Kirjojen hintavertailu. Mukana 11 244 527 kirjaa ja 12 kauppaa.
Kirja.info

Kirjahaku

Etsi kirjoja tekijän nimen, kirjan nimen tai ISBN:n perusteella.

1000 tulosta hakusanalla Frank Houston

Marketing Exchange Relationships, Transactions, and Their Media

Marketing Exchange Relationships, Transactions, and Their Media

Frank Houston

Praeger Publishers Inc
1994
sidottu
This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective. The book consists of sixteen newly authored chapters solicited for this reinterpretation.The discussion begins with a description of the marketing taxonomy, identifying and distinguishing between marketing behavior and other non-marketing, need-satisfying behavior pertinent to marketers. The controversy surrounding such a taxonomy as well as alternative classifications of specific need-satisfying behaviors are examined in depth as well. Other topics specific to marketing behavior are examined from an exchange perspective by authors who have done specialized work in the field. The discussions include the temporal and spatial aspects of exchange; internal markets; evaluation processes; the attributes of channel exchange in contrast to final exchange; the captive consumer; externalities and legal dimensions as they relate to the exchange process; with a special emphasis on the exchange media and its role in the exchange process. This book is important to marketing teachers and writers who are attempting to conform to the American Marketing Association's description of marketing. The topics examined in this book are likely to serve as the basis for the next generation of introductory and strategy marketing course textbooks.
Vertaile hintoja
Marketing Exchange Transactions and Relationships

Marketing Exchange Transactions and Relationships

Frank Houston; Jule B. Gassenheimer; James M. Maskulka

Praeger Publishers Inc
1992
sidottu
The American Marketing Association defines marketing as an exchange process. Exchange, however, has yet to be integrated into marketing thought. The authors map marketing, showing the role exchange plays in the discipline. This mapping results in not only a taxonomy of exchange, but a broader taxonomy within which we find exchange, offering one of the few contemporary discussions of a more general theory of marketing.The authors examine the conditions necessary for exchange, the form value takes, and the law of exchange. In addition, they develop the importance of potency--the construct specified by Alderson that makes marketing dynamic. The book then studies both marketing and nonmarketing behaviors to enhance potency. This has direct implications for the application of transaction cost analysis to marketing. The interrelationship of the exchange transaction and the exchange relationshp is examined, which leads to an in-depth study of gray marketing. The authors go on to discuss brand equity, data base marketing, and important questions having to do with the boundaries of marketing. Marketing Exchange Transactions and Relationships will appeal to marketing faculty and the advanced marketing student in addition to marketing managers.
Vertaile hintoja
Bacterial Treatment of Crude Sewage

Bacterial Treatment of Crude Sewage

Frank Clowes; Alexander Cruikshank Houston

Hansebooks
2017
pokkari
Bacterial Treatment of Crude Sewage - Second report is an unchanged, high-quality reprint of the original edition of 1899. Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.
Vertaile hintoja
The Black Book of Quantum Chromodynamics -- A Primer for the LHC Era

The Black Book of Quantum Chromodynamics -- A Primer for the LHC Era

John Campbell; Joey Huston; Frank Krauss

Oxford University Press
2022
nidottu
The Black Book of Quantum Chromodynamics is an in-depth introduction to the particle physics of current and future experiments at particle accelerators. The book offers the reader an overview of practically all aspects of the strong interaction necessary to understand and appreciate modern particle phenomenology at the energy frontier. It assumes a working knowledge of quantum field theory at the level of introductory textbooks used for advanced undergraduate or in standard postgraduate lectures. The book expands this knowledge with an intuitive understanding of relevant physical concepts, an introduction to modern techniques, and their application to the phenomenology of the strong interaction at the highest energies. Aimed at graduate students and researchers, it also serves as a comprehensive reference for LHC experimenters and theorists. This book offers an exhaustive presentation of the technologies developed and used by practitioners in the field of fixed-order perturbation theory and an overview of results relevant for the ongoing research programme at the LHC. It includes an in-depth description of various analytic resummation techniques (which form the basis for our understanding of the QCD radiation pattern and how strong production processes manifest themselves in data) and a concise discussion of numerical resummation through parton showers. This forms the basis of event generators for the simulation of LHC physics, and their matching and merging with fixed-order matrix elements. It also gives a detailed presentation of the physics behind the parton distribution functions (which are a necessary ingredient for every calculation relevant for physics at hadron colliders such as the LHC) and an introduction to non-perturbative aspects of the strong interaction, including inclusive observables such as total and elastic cross sections, and non-trivial effects such as multiple parton interactions and hadronization. The book concludes with a useful overview contextualising data from previous experiments such as the Tevatron and the Run I of the LHC which have shaped our understanding of QCD at hadron colliders.
Vertaile hintoja
The Black Book of Quantum Chromodynamics

The Black Book of Quantum Chromodynamics

John Campbell; Joey Huston; Frank Krauss

Oxford University Press
2017
sidottu
This is an open access title. It is available to read and download as a free PDF version on Oxford Academic and is made available under a Creative Commons Attribution 4.0 licence. The Black Book of Quantum Chromodynamics is an in-depth introduction to the particle physics of current and future experiments at particle accelerators. The book offers the reader an overview of practically all aspects of the strong interaction necessary to understand and appreciate modern particle phenomenology at the energy frontier. It assumes a working knowledge of quantum field theory at the level of introductory textbooks used for advanced undergraduate or in standard postgraduate lectures. The book expands this knowledge with an intuitive understanding of relevant physical concepts, an introduction to modern techniques, and their application to the phenomenology of the strong interaction at the highest energies. Aimed at graduate students and researchers, it also serves as a comprehensive reference for LHC experimenters and theorists. This book offers an exhaustive presentation of the technologies developed and used by practitioners in the field of fixed-order perturbation theory and an overview of results relevant for the ongoing research programme at the LHC. It includes an in-depth description of various analytic resummation techniques, which form the basis for our understanding of the QCD radiation pattern and how strong production processes manifest themselves in data, and a concise discussion of numerical resummation through parton showers, which form the basis of event generators for the simulation of LHC physics, and their matching and merging with fixed-order matrix elements. It also gives a detailed presentation of the physics behind the parton distribution functions, which are a necessary ingredient for every calculation relevant for physics at hadron colliders such as the LHC, and an introduction to non-perturbative aspects of the strong interaction, including inclusive observables such as total and elastic cross sections, and non-trivial effects such as multiple parton interactions and hadronization. The book concludes with a useful overview contextualising data from previous experiments such as the Tevatron and the Run I of the LHC which have shaped our understanding of QCD at hadron colliders.
Vertaile hintoja
Frank

Frank

Julie Hamill

Saron Publishing
2017
nidottu
June folds socks. She comments on Dallas she shops in the supermarket. She sits in the pub. Frank sees her, but he doesn't know why; nobody else does. Set in Airdrie, Scotland in the 1980s, Frank is a touching, bittersweet and gently humorous novel that explores how a father and daughter cope in grief. For Frank, holding on for longer is the least painful way to let go. For Jackie, it means losing herself in the music of the decade and seeking out a family of her own. But who is holding onto whom?
Vertaile hintoja
123...50