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1000 tulosta hakusanalla D Anthony Miles

How to Get Away with Murder in Marketing

How to Get Away with Murder in Marketing

D Anthony Miles

Archway Publishing
2020
pokkari
This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: - Five types of marketing evidence categories; - Different types of forensic marketing investigations; - Four types of forensic investigation of marketing financial statements; - Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.
How to Get Away with Murder in Marketing

How to Get Away with Murder in Marketing

D Anthony Miles

Archway Publishing
2020
sidottu
This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: - Five types of marketing evidence categories; - Different types of forensic marketing investigations; - Four types of forensic investigation of marketing financial statements; - Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.
Risk Factors and Business Models

Risk Factors and Business Models

D Anthony Miles

Dissertation.com
2011
pokkari
One of the primary concerns in a small business is the problem of risk. Many who begin the start-up process terminate it in less than one year. Of those that survive, many are unable to achieve sustained growth and profits. Small-to-medium business enterprises (SME) have a 50% to 90% chance of failure within the first five years. While there are measures of personal risk behavior of entrepreneurs, the literature contains no measure of risk orientation for the enterprise.The purpose of this study was to develop and validate a researcher-designed instrument to measure the critical forces of business risk. The 37-item Entrepreneurial Risk Assessment Scale (ERAS) was developed from key theoretical concepts grounded in economics, marketing, management, finance, and entrepreneurship literature. It was developed and finalized through a process of reviewing literature, subject matter expert panels' review, and a pilot test. The a priori assumption of the ERAS constructs were (a) personal characteristics, (b) intangible operations, (c) enterprise operations, (d) market climate, and (e) business environment.This study utilized a quantitative methodology to establish construct, content, and criterion validity using Bryant's (2000) framework found in Reading and Understanding More Multivariate Statistics edited by Grimm and Yarnold (2000). A sample (N = 276) was taken from an urban/suburban area in South Texas. A principal axis factoring (PAF) analysis was used to establish construct validity; a principle component analysis (PCA) was used to establish content validity; and a logistic regression was used to establish criterion validity. Reliability was assessed within the efforts to establish content validity. What emerged from both the factor analyses were five new factors of entrepreneurial risk that were different from the a priori assumptions and thus renamed: (a) customer and resources, (b) security, (c) operations, (d) external pressures, and (e) other/alternate factors. The results of the PAF and PCA provided strong support for the content and construct validity of the ERAS instrument. In the assessment of criterion validity, the logistic regression analysis showed the endogenous factors, (a) customer and resources, and (c) operations reliably predicted risk behavior of both nascent and incumbent SMEs.
Confessions of a PhD: Tales of Struggle and Success in the Ivory Tower Volume 1
About the BookConfessions of a PhD shares the stories of twelve authors and their struggles and successes of pursuing their doctorate degrees. Each doctoral graduate has their own struggle and personal situations to overcome. We see a domestic abuse survivor, whose husband threw out all her textbooks. She fought to reach her goal in obtaining a doctorate. A former drug dealer who turned his life around. A graduate who didn't care to study in high school die to their football dreams, and the injury that made them pursue another path. And another who was a former stripper. Each story has its own message, its own advice to provide to anyone pursuing a doctorate degree, especially for those who seek further advancement in the field of education. Their stories will bring laughter and heartbreak, share successes and failures, all with the affirmation that through hard work, perseverance, and dedication, anyone can achieve their PhD. About the AuthorManaging editor and contributor for Confessions of a PhD, is a serial entrepreneur, award-winning researcher and statistician, award-winning professor, legal expert witness, business expert, and best-selling author. Dr. Miles is a nationally known startup and marketing expert, and a forensic marketing expert. He has been featured on ABC News, CBS News, Fox News, NBC News, CNN, Huffington Post, Reader's Digest, Bloomberg Radio, and numerous others. Dr. Miles is also CEO and founder of Miles Development Industries Corporation, a consulting practice and venture capital acquisition firm. He is also the host executive producer of the Game on Business Talk Radio Show. Dr. Miles' own journey earned him a PhD in Entrepreneurship from the University of the Incarnate Word, an MBA in International Business/Marketing from Our Lady of the University, and a BBA in Marketing from University of Texas at San Antonio.
Dissertation Research Methods

