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1000 tulosta hakusanalla Giles Lury

The Marketing Complex

The Marketing Complex

Giles Lury

Kogan Page Ltd
2017
pokkari
Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static, and changes in platforms happened much more slowly. Today, however, the reality is that brands are infinitely more complex, and span territories, consumer groups and categories. Therefore, to boil a branding message down into a single sentence or USP severely limits a brand's potential scope. After all, a brand is like a person, and a person could never be accurately described in a single sentence. The Marketing Complex examines the current obsession with over-simplification, and fearlessly challenges marketers to consider whether they are blurring the line between simplifying and simplistic. By exploring the origins and appeal of simplification through some of the best-known literature, the book conclusively proves that endless simplification actually only serves to limit a brand's appeal. By presenting a visionary new model, supported by examples, tools and expertly explained techniques, The Marketing Complex will enable marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands.
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Prisoner & the Penguin

Prisoner & the Penguin

Giles Lury

LID Publishing
2013
nidottu
The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
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How Coca-Cola Took Over the World

How Coca-Cola Took Over the World

Giles Lury

LID Publishing
2017
nidottu
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
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Inspiring Innovation

Inspiring Innovation

Giles Lury

LID Publishing
2019
nidottu
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing.
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Wonder Women

Wonder Women

Katy Mousinho; Giles Lury

LID Publishing
2021
pokkari
Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men. In Katy Mousinho’s and Giles Lury’s Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard - Edwina Dunn OBE, Senior Vice President, Arla Foods Denmark, previously the only female country CEO in Carlsberg - Helle Muller Petersen and many more. Mousinho and Lury pull together the findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.
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Giles of Rome's On Ecclesiastical Power

Giles of Rome's On Ecclesiastical Power

Columbia University Press
2004
pokkari
Giles of Rome was the archbishop of Bourges and a loyal champion of Pope Boniface VIII during the Franco-papal crisis of 1296-1303. On Ecclesiastical Power was written at the height of the conflict between Pope Boniface VIII and King Philip IV of France and represents the earliest fully articulated and philosophically developed defense of the "hierocratic" ideology of the medieval papacy. Giles's theory that all government must be legitimized by the pope was based on scriptural, philosophical, patristic, and canonical sources, and his conclusion that the pope is the rightful ruler and final judge of the world-even in secular matters-is the definitive statement on papal power in the Middle Ages. This book offers a new and complete critical edition of the Latin text, based on a collation of five fourteenth-century manuscripts. It is accompanied by a literal English translation and a detailed introduction analyzing the context and content of the treatise. The book takes into account the hitherto unconsidered Cremona manuscript of On Ecclesiastical Power and will be indispensable to scholars and students of the history of political thought and international relations.
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Giles Goat-Boy

Giles Goat-Boy

Barth John

Bantam Doubleday Dell Publishing Group
1987
pokkari
In this outrageously farcical adventure, hero George Giles sets out to conquer the terrible Wescac computer system that threatens to destroy his community in this brilliant "fantasy of theology, sociology, and sex" (Time).
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Giles of Rome's De regimine principum

Giles of Rome's De regimine principum

Charles F. Briggs

Cambridge University Press
2008
pokkari
From the time of its composition (c.1280) for Philip the Fair of France until the early sixteenth century, Giles of Rome's mirror of princes, the De regimine principum, was read by both lay and clerical readers in the original Latin and in several vernacular translations, and served as model or source for several works of princely advice. This study examines the relationship between this didactic political text and its audience by focusing on the textual and material aspects of the surviving manuscript copies, as well as on the evidence of ownership and use found in them and in documentary and literary sources. Briggs argues that lay readers used De regimine for several purposes, including as an educational treatise and military manual, whereas clerics, who often first came into contact with it at university, glossed, constructed apparatus for, and modified the text to suit their needs in their later professional lives.
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Giles of Rome's De regimine principum

