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Ethics in Public Relations

Ethics in Public Relations

Patricia J Parsons

Kogan Page Ltd
2016
pokkari
The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike. Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field. Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
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Ethics in Public Relations

Ethics in Public Relations

Patricia J Parsons

Kogan Page Ltd
2021
sidottu
The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike. Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field. Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
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The Year I Made 12 Dresses

The Year I Made 12 Dresses

Patricia J Parsons

Moonlight Press
2020
sidottu
A struggling writer, an enigmatic shop clerk, an old sewing machine and an inspirational journey of discovery - where every dress is more than it appears to be. Charlotte "Charlie" Hudson is a thirty-something underachiever, at least according to her over-achieving sister, Evelyn. When their mother dies unexpectedly, Evelyn pressures Charlie into moving back into the old family home to clear it out and prepare it for sale. Charlie's mom had always been supportive, in more ways than one, of Charlie's passion for being a writer, a passion that took her through graduate school and onto a non-existent career. Evelyn graduated from law school, clearing the way for her to a career as a well-regarded litigator. So, it seemed natural for Charlie to move in and look after their mother's affairs. When she discovers a dusty, old sewing machine and boxes filled with sewing-related items Charlie has never seen before in the basement, hidden among the detritus that makes up a life, Charlie embarks on a journey of self-discovery. Aided and abetted by Al, the fabric whisperer/sales clerk, Charlie learns not only about the fine art of sewing dresses, but also the fine art of understanding families, and way more about her mother than she ever dreamed she didn't already know - one dress at a time. Along the way, Charlie begins to see herself and her life in unexpected ways. With an old sewing machine as her guide, Charlie takes us on an "Eat, Pray Love" kind of journey for the rest of us without ever having to leave home.Join Charlie and Al on their inspirational journey of discovery where every dress is more than it appears to be
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Kat's Kosmic Blues

Kat's Kosmic Blues

Patricia J Parsons

Moonlight Press
2021
pokkari
In the year after her mother Katherine ("Kat") Hudson's death, Charlie thought she had learned every secret her mother had. How could she have been so wrong? When Charlie discovers her mother's diary, it's as if Kat is right there, telling Charlie her story. Kat's story begins in 1965 when she's 19 years old―the beginning of the journey that teaches her that her life will only ever be as much as she is willing to settle for. She discovers that she is willing to settle for nothing less than her dream to become a fashion designer, regardless of the obstacles along the way. Katherine Wilson Hudson is hell-bent on becoming a fashion designer. It's the mid-1960s, and everything about the decade smells of sex, drugs and rock and roll―but not in Kat's world. In her small-city life, her parents adamantly refuse to let her go to art school, instead insisting that she do what any proper '60's girls should do―become a teacher―and find a husband. Kat tries to be the "good girl" for two long years in university, but that doesn't sit well with her. When the opportunity for a scholarship presents itself, she ends up in New York City, a fashion design student at the prestigious Parsons School, the small-town girl trying to figure out where she really belongs. Against the backdrop of the Vietnam War, race riots and the burgeoning women's movement, Kat must navigate the chasm between her seemingly superficial desire to be a part of the fashion world and the real-life choices that will ultimately define who she really is. When she finds herself at Woodstock, a weekend-hippie, she begins to realize that her grandmother was right when she told her that life would never be about finding herself. It would be about creating herself. Determined to create the life she envisions, Kat faces one personal crisis after another before joining forces with an unlikely associate. And eventually figuring out who she is. "If you want to make god laugh," her grandmother, Fran, had told her, "tell her your plans."
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Something I'm Supposed to Do

