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1000 tulosta hakusanalla David Michaelson; Donald W. Stacks

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach—one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
A Practitioner's Guide to Public Relations Research, Measurement and Evaluation
Winner of the 2011 National Communication Association PRIDE Best Textbook Award, given by the PR Division.Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
A Communication Guide for Investor Relations in an Age of Activism

A Communication Guide for Investor Relations in an Age of Activism

Marcia W. DiStaso; David Michaelson; John Gilfeather

Business Expert Press
2017
nidottu
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets-its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.
The Practical Christology of Philoxenos of Mabbug

The Practical Christology of Philoxenos of Mabbug

David A. Michelson

Oxford University Press
2014
sidottu
Philoxenos of Mabbug (c. 440-523) was a prolific late-antique theologian and polemicist who produced the largest literary corpus to have survived in Syriac. He earned a reputation as the leading Syriac opponent of the Council of Chalcedon (451) and its two-nature Christology. In The Practical Christology of Philoxenos of Mabbug, David A. Michelson offers a new understanding of Philoxenos one-nature Christology by interpreting the post-Chalcedonian doctrinal disputes through a holistic analysis of Philoxenos life and works. Michelson's close reading of the entire Philoxenian corpus reveals a miaphysite perspective on the Christological controversies in which the intellectual clash was not primarily over defining doctrine. As a metropolitan bishop, sponsor of a revised New Testament, and monastic theologian, Philoxenos was principally concerned with matters of Christian praxis and the ascetic pursuit of divine knowledge. This book shows how he opposed Chalcedonian Christology because he was convinced its intellectual theological method was inimical to the mystical pursuit of divine knowledge through liturgical and ascetic practice. Philoxenos polemical engagement drew upon a theological epistemology that he had adapted from Pro-Nicene theologians including Ephrem, the Cappadocians, and Evagrius. Philoxenos argued that divine knowledge was not to be achieved through human understanding or doctrinal inquiry. Instead, true divine knowledge was attained through practice, specifically contemplation, reading of scripture, participation in the liturgical mysteries, and ascetic discipline. Michelson considers each of these practices in turn to show how Philoxenos thought of opposition to Chalcedon as part of a larger vision of ascetic and spiritual struggle. In short, for Philoxenos conflict over Christology was foremost a practical matter.
The Library of Paradise

The Library of Paradise

David A. Michelson

Oxford University Press
2022
sidottu
Contemplative reading is a spiritual practice developed by Christian monks in sixth- and seventh-century Mesopotamia. Mystics belonging to the Church of the East pursued a form of contemplation which moved from reading, to meditation, to prayer, to the ecstasy of divine vision. The Library of Paradise tells the story of this Syriac tradition in three phases: its establishment as an ascetic practice, the articulation of its theology, and its maturation and spread. The sixth-century monastic reform of Abraham of Kashkar codified the essential place of reading in East Syrian ascetic life. Once established, the practice of contemplative reading received extensive theological commentary. Abraham's successor Babai the Great drew upon the ascetic system of Evagrius of Pontus to explain the relationship of reading to the monk's pursuit of God. Syriac monastic handbooks of the seventh century built on this Evagrian framework. 'Enanisho' of Adiabene composed an anthology called Paradise that would stand for centuries as essential reading matter for Syriac monks. Dadisho' of Qatar wrote a widely copied commentary on the Paradise. Together, these works circulated as a one-volume library which offered readers a door to "Paradise" through contemplation. The Library of Paradise is the first book-length study of East Syrian contemplative reading. It adapts methodological insights from prior scholarship on reading, including studies on Latin lectio divina. By tracing the origins of East Syrian contemplative reading, this study opens the possibility for future investigation into its legacies, including the tradition's long reception history in Sogdian, Arabic, and Ethiopic monastic libraries.
Anthropology's Wake

Anthropology's Wake

David E. Johnson; Scott Michaelsen

Fordham University Press
2008
sidottu
Posing a powerful challenge to dominant trends in cultural analysis, this book covers the whole history of the concept of culture, providing the broadest study of this notion to date. Johnson and Michaelsen examine the principal methodological strategies or metaphors of anthropology in the past two decades (embodied in works by Edward Said, James Clifford, George Marcus, V. Y. Mudimbe, and others) and argues that they do not manage to escape anthropology's grounding in representational practices. To the extent that it remains a practice of representation, anthropology, however complex, critical, or self-reflexive, cannot avoid objectifying its others. Extending beyond a critique of anthropology, the book reads the twinned notions of the human and culture across the long history of the human sciences broadly conceived, including anthropology, cultural studies, history, literature, and philosophy. Although there is no chance, they argue, for a "new" anthropology that would not repeat the old anthropology's problem of disciplining the other, they also recognize that there may be no way out of anthropology. We are always writing, thinking, and living in anthropology's wake, within its specific compass or horizon. Moreover, they demonstrate, we have been doing so for a very long time, since at least the beginning of the institution of philosophy in Plato and Aristotle.
Anthropology's Wake

