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1000 tulosta hakusanalla Patrick M. Georges
Neuromarketing in Action
Patrick M Georges; Anne-Sophie Bayle-Tourtoulou; Michel Badoc
Kogan Page Ltd
2013
nidottu
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
Neuromarketing in Action
Patrick M Georges; Anne-Sophie Bayle-Tourtoulou; Michel Badoc
Kogan Page Ltd
2015
sidottu
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
Menez votre vie comme un championD couvrez les secrets des meilleurs et des leadersUn questionnaire pour tester votre motivation et faire votre bilanDes exercices faire seul ou avec un entra neurDes plans d'objectifs et de progr sTous les domaines de gestion mentale et de gestion du temps qui font la base du succ s: r sistance, motivation, concentration, prise de d cision, etc.Vous voulez tre parmi les meilleurs et le rester quelque niveau que ce soit, local, national, international, dans les dix premiers du concours, celui de la classe ou celui des Jeux olympiques, dans quelque domaine que ce soit, sportif, scolaire et universitaire, politique, syndical, militaire, m dical, conomique et manag rial, artistique ou du spectacle.Utilisez toutes les ressources de votre vie mentale pour tre au top Prenez le temps de r pondre aux questions de ce guide. Cela en vaut la peine. Car apr s y avoir r pondu, vous ne serez plus le m me.Faites les entra nements propos s. Seul ou avec un entra neur, corrigez vos points faibles, renforcez vos points forts, mesurez vos progr s et donnez-vous de nouveaux objectifs.
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Lesson For The Future Of Our Science, A: My Testimony On Lord Patrick M S Blackett
Antonino Zichichi
World Scientific Publishing Co Pte Ltd
2016
nidottu
This unique volume contains a tribute to Lord Patrick M S Blackett through the testimony of Professor Antonino Zichichi, who was one of Blackett's pupils in the experiment at the Sphinx Observatory, Europe's highest lab (3580 meters a.s.l.), at Jungfraujoch. The book presents an overview of Blackett's most significant discoveries, such as the so called 'vacuum polarization' effect, the first example of 'virtual physics' and the 'strange particles', that opened a new horizon towards the existence of the subnuclear universe. After discussing the profound implications of Blackett's pioneering contributions to Subnuclear Physics, the book also recalls his deep interest in the promotion of scientific culture. Blackett was firmly convinced that physicists must be engaged directly to let the people outside our labs know what the role of science is in the progress of our civilisation. In particular, according to Blackett and his friend Bertrand Russell, the Manhattan Project was the example of how the new frontiers of science and technology would have been implemented in the future. In this respect, the role of dedicated institutions is discussed, as a new bridge between traditional university teaching and the big projects for the future of science and technology.
Lesson For The Future Of Our Science, A: My Testimony On Lord Patrick M S Blackett
Antonino Zichichi
World Scientific Publishing Co Pte Ltd
2016
sidottu
This unique volume contains a tribute to Lord Patrick M S Blackett through the testimony of Professor Antonino Zichichi, who was one of Blackett's pupils in the experiment at the Sphinx Observatory, Europe's highest lab (3580 meters a.s.l.), at Jungfraujoch. The book presents an overview of Blackett's most significant discoveries, such as the so called 'vacuum polarization' effect, the first example of 'virtual physics' and the 'strange particles', that opened a new horizon towards the existence of the subnuclear universe. After discussing the profound implications of Blackett's pioneering contributions to Subnuclear Physics, the book also recalls his deep interest in the promotion of scientific culture. Blackett was firmly convinced that physicists must be engaged directly to let the people outside our labs know what the role of science is in the progress of our civilisation. In particular, according to Blackett and his friend Bertrand Russell, the Manhattan Project was the example of how the new frontiers of science and technology would have been implemented in the future. In this respect, the role of dedicated institutions is discussed, as a new bridge between traditional university teaching and the big projects for the future of science and technology.
Inspire and transform your team and your organization! Patrick Lencioni’s inspiring stories, practical models, and actionable steps for organizational health, teamwork, leadership, and employee engagement have transformed individuals, teams, and companies worldwide. His compelling fables with powerful yet deceptively simple messages are written for anyone who strives to become an exceptional leader. Year after year, Patrick Lencioni’s books continue to be a fixture on national bestseller lists including such notable publications as the New York Times and Wall Street Journal. At long last, his 9 extraordinary books are available together in one limited edition box set. The updated set includes: The Five Temptations of a CEO, Tenth Anniversary Edition The Five Dysfunctions of a Team Death by Meeting The Four Obsessions of an Extraordinary Executive The Truth About Employee Engagement Silos, Politics and Turf Wars Getting Naked The Three Big Questions for a Frantic Family The Advantage The Ideal Team Player Discover for yourself why Patrick Lencioni's business books have sold 4 million copies with translations in more than 25 languages. The classic design and meaningful message of this remarkable boxed set makes a welcome addition to any professional, student, or family library.