Something I'm Supposed to Do

Patricia J Parsons

Moonlight Press
2022
pokkari
Charlie Hudson has a problem she never saw coming. She has too much money and no idea what to do with it. As Charlie searches for what she's supposed to do, she faces her great-grandmother's unfinished book manuscript and finds herself drawn into the 1980s and a romance that might teach her something about the interconnectedness of life events. If only she could figure out what it is. Charlotte "Charlie" Hudson is a young woman with a problem. Her great-grandmother, bestselling novelist Frannie Phillips, has left her fifteen million dollars. Now, she has to figure out what to do with it.Charlie has a burning desire to do something important, something grand, something memorable. The problem is that she has no idea what that might be. When she visits the Paris apartment Frannie also left to her, she discovers an unfinished manuscript for a novel in Frannie's desk. It is a story unlike any Frannie wrote during her lifetime as a successful novelist. It occurs to Charlie that she should finish it. Finishing the novel takes her on a journey to find the places, the characters―and the rest of the story. When she discovers that the characters in the book were real people, she knows what she has to do.Something I'm Supposed to Do is Charlie's journey to discover the true identities of the people in her great-grandmother's unfinished book. A twenty-first-century millennial, Charlie finds herself immersed in the world that was 1989, that started with the Exxon Oil spill in Alaska and ended with the fall of the Berlin Wall―the year she was born. And the year Frannie died. In this book-within-a-book, two casts of characters discover the interconnectedness of people and events as life unfolds as it is supposed to do. Join Charlie as she discovers that grand gestures might not be as important as she thought.
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This is the Way the Story Ends

This is the Way the Story Ends

Patricia J Parsons

Moonlight Press
2022
pokkari
Imagination is funny. It makes writers write stories―stories with endings that don't work. And romance stories don't always have happy endings, no matter how much we wish it to be otherwise. When writer Charlie Hudson (CK Hudson to her adoring readers) finished her great-grandmother's unfinished manuscript and published, she thought she had the story right. But when she discovers the real people behind the characters in her great-grandmother's story, Charlie knows she has to listen.It's 1989, and Antonia St. John has a single goal. To crash through that glass ceiling created by 1960s Madison Avenue advertising men. Then, the one thing she never saw coming threatens to derail her plans until she can find a solution. She never planned on having a baby―especially a baby who turns out to be a ballet dancer, something Antonia cannot get her head around. But the baby is just the beginning of Antonia's journey into family life.When she learns her baby's father, Tim, has a secret buried in his past―a secret so big it changes everything― Antonia has to dig deep within herself to find the courage to see it through to the end and to find her place in the family. With an unlikely ally in her mother-in-law, Grace, who never liked Antonia, she finally begins to learn the lessons that families―even dysfunctional ones―have to offer. Figuring out where you fit into a family―and the world―may be the ultimate challenge.
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It All Begins With Goodbye

It All Begins With Goodbye

Patricia J Parsons

Moonlight Press
2023
pokkari
Recent widow Charlotte "Charlie" Hudson embarks on a journey of discovery only to find there may be no line between reality and imagination-and no such thing as time. What does it mean to live a life? To react to whatever life throws at you? Or is it to write your own story? Create Your own life. These were the questions Charlotte "Charlie" Hudson began to face as she tried to shed the cloak of widowhood she had been wearing for over a year. To begin again.Charlie's dilemma was that to begin again, she knew she would finally have to say goodbye. And that was her problem. With the help of her daughter, Frankie and her sister, Evelyn, Charlie takes the first step by agreeing to travel to Mallorca to take a course. The focus of the course is making replica Chanel jackets, something Charlie has long wanted to accomplish. She soon learns that there is much more to the course than making jackets. Charlie finds herself confronted by secrets and mysteries-secrets borne by the people she meets and mysteries about her own life. As she learns the intricacies of creating her imitation Chanel jacket, she begins to question what's real and what's not-in both the world around her and in her life. When by chance, she meets Patrick, an art history professor whose presence conjures deep feelings of d j vu for both of them, Charlie and Patrick embark on a journey back through time to 1920s Paris, where they find their lives intertwined with two Parisian lovers. Now all they need to do is figure out how to say goodbye to begin again.
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Good Housekeeping

