THIS BOOK IS A COLLECTION OF LITERARY WORKS AND ESSAYS COMPILED BY MATTHEW "MATEO" G. RUSSO. AS WELL, THERE ARE THREE LITERARY WORKS THAT ARE COLLABORATIONS WITH MATTHEW'S CO-AUTHORS FROM PREVIOUS WORKS. THE PURPOSE OF THIS VOLUME IS TO DEMONSTRATE A REFLECTION OF PAST ENDEAVORS AND PERSONAL GROWTH; AND ESPECIALLY, THOSE PEOPLE WHO PLAYED A LARGE PART IN MATTHEW'S PAST AND WHO HELPED HIM GROW AND ESTABLISH HIS CAREER AS AN AUTHOR. (THIS VERSION DOES NOT CONTAIN PHOTOGRAPHS AS DID THE ORIGINAL IN ORDER TO CUT PRODUCTION COSTS AND TO MAKE THIS VERSION MORE AFFORDABLE).
This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Drawing on the findings of the 3-year Branded Content Governance Project, this book outlines the expansion of branded content advertising from marketers, agencies, and media to include platforms, creators, and advertising technology (adtec). It charts the rapid take-up of artificial intelligence (AI) and machine learning tools, the role of platforms, and the expansion of actor-types across the creator economy. The authors define and analyse key concepts including polycentric governance, governance-in-practice, and ethics, and map ‘problems’ and ‘mitigations’ concerning branded content practices and governance. Providing an authoritative taxonomy for branded content advertising forms and formats, this book provides a guide for students as well as useful reading for researchers and advanced scholars of advertising and marketing communications.
Answers hundreds of questions on the most interesting of topics-planet Earth It's right under our feet every day--Earth and all its glorious components. From fossils, rocks, and minerals to caves, earthquakes, and volcanic eruptions, The Handy Geology Answer Book traces the formation of the universe and the planet, investigating the layers of the planet and explaining the formation of mountains and bodies of water. Questions and answers are also devoted to physical and chemical processes, fossil fuels, the effects of global warming on glaciers, world morphological features, and even the geology of other planets.It answers nearly 1,000 of the most frequently asked questions on the complexities that shaped our planet. It is also a trivia buff's delight with the stats for Earth's deepest (the Mariana, the deepest-known ocean trench), lowest (the shoreline of the Dead Sea), highest (Mt. Everest), the longest river (the Nile), and the largest freshwater lake (Lake Superior) along with the "how and why" of these features.Easy to understand and use, The Handy Geology Answer Book is invaluable for students and general science readers of all ages. With numerous photos and illustrations, this informative book also includes a resource section on educational places, government organizations, and other references, a helpful bibliography, an extensive index, and a glossary of terms, adding to its usefulness. From the microscopic formation of crystals to the titanic, eons-long processes that result in islands, volcanoes, mountains, glaciers, oceans, continents, and even planets, you'll learn about the events that created today's world and the changes that continue to affect Earth every day.
Answering over 600 interesting questions about dinosaurs, this fun-filled fact-book provides a wealth of information on the lives and habits of these astonishing creatures. From Tyrannosaurs to Stegosaurs, the guide profiles numerous species, chronicling their time on Earth and exploring their roles in archaeological expeditions and museums today. Delightful and intriguing, this comprehensive record includes the debates still surrounding the origins and fate of these creatures that dominated our planet for millions of years.
In an engaging, easy-to-follow, question and answer format, everyday math concepts are tackled and explained in plain English (with a little help from numbers and formulas). From their long history (and hints of the future) to how we use math in our everyday lives, and from refreshers on the basics of algebra, calculus, geometry, and trigonometry to clear and concise explanations of the numbers used daily in financial and market reports, weather forecasts, games, real estate valuations, and measurements, The Handy Math Answer Book is your guide to the world of numbers.
Your fitness, health, and well-being depend on food and proper nutrition. Yet, knowing what is in the foods we eat, understanding the differences between good and bad fat, learning which foods are good sources of vitamins, keeping up on the latest scientific discoveries, or discerning the effectiveness of different diets can be challenging. To help answer these questions there's The Handy Nutrition Answer Book. Additionally, the book scrutinises the pros, cons and effectiveness of the biggest, most popular and trendiest diets on the market today.
Plain and simple answers to more than 1,250 questions about the formulas, history, major personalities, latest developments, milestones, evolution and organisms that make up the world of biology. This major new reference work is a go-to guide for students and the more learned, and is helpfully laid out with numerous black-and-white illustrations. The authors are both scientists and have previously written The Handy Math Answer Book, The Handy Dinosaur Answer Book and The Handy Ocean Answer Book (all Visible ink).
The Handy Anatomy Answer Book covers all the major body systems - integumentary (skin, hair, etc.), skeletal, muscular, nervous, sensory, endocrine, cardiovascular, lymphatic, respiratory, digestive, urinary and reproductive - and, for good measure, adds chapters on growth and development and how science can help and augment the body. It follows the fascinating maze of organ systems and shows how much the body is doing at any one moment just to let you move, breathe, eat and fight off disease. Fascinating trivia plus serious facts answer over 1200 questions about the body.
From scientific explanations of the affects of diabetes on the human body to monitoring, maintaining, exercising and eating right, The Handy Diabetes Answer Book provides detailed information on the research and science on the disease as well as coping with the burden.This useful resource shows how and why the disease affects the body, and provides glimpses of historical and contemporary figures with diabetes. It demonstrates how to cope with - and live well - through food, exercise and life style choices.