Giles of Rome's De regimine principum

Charles F. Briggs

Cambridge University Press
1999
sidottu
From the time of its composition (c.1280) for Philip the Fair of France until the early sixteenth century, Giles of Rome’s mirror of princes, the De regimine principum, was read by both lay and clerical readers in the original Latin and in several vernacular translations, and served as model or source for several works of princely advice. This study examines the relationship between this didactic political text and its audience by focusing on the textual and material aspects of the surviving manuscript copies, as well as on the evidence of ownership and use found in them and in documentary and literary sources. Briggs argues that lay readers used De regimine for several purposes, including as an educational treatise and military manual, whereas clerics, who often first came into contact with it at university, glossed, constructed apparatus for, and modified the text to suit their needs in their later professional lives.
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Giles Ashby Needs A Nanny

Giles Ashby Needs A Nanny

K Sterling

Sarah L. Zeigler
2023
pokkari
Sometimes, a simple field trip to the planetarium can be an act of bravery. In Giles Ashby's case, it could also be a second chance with his lifelong crush.Unbearably awkward and strangled by his anxiety disorder, Giles used surly snarls and abrupt remarks to keep everyone at a distance. As a result and surprising no one, he finds himself divorced and overwhelmed by the demands of parenting nine-year-old Milo -a shy, awkward clone of his father. Not wanting Milo to struggle through life the way he has, Giles enlists the help of Reid Marshall's new nanny agency.Of all the nannies in Manhattan... Reid had to send Giles's childhood crush, Riley Fitzgerald. Still smitten and as flustered as he was in middle school, Giles bungles every encounter with the "new" nanny. But sweet, clever, outgoing Riley is exactly what Milo needs.Riley thinks he knows what he's getting into when he accepts a position working for his childhood nemesis, but Milo steals his heart the moment they meet. And "Giles the Jerk" isn't as bad as Riley remembers. Or maybe Giles was never really all that bad... Riley finds himself swooning as Giles faces his fears in order to help Milo survive the fourth grade and win the science fair.But can Riley really trust his heart, when all his past relationships have been cursed? Could this time be any different? *Paperback includes additional illustrations, playlists, bonus chapters, and more
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Giles County, Tennessee County Court Minutes Book H, 1823-1825

Giles County, Tennessee County Court Minutes Book H, 1823-1825

Heritage Books
2024
pokkari
This publication offers a thorough compilation of Giles County, Tennessee court records spanning the years 1823 to 1825, along with a full-name index that refers to page numbers in the original volume. "The WPA Records are, for the most part, carbon copies of the original that was typed on onion skin paper during the Depression. Since these records were typed on poor machines by people who did not type well either or read by persons not always sure of the older handwritten material, the results are often less than perfect. ... Sometimes there are water stains and burned edges around the paper."
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Giles County, Tennessee County Court Minutes 1822-1825.

Giles County, Tennessee County Court Minutes 1822-1825.

Southern Historical Press
2018
nidottu
By: W.P.A., Pub. 1934, Reprinted 2018, 446 pages, Index, soft cover, ISBN #0-89308-590-1.Giles County was created in 1809 out of Maury County, TN. It is surrounded by the counties of: Bedford, Lawrence, Lincoln, Maury, Marshall and the state of Alabama on its southern boarder. In these abstracts, one will find local office holders being appointed, the levying and expenditure of local taxes, selecting & summoning of juries, licenses being granted to operators of taverns, as well as deeds & bills of sale being acknowledge by the grantor. The Court also oversaw a wide range of matters involving estates, including probate of will, settlements of estates, and appraisement, as well as matters dealing with bastardy, and many other valuable bits of information.
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Giles Gibbs and Some of His Descendents [sic], Especially Daniel Gibbs, 1629-1935.

Giles Gibbs and Some of His Descendents [sic], Especially Daniel Gibbs, 1629-1935.

Webb L. Gibbs

Hassell Street Press
2021
nidottu
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface.We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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Giles Gibbs and Some of His Descendents [sic], Especially Daniel Gibbs, 1629-1935.

Giles Gibbs and Some of His Descendents [sic], Especially Daniel Gibbs, 1629-1935.

Webb L. Gibbs

Hassell Street Press
2023
sidottu
Giles Gibbs and Some of His Descendants is a detailed genealogy of the Gibbs family, with a focus on the life of Daniel Gibbs. This book includes extensive family trees and biographical information, making it an invaluable tool for anyone researching their Gibbs ancestry.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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