Good Housekeeping

Patricia J Parsons

Moonlight Press
2024
pokkari
With humor and a touch of satire, author Patricia J. Parsons creates another memorable character as she skewers domestic drudgery.Erica Flanagan, uber-feminist and one of the stars of the afternoon television talk show, has honed her on-air bitch persona to perfection. Or so she thought. But Erica is becoming increasingly impatient with the new breed of millennial women who seem to be regressing into homemaker mode - the trad wives of TikTok fame. When she finally blows her stack on live television, her boss puts her on a six-month sabbatical. In all her fifty-three years on the planet, workaholic Erica has never had time on her hands. Erica needs a project. With a burning desire to show all those young, stay-at-home, housewife women a thing or two, Erica embarks on a project to prove to the younger generation of women that they're wasting their time on meaningless home-based activities-that they need to get a life. And if Erica, who doesn't have a domestic bone in her body, can do it, she will have won the argument. But she never considered the consequences of the social media backlash.Between her thirteen-year-old social media-savvy daughter Maddie, a budding filmmaker and the mysterious Betty Crocket, who keeps showing up unannounced, Erica finds herself on a wild domestic adventure and unexpectedly discovers she might not be who she thinks she is.
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We Came From Away

We Came From Away

Patricia J Parsons

Moonlight Press
2025
pokkari
LONG-LISTED FOR THE 2025 STEPHEN LEACOCK MEDAL FOR HUMOUROn the island of Newfoundland at the edge of North America, if you're not an islander, you're a "come-from-away." And if you were born here and left never to return, according to Nora Houlihan, who is about to turn one hundred, you're the worst kind of CFA. But she's about to have a birthday party and demands that her family return. Before the party, though, she wants them to see what they're missing by living in appalling places like Toronto and New York. So she arranges a cross-island tour for them.Under the careful eye of their mysterious tour guide, Gordie O'Brien, Nora's two children, both in their seventies themselves, and their assorted middle-aged children are packed into a truck for a week to put aside their petty family squabbles and their prissy food fetishes, their designer handbags and their champagne tastes to experience the things that really matter.By the time they reach St. John's to celebrate one hundred years of the tactless, obnoxious Nora's life, they have all changed, just not in the way she might have anticipated.But every family has its secrets, and Nora's family has more than its share of skeletons deeply buried in the closet. And it's time to let them see the light of day. They may scandalize her offspring, but nothing will captivate their imaginations more than the mystery and emotional charge of the place where they were knit.A love letter to the island of Newfoundland, this enchanting and funny story could only have been written by a "come-from-away."
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Something More Than Love

Something More Than Love

Patricia J. Parsons

Moonlight Press
2019
nidottu
What is something more than love? It's complicated. While teaching at a Canadian university, ex-pat American English professor Sean O'Hara stumbles on the diary of his great-great-great-grandmother, Bridget Ryan. With a doctorate in English literature based on the work of Edgar Allan Poe, Sean is deeply drawn into Bridget's story when he discovers that she and Poe were contemporaries, friends and perhaps...something more?When the diary begins in 1825, 16-year-old Bridget's one passionate desire is to follow her widowed father's footsteps into medicine. The medical school, however, has never admitted a woman and has no intention of changing that policy for Bridget. Thus, Bridget is faced with discovering another path for her life, a path that leads her to her life's work with impoverished women in early-twentieth-century Baltimore and an abiding link to Edgar Poe. Bridget's story sweeps us into her life in Boston and Baltimore, as we begin to unravel the mystery that, to this day, continues to surround the final few days of Poe's life. Haunted by a medical journal article titled "The Life and Addictions of Edgar Allan Poe" author Patricia J. Parsons conjures a story of what might have been. Rich in carefully researched historical detail, this book is one answer to what really might have happened to Poe in those last, lost days of his life - and the identity of the mysterious stranger who, even now, places three roses and a bottle of cognac on Poe's grave every year in the wee hours of the morning on January 19, his birthday.
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Beyond Persuasion