Looking at the science of law enforcement, how evidence is gathered, processed, analysed, and viewed in the courtroom, and more. From the cause, manner, time of a death, and autopsies to blood, toxicology, DNA typing, fingerprints, ballistics, tool marks, tread impressions, and trace evidence, it takes the reader through the many sides of a death investigation. Arson, accidents, computer crimes, criminal profiling, and much, much more are also addressed.
A practical, accessible, and informative guide to the science of criminal investigations.Covering the fundamentals, science, history, and analysis of clues, The Handy Forensic Science Answer Book: Reading Clues at the Crime Scene, Crime Lab and in Court provides detailed information on crime scene investigations, techniques, laboratory finding, the latest research, and controversies. It looks at the science of law enforcement, how evidence is gathered, processed, analyzed, and viewed in the courtroom, and more. From the cause, manner, time of a death, and autopsies to blood, toxicology, DNA typing, fingerprints, ballistics, tool marks, tread impressions, and trace evidence, it takes the reader through the many sides of a death investigation. Arson, accidents, computer crimes, criminal profiling, and much, much more are also addressed. The Handy Forensic Science Answer Book gives real-world examples and looks at what Hollywood gets right and wrong. It provides the history of the science, and it introduces the scientists behind breakthroughs. An easy-to-use and informative reference, it brings the complexity of a criminal investigation into focus and provides well-researched answers to over 950 common questions, such as … What is the difference between cause of death and manner of death? How did a person’s skull fit into criminal evidence in the early 1800s? When were fingerprints first used to identify a criminal? How is the approximate time of death of a crime scene victim determined? What is forensic serology? What is the National Missing and Unidentified Persons System? Can a forensics expert look at skeletal remains and tell whether the person was obese? How can a simple knot analyzed in the crime lab be used as evidence? Can fingerprints be permanently changed or destroyed? How fast does a bullet travel? How was a chemical analysis of ink important in the conviction of Martha Stewart? What types of data are often retrieved from a crime scene cellphone? Can analyses similar to those used in forensics be used to uncover doping in athletics? What is the Personality Assessment Inventory? What are some motives that cause an arsonist to start a fire? What state no longer allows bite marks as admissible evidence in a trial? What is the Innocence Project? Why are eyewitness accounts not always reliable? Who was “Jack the Ripper”? Providing the facts, stats, history, and science, The Handy Forensic Science Answer Book answers intriguing questions about criminal investigations. This informative book also includes a helpful bibliography, glossary of terms, and an extensive index, adding to its usefulness.
Erased by Time In 1619 twenty Africans stepped foot on American soil. They came not as slaves, but as indentured servants. They knew if they could hold on and finish out their sentences, they would be free. They came with dreams of the future and a vision of life as good as any other person's, black or white. Who were these people? How did they get here? What happened to them? Much of the information about them -- even their names -- has been lost. Stories about them are incomplete, and facts are blurred by centuries of neglect. But their stories are worth knowing and keeping and sharing, for they are a part of the American saga. This is their story.
The story line of this book was created from the pleasure I attained while looking out of a large window at my lake property in Wisconsin. Over many years, as I drank my morning coffee or ate my lunch at noon, I observed in wonderment many different kinds of animals and birds interacting with one another.Nature continued to illustrate further observations that I hope to share as additional story lines in the future. "Harry" is the name I lovingly gave to a hummingbird that I believed had acted in a manner that could be created into a children's book as a learning method. Perhaps, this book can be enjoyed by children and can assist them in learning the importance of sharing.If you enjoyed reading Harry the Hummingbird and how he learned to share, you may also enjoy reading Chucky the Black Squirrel who learned not to fear or judge others before getting to know them, or The Canada Goslings Lilly and Scooter who learned to never give up and keep trying until they accomplish their goal.
The story line of this book was created from the pleasure I attained while looking out of a large window at my lake property in Wisconsin. Over many years, as I drank my morning coffee or ate my lunch at noon, I observed in wonderment many different kinds of animals and birds interacting with one another.Nature continued to illustrate further observations that I hope to share as additional story lines in the future. "Harry" is the name I lovingly gave to a hummingbird that I believed had acted in a manner that could be created into a children's book as a learning method. Perhaps, this book can be enjoyed by children and can assist them in learning the importance of sharing.If you enjoyed reading Harry the Hummingbird and how he learned to share, you may also enjoy reading Chucky the Black Squirrel who learned not to fear or judge others before getting to know them, or The Canada Goslings Lilly and Scooter who learned to never give up and keep trying until they accomplish their goal.
The author shares memories of experiences and CHOICES made throughout the eight decades of her life, some of which were inconsequential and others very life-changing. After dropping out of college at age seventeen to get married, she became focused on raising her three sons, trying to be a supportive wife, and at the same time continuing her college education. Her story tells of both the joy and difficulties of family life, her love and enjoyment of children and grandchildren, her many teaching experiences, her struggles through three divorces, how she put God on the "back burner" for many years, her search to find her way back to God, the turning points in her healing process, and how she ultimately found her long sought-after FORGIVENESS, PEACE and JOY.
The author shares memories of experiences and CHOICES made throughout the eight decades of her life, some of which were inconsequential and others very life-changing. After dropping out of college at age seventeen to get married, she became focused on raising her three sons, trying to be a supportive wife, and at the same time continuing her college education. Her story tells of both the joy and difficulties of family life, her love and enjoyment of children and grandchildren, her many teaching experiences, her struggles through three divorces, how she put God on the "back burner" for many years, her search to find her way back to God, the turning points in her healing process, and how she ultimately found her long sought-after FORGIVENESS, PEACE and JOY.