Anthropology's Wake

David E. Johnson; Scott Michaelsen

Fordham University Press
2008
pokkari
Posing a powerful challenge to dominant trends in cultural analysis, this book covers the whole history of the concept of culture, providing the broadest study of this notion to date. Johnson and Michaelsen examine the principal methodological strategies or metaphors of anthropology in the past two decades (embodied in works by Edward Said, James Clifford, George Marcus, V. Y. Mudimbe, and others) and argues that they do not manage to escape anthropology's grounding in representational practices. To the extent that it remains a practice of representation, anthropology, however complex, critical, or self-reflexive, cannot avoid objectifying its others. Extending beyond a critique of anthropology, the book reads the twinned notions of the human and culture across the long history of the human sciences broadly conceived, including anthropology, cultural studies, history, literature, and philosophy. Although there is no chance, they argue, for a "new" anthropology that would not repeat the old anthropology's problem of disciplining the other, they also recognize that there may be no way out of anthropology. We are always writing, thinking, and living in anthropology's wake, within its specific compass or horizon. Moreover, they demonstrate, we have been doing so for a very long time, since at least the beginning of the institution of philosophy in Plato and Aristotle.
Housing and Neighborhoods

Housing and Neighborhoods

Harvey Choldin; William Michelson; David Popenoe

Praeger Publishers Inc
1987
sidottu
This book is a selection of edited papers, most of which were initially presented at an international conference held under the auspices of the Ad Hoc Committee on Housing and the Built Environment of the International Sociological Association. It represents a relevant sample of the literature on recent developments in and current research on housing and neighborhoods. It focuses attention on the nature of housing and urban research at present and gives a sense of the directions in which the field is evolving.
Colonization, Wilderness, and Spaces Between

Colonization, Wilderness, and Spaces Between

Peter John Brownlee; David Peters Corbett; Rachael Z. DeLue; Kenneth Haltman; David Hansen; Elizabeth Hutchinson; Alan Michelson; Christopher Pease; Ruth Pullin; Richard Read; Catherine Speck

Terra Foundation for the Arts,U.S.
2020
nidottu
This volume of essays frames a comparative history of landscape painting in Australia and the United States through recent considerations of the Anthropocene, arguing that careful and deep analysis of specific nineteenth-century artworks reveals issues of environmental concern both past and present. Carefully drawn from two symposia held at the Art Gallery of Western Australia in Perth in 2016 and at the Ian Potter Museum of Art, University of Melbourne the following year, the volume includes eight essays and a conversation between artists. Colonization, Wilderness, and Spaces Between brings together the fresh insights of scholars and artists from Australia, the United Kingdom, and the United States and provides a resource for thinking critically about the historical, imperial, and environmental information that can be gleaned from looking closely at landscape paintings.
The Making of Lawyers' Careers

The Making of Lawyers' Careers

Robert L. Nelson; Ronit Dinovitzer; Bryant G. Garth; Joyce S. Sterling; David B. Wilkins; Meghan Dawe; Ethan Michelson

THE UNIVERSITY OF CHICAGO PRESS
2023
sidottu
An unprecedented account of social stratification within the US legal profession. How do race, class, gender, and law school status condition the career trajectories of lawyers? And how do professionals then navigate these parameters? The Making of Lawyers’ Careers provides an unprecedented account of the last two decades of the legal profession in the US, offering a data-backed look at the structure of the profession and the inequalities that early-career lawyers face across race, gender, and class distinctions. Starting in 2000, the authors collected over 10,000 survey responses from more than 5,000 lawyers, following these lawyers through the first twenty years of their careers. They also interviewed more than two hundred lawyers and drew insights from their individual stories, contextualizing data with theory and close attention to the features of a market-driven legal profession. Their findings show that lawyers’ careers both reflect and reproduce inequalities within society writ large. They also reveal how individuals exercise agency despite these constraints.