Dissertation Research Methods

Philip Adu; D. Anthony Miles

TAYLOR FRANCIS LTD
2023
sidottu
Dissertation Research Methods: A Step-by-Step Guide to Writing Up Your Research in the Social Sciences focuses specifically on the methodology for planning, writing and submitting your dissertation thesis. Written by two methodology experts in the social sciences, the book provides a step-by-step guide through each stage of the dissertation process. It covers all aspects of the methodological considerations needed, from choosing a topic or research question, developing a literature review, identifying research gaps, accessing potential study participants, utilizing the right sampling strategies, analyzing data and writing up findings. Readers are introduced to the main research methods normally used in dissertations and their characteristics, and they are guided to choose an appropriate research method for their study, provide a substantial description of the selected method and articulate strong arguments in support of it. The book is filled with templates, exemplars and tools to help students write about methodology in their thesis and to equip readers to successfully troubleshoot any methodology challenges they may face. This compact book will be of use to all graduate students and their supervisors in the Social Sciences and Education and Behavioural Sciences who are looking for a guide to working with robust and defensible methodological principles in their dissertation research and theses.
Dissertation Research Methods

Dissertation Research Methods

Philip Adu; D. Anthony Miles

TAYLOR FRANCIS LTD
2023
nidottu
Dissertation Research Methods: A Step-by-Step Guide to Writing Up Your Research in the Social Sciences focuses specifically on the methodology for planning, writing and submitting your dissertation thesis. Written by two methodology experts in the social sciences, the book provides a step-by-step guide through each stage of the dissertation process. It covers all aspects of the methodological considerations needed, from choosing a topic or research question, developing a literature review, identifying research gaps, accessing potential study participants, utilizing the right sampling strategies, analyzing data and writing up findings. Readers are introduced to the main research methods normally used in dissertations and their characteristics, and they are guided to choose an appropriate research method for their study, provide a substantial description of the selected method and articulate strong arguments in support of it. The book is filled with templates, exemplars and tools to help students write about methodology in their thesis and to equip readers to successfully troubleshoot any methodology challenges they may face. This compact book will be of use to all graduate students and their supervisors in the Social Sciences and Education and Behavioural Sciences who are looking for a guide to working with robust and defensible methodological principles in their dissertation research and theses.
L'Île du crâne d'Anthony Horowitz (Analyse de l'oeuvre)
D cryptez L' le du cr ne d'Anthony Horowitz avec l'analyse du PetitLitteraire.fr Que faut-il retenir de L' le du cr ne, le roman fantastique qui plonge les lecteurs dans une atmosph re myst rieuse ? Retrouvez tout ce que vous devez savoir sur cette oeuvre dans une analyse compl te et d taill e. Vous trouverez notamment dans cette fiche: - Un r sum complet - Une pr sentation des personnages principaux tels que David Elliot, Edward Elliott et Eilleen Elliot - Une analyse des sp cificit s de l'oeuvre: un roman initiatique et un r ve d'enfant, un conte merveilleux et fantastique, les symboles, l'humour et l'absurde Une analyse de r f rence pour comprendre rapidement le sens de l'oeuvre. LE MOT DE L' DITEUR: Dans cette nouvelle dition de notre analyse de L' le du cr ne (2017), avec Elena Pinaud, nous fournissons des pistes pour d coder ce roman pour la jeunesse rempli de myst res et d'humour noir. Notre analyse permet de faire rapidement le tour de l'oeuvre et d'aller au-del des clich s. St phanie FELTEN propos de la collection LePetitLitteraire.fr: Pl biscit tant par les passionn s de litt rature que par les lyc ens, LePetitLitt raire.fr est consid r comme une r f rence en mati re d'analyse d'oeuvres classiques et contemporaines. Nos analyses, disponibles au format papier et num rique, ont t con ues pour guider les lecteurs travers la litt rature. Nos auteurs combinent th ories, citations, anecdotes et commentaires pour vous faire d couvrir et red couvrir les plus grandes oeuvres litt raires. LePetitLitt raire.fr est reconnu d'int r t p dagogique par le minist re de l' ducation. Plus d'informations sur http: //www.lepetitlitteraire.fr
The Couple's Pregnancy Guide

The Couple's Pregnancy Guide

D'Anthony Ward; Rachel Ward

RANDOM HOUSE USA INC
2023
nidottu
Practical strategies, checklists, and planning tools to help couples navigate the pregnancy, childbirth, and newborn stages together Preparing for the birth of your child is a life-changing experience, but it doesn't have to be an overwhelming one. Couples can tackle everything that needs to get done if they work together as a team, all while setting the foundation for a strong partnership that carries them through the next stage as first-time parents. The Couples' Pregnancy Guide offers supportive advice, strategies, and checklists couples need to create a plan that works for their unique relationship. There's no script for how things will go in pregnancy, but you can get through it with confidence and optimism when you do it together. The Couples' Pregnancy Guide features: - A month-by-month breakdown of discussion-worthy topics, from prenatal screenings and parental leave to childcare options and birth plans - Guidance on how to support your partner to improve communication, strengthen emotional attunement, and lay the groundwork for a strong parenting team -Checklists and worksheets to share responsibilities and empower non-birthing partners, and brainstorm solutions when joint decisions are particularly tricky -Practical advice for challenges like easing tight finances, moving past communication impasses, and advocating for yourself in medical settings
Words written to the wind.

