Kirjojen hintavertailu. Mukana 11 244 527 kirjaa ja 12 kauppaa.
Kirja.info

Kirjahaku

Etsi kirjoja tekijän nimen, kirjan nimen tai ISBN:n perusteella.

1000 tulosta hakusanalla J David Lichtenthal

Fundamentals of Business Marketing Education

Fundamentals of Business Marketing Education

J David Lichtenthal

Routledge Member of the Taylor and Francis Group
2004
sidottu
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instructiondoctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instructioncontent, style, textbook features, and the street smarts needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more!Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketingfrom full professor to occasional adjunctwill find this book invaluable for making the most of your ability to teach business-to-business marketing.
Vertaile hintoja
Fundamentals of Business Marketing Education

Fundamentals of Business Marketing Education

J David Lichtenthal

Routledge Member of the Taylor and Francis Group
2004
nidottu
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instructiondoctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instructioncontent, style, textbook features, and the street smarts needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more!Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketingfrom full professor to occasional adjunctwill find this book invaluable for making the most of your ability to teach business-to-business marketing.
Vertaile hintoja
Transforming New Technologies into Cash Flow

Transforming New Technologies into Cash Flow

J David Lichtenthal; Roger More

Routledge Member of the Taylor and Francis Group
2006
sidottu
Create market-focused strategies that make maximum use of your company’s technologiesWhat separates the best from the rest among professional managers? The ability to constantly create, rethink, and revamp strategies by creating and applying powerful new concepts. But a major problem for managers in technology-intensive companies is how to successfully integrate their choice of technologies into competitive market strategies. Transforming New Technologies into Cash Flow develops and applies a simple but powerful new set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This unique book helps managers map and plan new strategic paths that successfully integrate bundles of technologies, product functionalities, end-user segments, and market networks to create market-focused strategies and competitive differentiation. The book uses case examples and provides a Management Application Toolkit of simple and tested maps, worksheets, and interactive cash flow spreadsheets to connect strategic path choices to long-term net cash flow that results in real financial success. Transforming New Technologies into Cash Flow examines: a management process perspective the importance of creating market focus strategic paths; integrating technology choices organizing management teams around strategic paths major management problems with new technologies strategic path mapping, analysis, and integration managing the technology development and adoption processes integrating strategic path bundles: managing transformation processes creating powerful competitive differentiation creating hot zones on strategic paths driving cash flow with stategic paths the critical role of pricing and much more!Transforming New Technologies into Cash Flow is an essential professional resource for senior and middle multifunction managers in technology-intensive companies, technical, R&D, and engineering managers, and managers in executive education workshops. This book is part of The Foundation Series in Business Marketing, which also includes Fundamentals of Business Marketing Research and Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers (Series Senior Editor: J. David Lichtenthal, PhD, MBA, Zicklin School, Baruch College, City University of New York).
Vertaile hintoja
Transforming New Technologies into Cash Flow

Transforming New Technologies into Cash Flow

J David Lichtenthal; Roger More

Routledge Member of the Taylor and Francis Group
2006
nidottu
Create market-focused strategies that make maximum use of your company’s technologiesWhat separates the best from the rest among professional managers? The ability to constantly create, rethink, and revamp strategies by creating and applying powerful new concepts. But a major problem for managers in technology-intensive companies is how to successfully integrate their choice of technologies into competitive market strategies. Transforming New Technologies into Cash Flow develops and applies a simple but powerful new set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This unique book helps managers map and plan new strategic paths that successfully integrate bundles of technologies, product functionalities, end-user segments, and market networks to create market-focused strategies and competitive differentiation. The book uses case examples and provides a Management Application Toolkit of simple and tested maps, worksheets, and interactive cash flow spreadsheets to connect strategic path choices to long-term net cash flow that results in real financial success. Transforming New Technologies into Cash Flow examines: a management process perspective the importance of creating market focus strategic paths; integrating technology choices organizing management teams around strategic paths major management problems with new technologies strategic path mapping, analysis, and integration managing the technology development and adoption processes integrating strategic path bundles: managing transformation processes creating powerful competitive differentiation creating hot zones on strategic paths driving cash flow with stategic paths the critical role of pricing and much more!Transforming New Technologies into Cash Flow is an essential professional resource for senior and middle multifunction managers in technology-intensive companies, technical, R&D, and engineering managers, and managers in executive education workshops. This book is part of The Foundation Series in Business Marketing, which also includes Fundamentals of Business Marketing Research and Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers (Series Senior Editor: J. David Lichtenthal, PhD, MBA, Zicklin School, Baruch College, City University of New York).
Vertaile hintoja
Fundamentals of Business Marketing Research