Beyond Persuasion

Patricia J. Parsons

University of Toronto Press
2013
pokkari
The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age. Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media. In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.
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Beyond Persuasion

Beyond Persuasion

Patricia J. Parsons

University of Toronto Press
2013
sidottu
The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age. Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media. In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.
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Permission to Write: How to Write a Book and Other Myths From the Real World of Writing and Publishing

Permission to Write: How to Write a Book and Other Myths From the Real World of Writing and Publishing

Patricia J. Parsons

Moonlight Press
2019
nidottu
Part memoir. Part mentor. All tough love. Permission to Write: How to Write a Book and Other Myths from the Real World of Writing and Publishing is a bracing, often funny reality check for anyone who has ever sat alone at a keyboard thinking, Maybe this is my bestseller. Writers have always been writing. What's changed is access. In the digital age, it's easier than ever to publish a book-and more complicated than ever to ensure that what reaches readers is any good. The result? A publishing landscape filled with opportunity, illusion, disappointment, and a lot of misunderstood talent. In Permission to Write, Patricia J. Parsons pulls back the curtain on the myths that keep aspiring writers stuck: the belief that passion is enough, that publishing equals success, and that if you can publish a book, you therefore should. With candour and wit, she argues that real permission to write must be earned-through improving your craft, developing humility about your own work, and taking a clear-eyed view of the industry you're entering. Drawing on three decades in the trenches, Parsons recounts her experiences with traditional publishers (including Doubleday Canada, NC Press, University of Toronto Press, and Kogan Page in London) alongside her forays into the often chaotic, "Wild West" world of digital self-publishing. Along the way, she offers practical insight, cautionary lessons, and reassurance to writers who are serious about doing the work-rather than chasing the fantasy. This book is written to entertain anyone who has ever said, "I'd like to write a book," while delivering the kind of advice most writers don't want to hear-but desperately need. About the Author Patricia J. Parsons has been a writer and writing teacher for over 35 years. She began her book-writing career with a nonfiction trade book on the ethics and politics of organ transplantation, drawing on her background in medical communication. Since then, she has published multiple nonfiction books with major publishers in Canada, the United States, and the United Kingdom, and has gone on to write novels and a memoir. Parsons spent almost three decades at Mount Saint Vincent University in Halifax, Canada, teaching corporate writing, communication strategy, and ethics, retiring early as a full professor to focus on writing and mentoring new writers. Permission to Write brings together her lived experience in publishing, teaching, and storytelling-and her unwavering commitment to helping writers face the truth so they can actually get better.
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Confessions of a Failed Yuppie

Confessions of a Failed Yuppie

Patricia Parsons

Moonlight Press
2014
nidottu
Secrets...they're the stuff of everyone's life. But most of us are not confessing Thirty-something Alex Harvey has secrets. With her tenth wedding anniversary party looming large, she begins to reassess her choices and her depressingly predictable Yuppie life - a lifestyle heartily embraced by her fastidious dentist husband, Eric. But failing as a Yuppie is only one of her secrets. The other one is even more delicious: unbeknownst to any of her friends or family, Alex has been writing fabulously successful women's erotica for years, and occasionally her characters invade her life. On the occasion of her tenth wedding anniversary one sticky June night, the secrets begin to emerge. By the time the party is over, life will never be the same again...for anyone. Join Alex for a hilarious romp toward complete candor, and raise a martini glass to being who you are. P.J. Parsons is also the author of the historical novels Grace Note: In Hildegard's Shadow and In the Shadow of the Raven.
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A Manager's Guide to PR Projects

A Manager's Guide to PR Projects

Patricia Parsons

Routledge
2017
sidottu
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.
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A Manager's Guide to PR Projects

A Manager's Guide to PR Projects

Patricia Parsons

Routledge
2017
nidottu
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.
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