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1000 tulosta hakusanalla Donald R. Burgett

The Research Contributions of Donald R. Lehmann to Marketing, Volume 1
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Joel Huber, features the prominent articles of Don Lehmann on models, metrics, and measurements in marketing research. It is the first volume in this set because it underscores the centrality of methods and models for studying consumer behavior and marketing phenomena to generate theoretical and practical insights for valuable lessons to academics and practitioners.
The Research Contributions of Donald R. Lehmann to Marketing, Volume 2
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Oded Netzer, synthesizes Lehmann's work on marketing analysis methods. Along with a collection of his related articles, it features an interview with Lehmann himself and three insightful commentaries from frequent co-authors. Showcasing Lehmann's work on mapping brand preference and perceptions relating to consumer choice, as well as stochastic estimation models, this volume will help marketing researchers of all levels of experience understand how marketing analysis methods have developed over the last 50+ years.
The Research Contributions of Donald R. Lehmann to Marketing, Volume 3
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Lohn Lynch, synthesizes Lehmann's work on meta-analysis and empirical generalization. Along with a collection of his related articles, it features an interview with Lehmann himself and three insightful commentaries from frequent co-authors. Showing how Lehmann's research has theoretical and practical relevance, this work outlines his impact on the marketing field to assess better the generalizability and robustness of their published empirical findings.
The Research Contributions of Donald R. Lehmann to Marketing, Volume 4
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Jeffrey Parker, highlights the conceptual and methodological diversity found across Lehmann's research on consumer behavior. Along with a collection of his articles related to the topic, it features an interview with Lehmann himself and three insightful commentaries from his frequent co-authors. This work demonstrates Lehmann's dedication to utilizing research to tackle significant real-world marketing challenges, offering valuable insights for academics and practitioners.
The Research Contributions of Donald R. Lehmann to Marketing, Volume 5
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Kevin Lane Keller, addresses Lehmann’s impact on advertising and branding research. Examining his work on advertising effectiveness and efficiency, it also focuses on his contributions to building and assessing brand strength. Additionally, Lehmann's exploration of communication and branding strategies for new products is discussed. Featuring an interview with Lehmann himself as well as three insightful commentaries from frequent co-authors of his, this work showcases Lehmann’s enduring influence on advertising and branding scholarship.
The Research Contributions of Donald R. Lehmann to Marketing, Volume 6

The Research Contributions of Donald R. Lehmann to Marketing, Volume 6

Sunil Gupta

Springer International Publishing AG
2025
sidottu
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Jacob Goldenberg and Sunil Gupta, synthesizes Lehmann’s work on innovation diffusion, strategy, and marketing performance. Along with his articles on these topics, it features an interview with Lehmann and three insightful commentaries from well-known scholars in this field. Of great theoretical and practical relevance, the chapters in this volume enhance the understanding of how marketing strategies lead to innovation diffusion and successful performance outcomes.
The Electrical Nature of Storms

The Electrical Nature of Storms

Donald R. MacGorman; W. David Rust

Oxford University Press Inc
1998
sidottu
Rapid progress during the last twenty years has created a host of new technologies for studying electrical storms, including lightning mapping systems, new radars, satellite sensors, and new ways of measuring electric field and particle charge. This book explains how these advances have revolutionized our understanding. The books provides enough background material to make it accessible to a wide audience.
The Medieval and Early Modern World

The Medieval and Early Modern World

Donald R. Kelley; Bonnie G. Smith

Oxford University Press Inc
2021
sidottu
The Medieval and Early Modern World tells the colorful story of a pivotal period in human history, an era that is crucial to understanding our own times. The expansion of trade and city life, the spread and reform of religious institutions, the rise of regional empires and local feudal regimes, and revolutionary advances in science and technology laid the foundation for the modern world. Told through the words and experiences of the people who lived it kings, queens, and commoners, priests and lay people, explorers, scientists, artists, and world travelers this is a world history for a new generation.
Psychosocial Care of the Adult Cancer Patient

Psychosocial Care of the Adult Cancer Patient

Donald R. Nicholas

Oxford University Press Inc
2015
sidottu
Increasing efficacy of biomedical treatments for cancer means that more and more people are living longer with the disease. The five-year relative survival rate for all cancers has increased considerably in the last three decades, with some survivors living for many years and thus facing increasingly complex psychosocial issues. As a result, the mental health subspecialty of psycho-oncology is growing and is responding to the many calls for increased availability of psychological services for cancer patients. Psychosocial Care of the Adult Cancer Patient introduces psychologists and other mental health professionals to the field of psycho-oncology, educates them about evidence-based interventions for individuals, groups, couples, and families, and describes how to successfully collaborate with oncologists and other cancer care professionals. Introductory in nature and providing ready access to a range of evidence-based interventions, this book briefs the reader on the field of psycho-oncology and the basics of cancer, explains screening and assessment for psychosocial distress, details the principles of evidence-based interventions, and concludes with case examples that illustrate the evidence-based practice competencies-ask, access, appraise, translate, integrate, and evaluate. In a unique writing style, the case examples reveal the decision-making process of an experienced clinician doing evidence-based practice. Practical strategies for addressing the psychological needs of cancer patients and their families are offered in an easy-to-use, quick reference format. Key points are highlighted and enhanced through the use of tables and figures designed to summarize and emphasize important information. This book will be of value to clinical and counseling psychologists and other mental health professionals, as well as graduate students in psychology, social work, mental health counseling, oncology nursing, and other cancer care professions.
Animal Minds

