be citizens of the world. Having attended to political correctness and multi-culturalism, universities are now facing the issue of spirituality in their quest to educate the whole person. In this book, Chris Anderson takes up this task by carefully exploring how a professor of faith can help a public university accomplish its pluralistic mission. Anderson illustrates how the study of secular literature throws fresh light on the ways in which the Bible can be read. He also deftly shows how a sympathetic study of the Bible trains secular readers for understanding the abiding significance of the Western literary canon as a kind of scripture. Anderson thus gives readers a book that is as much about the experience of a faithful teacher and the proper ends of education as it is about discovering the right ways to read texts—be they sacred or secular.
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You Never Know

You Never Know

Chris Anderson

Stephen F. Austin State University Press
2018
nidottu
Chris Anderson's You Never Know is an accessible down-to-earth collection of poetry. Catholic, Christian, and “Spiritual But Not Religious” readers will find humor and breathtaking prose in these poems set primarily in the Pacific Northwest. Juxtaposing experience and intuition, Anderson challenges readers to find connections in the elusive and inexplicable. The surprising presence of God, or the Mystery, or Something Other, lingers in our memory and our longing and our everyday lives. “We never know” in the sense that this is all a mystery, beyond us; and yet “we never know” in the sense that life is full of surprises, and wonderful surprises. We have to see them. Remember them. And poetic language, the language of image, gets us closer to this wordlessness, and this joy, and this sorrow, than anything else.
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The Long Tail

The Long Tail

Chris Anderson

Cornerstone
2009
pokkari
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
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Makers

Makers

Chris Anderson

Oxford University Press
2013
pokkari
Now the same is happening to manufacturing - the world of things. Chris Anderson, bestselling author of The Long Tail, explains how this is happening: how such technologies as 3D printing and electronics assembly are becoming available to everybody, and how people are building successful businesses as a result.
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Free

Free

Chris Anderson

Cornerstone
2010
pokkari
And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights.
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