Fundamentals of Business Marketing Research

Richard E Plank; David A Reid; J David Lichtenthal

Routledge Member of the Taylor and Francis Group
2004
sidottu
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
Vertaile hintoja
Fundamentals of Business Marketing Research

Fundamentals of Business Marketing Research

Richard E Plank; David A Reid; J David Lichtenthal

Routledge Member of the Taylor and Francis Group
2003
nidottu
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
Vertaile hintoja
Essays and Texts in Honor of J David Thomas

Essays and Texts in Honor of J David Thomas

T. Gagos; Roger S. Bagnall

American Society of Papyrologists
2001
sidottu
A collection of nine essays focused on military and administrative institutions in the ancient world, and supplemented by a presentation of thirty texts in Greek and Latin written on papyrus and wooden fragments, some previously unpublished. The essays and textual editions are contributed by a host of distinguished international scholars in honour of Professor J David Thomas seventieth birthday. Professor Thomas (formerly at the University of Durham) has edited a large number of ancient texts over the last 50 years, and his work has been important to our understanding of subjects as diverse as the military strength on Hadrians Wall and the chain of command in the Egyptian civil service.
Vertaile hintoja
America Illustrated. Edited by J. D. Williams.

America Illustrated. Edited by J. D. Williams.

J David Williams

British Library, Historical Print Editions
2011
pokkari
Title: America Illustrated. Edited by J. D. Williams.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.The HISTORY OF COLONIAL NORTH AMERICA collection includes books from the British Library digitised by Microsoft. This collection refers to the European settlements in North America through independence, with emphasis on the history of the thirteen colonies of Britain. Attention is paid to the histories of Jamestown and the early colonial interactions with Native Americans. The contextual framework of this collection highlights 16th century English, Scottish, French, Spanish, and Dutch expansion. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library Williams, J David; 1876. 121 p.; 4 . 10411.i.20.
Vertaile hintoja
Public Opinion, the Press, and Public Policy

Public Opinion, the Press, and Public Policy

J David Kennamer

Praeger Publishers Inc
1992
sidottu
This contributors' volume examines the ways in which public opinion affects public policy via the news media. Insofar as the media represent or characterize the public, they represent or frame policy questions and decisions. They convey--accurately or inaccurately--the overall climate of public opinion to policymakers, and are themselves used as evidence of public opinion by policymakers. This work draws together theory and original research concerning the role of the press in shaping public policy and links the fields of journalism, mass communications, and political science.This work will be of interest to scholars and practitioners in journalism, communications studies, public policy, government, and political science.
Vertaile hintoja
Public Opinion, the Press, and Public Policy

Public Opinion, the Press, and Public Policy

J David Kennamer

Praeger Publishers Inc
1994
nidottu
This contributors' volume examines the ways in which public opinion affects public policy via the news media. Insofar as the media represent or characterize the public, they represent or frame policy questions and decisions. They convey--accurately or inaccurately--the overall climate of public opinion to policymakers, and are themselves used as evidence of public opinion by policymakers. This work draws together theory and original research concerning the role of the press in shaping public policy and links the fields of journalism, mass communications, and political science.This work will be of interest to scholars and practitioners in journalism, communications studies, public policy, government, and political science.
Vertaile hintoja
Transport Modeling in Hydrogeochemical Systems