Animal Minds

Donald R. Griffin

University of Chicago Press
2001
sidottu
This text takes the reader on a guided tour of scientific research concerning animal mentality. Are animals consciously aware of anything, or are they merely living machines incapable of conscious thoughts or emotions? How can we tell? Such questions have fascinated the author, Donald Griffin, for decades, and his years spent at the forefront of research in animal cognition make him one of the leading behavioural ecologists of the 20th century. This revised and expanded version of his book moves beyond considerations of animal cognition to argue that scientists should and can investigate questions of animal consciousness. Using examples, ranging from chimpanzees to dolphins to birds and bees, Griffin demonstrates how communication between animals can serve as a "window" into what animals think and feel. He even shows how the reader can learn when there is no verbal communication from the animal, instead look at the actions the animal is taking, and how they respond to their surrounding and adapt or die. Griffin also considers the up-and-coming research on animal consciousness, its pros and cons, and explores the philosophical and ethical implications of the research.
The Greatest Killer

The Greatest Killer

Donald R. Hopkins

University of Chicago Press
2002
nidottu
Once known a the "great fire, "the spotted death" or "destroying angel", smallpox has been rivaled only by plague as a source of supreme terror. Spreading easily through the air, especially in crowded urban conditions, smallpox even today is fatal to 25% of its victims; there is no known cure once symptoms appear. Although naturally occurring smallpox was eradicated in 1977, recent terrorist attacks in the United States have raised the appalling possibility that someone might craft a deadly biological weapon from stocks of the virus that remain in known (and perhaps unknown) laboratories. In "The Greatest Killer" Donald R. Hopkins provides a fascinating account of smallpox and its role in human history. Starting with its origins 10,000 years ago in Africa or Asia, Hopkins follows the disease on its rampage through both the ancient and modern worlds, including its spread to Europe and the Americas. He describes how smallpox often wiped out whole villages and decimated the populations of entire regions, and how the disease disrupted agriculture and trade. Smallpox changed the course of history as it removed or temporarily incapacitated heads of state, halted or exacerbated wars, and devastated populations that had never been exposed to the disease. In Hopkins's history, smallpox was one of the most dangerous - and influential -characters that shaped the course of world events.
Us Against Them

Us Against Them

Donald R. Kinder; Cindy D. Kam

University of Chicago Press
2009
sidottu
Ethnocentrism - our tendency to partition the human world into in-groups and out-groups - pervades societies around the world. Surprisingly, though, few scholars have explored its role in political life. Donald R. Kinder and Cindy D. Kam fill this gap with "Us Against Them", their definitive explanation of how ethnocentrism shapes American public opinion. Arguing that humans are broadly predisposed to ethnocentrism, Kinder and Kam explore its impact on our attitudes toward an array of issues, including the war on terror, humanitarian assistance, immigration, the sanctity of marriage, and the reform of social programs. The authors ground their study in previous theories from a wide range of disciplines, establishing a new framework for understanding what ethnocentrism is and how it becomes politically consequential. They also marshal a vast trove of survey evidence to identify the conditions under which ethnocentrism shapes public opinion. While ethnocentrism is widespread in the United States, the authors demonstrate that its political relevance depends on circumstance. Exploring the implications of these findings for political knowledge, cosmopolitanism, and societies outside the United States, Kinder and Kam add a new dimension to our understanding of how democracy functions.
Us Against Them

Us Against Them

Donald R. Kinder; Cindy D. Kam

University of Chicago Press
2009
nidottu
Ethnocentrism - our tendency to partition the human world into in-groups and out-groups - pervades societies around the world. Surprisingly, though, few scholars have explored its role in political life. Donald R. Kinder and Cindy D. Kam fill this gap with "Us Against Them", their definitive explanation of how ethnocentrism shapes American public opinion. Arguing that humans are broadly predisposed to ethnocentrism, Kinder and Kam explore its impact on our attitudes toward an array of issues, including the war on terror, humanitarian assistance, immigration, the sanctity of marriage, and the reform of social programs. The authors ground their study in previous theories from a wide range of disciplines, establishing a new framework for understanding what ethnocentrism is and how it becomes politically consequential. They also marshal a vast trove of survey evidence to identify the conditions under which ethnocentrism shapes public opinion. While ethnocentrism is widespread in the United States, the authors demonstrate that its political relevance depends on circumstance. Exploring the implications of these findings for political knowledge, cosmopolitanism, and societies outside the United States, Kinder and Kam add a new dimension to our understanding of how democracy functions.
Divided by Color

Divided by Color

Donald R. Kinder; Lynn M. Sanders

University of Chicago Press
1997
nidottu
When news of the O.J. Simpson verdict swept across the United States, a nation stood divided as blacks and whites reacted differently to the decision. Seldom has the racial division that permeates American society come so clearly and prominently into view. This book aims to supply the reasons for this division, asserting that racial resentment continues to exist. Despite a parade of recent books optimistically touting the demise of racial hostility in the United States, the authors marshal a wealth of the most current and comprehensive evidence available to prove their case. They reveal that racial resentment remains the most powerful determinant of white opinion on such racially-charged issues as welfare, affirmative action, school desegregation, and the plight of the inner city. The book seeks to explain just why black and white Americans believe what they do. It analyzes the critical factors that shape people's opinion on race-related issues, uncovering the relative importance of self-interest, group identity, ideological principles, as well as racial animosity. Finally, the authors explore how the racial divide has insinuated itself into the presidential election process, and they examine the role of political elites in framing racial issues for ordinary citizens.