Words written to the wind.

D'Anthony Nance

Createspace Independent Publishing Platform
2014
nidottu
Words written to the wind expresses the need to talk about your love or heartbreak to a source that won't laugh or sneer. We have all been broken from loving to much or not being loved enough. I will express my own feelings in a way you can find strength to admit your own. I know it gets lonely at times and all we need is to see someone take that step we are too frightened to take. Never allow yourself to hurt insisting that you are strong enough to make it through, because you are too afraid to speak your emotions freely. In these times speak to the wind and feel its presence fill you with love or take from you your pain and suffering. It will never betray you or tell you a lie, but it will wipe away the tears from your eyes.
The Truth Of Her Soul.

The Truth Of Her Soul.

D'Anthony Nance

Createspace Independent Publishing Platform
2017
nidottu
The Truth Of Her Soul is a chapbook written with the goal to revive women who have been broken and mistreated. If your heart has turned to stone, that doesn't mean you should give up on loving and being loved. This is not your end, but your new beginning.
The Pandoran Age Chronicles: 8: Havoc Storm

The Pandoran Age Chronicles: 8: Havoc Storm

Dante D'Anthony

Createspace Independent Publishing Platform
2013
nidottu
The collection of smugglers and pirates, spies, and psychics, soldiers and psychos begins to arrive at the Hercules Cluster for the final showdown with the forces of Evil.The Cat's Paw Nebula, Scorpius.Harry Stark could smell the Cat's Paw Nebula long before he actually glided the Riptide out of hyper, easing back into normal space, and it was like a field of flowers. Of course, since everything one experiences in MERGE is a virtual construct, the gasses of the nebula could have been made to smell like anything. But the Riptide was a luxury yacht before it was refitted as Harry's private battlewagon, so the Cat's Paw smelled good-yacht owners don't take well to programmers who make the flight experience unpleasant. "If you can't be Goulet, don't play" the yacht salesman had explained. Harry had shrugged and bought the whole shipyard. NGC 6334, the Cat's Paw Nebula. Fifty light-years of some of the biggest star nurseries in the galaxy, toward the center, toward the core. He surveyed the broad sweep of gas and dust clouds with a run of different infrared and x-rays. He consulted the charts. He became familiar in more detail with the territory-as he had been doing in the long weeks of hyperspace. He looked at the big young stars- some ten times standard solar mass. He catalogued the accretion discs, proto-planets, heaving billows of nebula. Asteroid belts raw and red with impacts.The hunting ground.At the edges; shaken into coalescing by ancient interstellar shock waves, remnant Oort clouds of icy comets, dropping into the maelstrom of the star forming region from the distant blackness of the void again, following the complex vectors and apogees of a gravitational beehive.The boredom of hyper had been grueling-ever and always the same. The rush and bang of the early legs of the space journey eventually giving way to the uncompromising responsibilities of keeping the crate airworthy, staying alert, staying alive. Then the joy of arrival, the sense of accomplishment. Harry's head, deep in his MERGE helmet, bent forward unconsciously- arrival at the Cat's Paw wasn't the accomplishment of this mission. This was going to be a waste of mesons if he didn't take some prisoners."Surfin' Safari " Mustafa smacked Harry a high five as he came out of MERGE."Cat's Paw is ours. Throw out a beacon with the Ahura Mazda flag. We're taking this nebula." Harry said casually.Snickers and guffaws from the crew.They think I'm kidding."Go ahead, drop the beacon." He said. "The Pleiades too were a region like this once-not long ago in cosmic time. Today, the Marauders raid the burnished celestial wastelands. Today, the Bogies are creeping at our heels like emissaries of death-but this day will pass." He gave them a rakish glare of challenge, "We will take by storm, we will grind our enemies at our heels, and we will plant orchards of cherry blossoms on uncharted worlds- worlds which we will name." The bridge crew stared silently back. He returned the stare, "Hey man, we're making history here, write that down."The Riptide hit the nebula with a plasma shockwave slamming the gasses, a lightshow, a beacon, and a song broadcasting high and wide: My Maria. They had to look like a drunkard's dream to the Marauders, busting in noisy and oblivious like a twisted wealthy tourist too long removed and sheltered from the nature of reality. Just what Harry wanted them to look like; a fat huckleberry for easy picking on a sunny day. PANDORANAGE.COM