Transport Modeling in Hydrogeochemical Systems

J.David Logan

Springer-Verlag New York Inc.
2001
sidottu
The subject of this monograph lies in the joint areas of applied mathematics and hydrogeology. The goals are to introduce various mathematical techniques and ideas to applied scientists while at the same time to reveal to applied math­ ematicians an exciting catalog of interesting equations and examples, some of which have not undergone the rigors of mathematical analysis. Of course, there is a danger in a dual endeavor-the applied scientist may feel the mathematical models lack physical depth and the mathematician may think the mathematics is trivial. However, mathematical modeling has established itself firmly as a tool that can not only lead to greater understanding of the science, but can also be a catalyst for the advancement of science. I hope the presentation, written in the spirit of mathematical modeling, has a balance that bridges these two areas and spawns some cross-fertilization. Notwithstanding, the reader should fully understand the idea of a mathe­ matical model. In the world of reality we are often faced with describing and predicting the results of experiments. A mathematical model is a set of equa­ tions that encapsulates reality; it is a caricature of the real physical system that aids in our understanding of real phenomena. A good model extracts the essen­ tial features of the problem and lays out, in a simple manner, those processes and interactions that are important. By design, mathematical models should have predictive capability.
Vertaile hintoja
How to Prevent Your Stroke

How to Prevent Your Stroke

J.David Spence

Vanderbilt University Press
2006
sidottu
This book is written in the hope of preventing strokes, based on advice Dr. Spence has given to the more than 16,000 at-risk patients he has seen. It is divided into two sections - ""What Your Doctor Can Do"" and ""What You Can Do."" Quitting smoking, following a Mediterranean diet, taking appropriate drugs to reduce blood pressure, cholesterol, and blood clotting, and appropriate surgery for severely narrowed arteries in the neck can reduce stroke by as much as 75 percent in high-risk people. This book contain information, such as: especially among African Americans, but in anyone with blood pressure that is difficult to control, two simple blood tests (measuring renin and aldosterone) make all the difference to successful treatment; a Mediterranean diet will reduce stroke by nearly half in high-risk people. Dr. Spence provides a collection of gourmet ""anti-stroke"" recipes that he prepares for himself; vitamin treatment with folic acid, B6, and B12 may prevent stroke by lowering levels of a new risk factor called homocysteine; advanced imaging methods are improving management of arteries by providing feedback on the effectiveness of therapy; and, Transcranial Doppler embolus detection can identify, among patients with narrowing of the carotid arteries who do not yet have symptoms, the ones who are likely to benefit from surgery or stenting. This approach is the powerful medicine for stroke prevention that patients and their physicians need and will learn from this book.
Vertaile hintoja
How to Prevent Your Stroke

How to Prevent Your Stroke

J.David Spence

Vanderbilt University Press
2006
nidottu
This book is written in the hope of preventing strokes, based on advice Dr. Spence has given to the more than 16,000 at-risk patients he has seen. It is divided into two sections - ""What Your Doctor Can Do"" and ""What You Can Do."" Quitting smoking, following a Mediterranean diet, taking appropriate drugs to reduce blood pressure, cholesterol, and blood clotting, and appropriate surgery for severely narrowed arteries in the neck can reduce stroke by as much as 75 percent in high-risk people. This book contain information, such as: especially among African Americans, but in anyone with blood pressure that is difficult to control, two simple blood tests (measuring renin and aldosterone) make all the difference to successful treatment; a Mediterranean diet will reduce stroke by nearly half in high-risk people. Dr. Spence provides a collection of gourmet ""anti-stroke"" recipes that he prepares for himself; vitamin treatment with folic acid, B6, and B12 may prevent stroke by lowering levels of a new risk factor called homocysteine; advanced imaging methods are improving management of arteries by providing feedback on the effectiveness of therapy; and, Transcranial Doppler embolus detection can identify, among patients with narrowing of the carotid arteries who do not yet have symptoms, the ones who are likely to benefit from surgery or stenting. This approach is the powerful medicine for stroke prevention that patients and their physicians need and will learn from this book.
Vertaile hintoja
123...50