South Dakota was the first state in the nation's history to adopt the Initiative and Referendum, making it permissible for the people to initiate a constitutional amendment, on a statewide level in 1898. While it continues to be a controversial procedure, Patrick Garry discusses this in-depth while providing the only definitive reference resource on the South Dakota Constitution, including all significant court decisions interpreting each Section. The South Dakota Constitution features the rich history and development of constitutionalism in the state. It provides the complete text of the state's current constitution, with each section accompanied by commentary that explains the provision and traces its origins and its interpretation by the courts and by other governmental bodies. Offering in-depth, section-by-section analysis of the entire constitution, it shows the many significant changes within the state of South Dakota that have been made since the constitution's initial drafting. The book concludes with a bibliography, a table of cases cited in the volume, and a topical index making this volume a highly detailed historical companion for students, scholars, practitioners, and all readers interested in state constitutional issues and the history of South Dakota's statehood. The Oxford Commentaries on the State Constitutions of the United States is an important series that reflects a renewed international interest in constitutional history and provides expert insight into each of the 50 state constitutions. Each volume in this innovative series contains a historical overview of the state's constitutional development, a section-by-section analysis of its current constitution, and a comprehensive guide to further research. Under the expert editorship of Professor G. Alan Tarr, Director of the Center on State Constitutional Studies at Rutgers University, this series provides essential reference tools for understanding state constitutional law. Books in the series can be purchased individually or as part of a complete set, giving readers unmatched access to these important political documents.
Patrick Dallabetta's children's book is an adaptation of Edward Kennard's Hopi fable about the battle to save a Hopi Indian village from plunder. The original story, written in 1939, was adapted to include the adventures of Thomas Polywetewa, a young Hopi boy, and his field mouse best friend Tusan Homichi. How can Thomas and his pal Tusan work together to help his tribe survive the wrath of an enemy that could eliminate a major food source for his people of Second Mesa in Northern Arizona? The story explores aspects of the fascinating culture of the Hopi Indians. This wonderful children's book is available from most major book outlets and is the first of several stories that explore the adventures of the young Hopi boy Thomas as he grows up and learns about his own cultural heritage.
Patrick Dallabetta's children's book is an adaptation of Edward Kennard's Hopi fable about the battle to save a Hopi Indian village from plunder. The original story, written in 1939, was adapted to include the adventures of Thomas Polywetewa, a young Hopi boy, and his field mouse best friend Tusan Homichi. How can Thomas and his pal Tusan work together to help his tribe survive the wrath of an enemy that could eliminate a major food source for his people of Second Mesa in Northern Arizona? The story explores aspects of the fascinating culture of the Hopi Indians. This wonderful children's book is available from most major book outlets and is the first of several stories that explore the adventures of the young Hopi boy Thomas as he grows up and learns about his own cultural heritage.
In his latest book, Patrick Brantlinger probes the state of contemporary America. Brantlinger takes aim at neoliberal economists, the Tea Party movement, gun culture, immigration, waste value, surplus people, the war on terror, technological determinism, and globalization. An invigorating return to classic cultural studies with its concern for social justice and challenges to economic orthodoxy, States of Emergency is a delightful mix of journalism, satire, and theory that addresses many of the most pressing issues of our time.
"[Brantlinger's] writing is admirably lucid, his knowledge impressive and his thesis a welcome reminder of the class bias that so often accompanies denunciations of popular fiction." —Publishers Weekly "Brantlinger is adept at discussing both the fiction itself and the social environment in which that fiction was produced and disseminated. He brings to his study a thorough knowledge of traditional and contemporary scholarship, which results in an important scholarly book on Victorian fiction and its production." —Choice "Timely, scrupulously researched, thoroughly enlightening, and steadily readable. . . . A work of agenda-setting historical scholarship." —Garrett Stewart Fear of mass literacy stalks the pages of Patrick Brantlinger's latest book. Its central plot involves the many ways in which novels and novel reading were viewed—especially by novelists themselves—as both causes and symptoms of rotting minds and moral decay among nineteenth-century readers.
An Entrenched Legacy takes a fresh look at the role of the Supreme Court in our modern constitutional system. Although criticisms of judicial power today often attribute its rise to the activism of justices seeking to advance particular political ideologies, Patrick Garry argues instead that the Supreme Court’s power has grown mainly because of certain constitutional decisions during the New Deal era that initially seemed to portend a lessening of the Court’s power. When the Court retreated from enforcing separation of powers and federalism as the twin structural protections for individual liberty in the face of FDR’s New Deal agenda, it was inevitably drawn into an alternative approach, substantive due process, as a means for protecting individual rights. This has led to many controversial judicial rulings, particularly regarding the recognition and enforcement of privacy rights. It has also led to the mistaken belief that the judiciary serves as the only protection of liberty and that an inherent conflict exists between individual liberty and majoritarian rule. Moreover, because the Court has assumed sole responsibility for preserving liberty, the whole area of individual rights has become highly centralized. As Garry argues, individual rights have been placed exclusively under judicial jurisdiction not because of anything the Constitution commands, but because of the constitutional compromise of the New Deal.During the Rehnquist era, the Court tried to reinvigorate the constitutional doctrine of federalism by strengthening certain powers of the states. But, according to Garry, this effort only went halfway toward a true revival of federalism, since the Court continued to rely on judicially enforced individual rights for the protection of liberty. A more comprehensive reform would require a return to the earlier reliance on both federalism and separation of powers as structural devices for protecting liberty. Such reform, as Garry notes, would also help revitalize the role of legislatures in our democratic system.
A cooperative effort by a number of historians and political scientists, this essay collection focuses on the important connection between domestic affairs and foreign relations during the Cold War. The case studies treat phases of both the Soviet and American experiences and involve contributions by two Russian scholars, three Americans, a German, a Swede, and an Israeli.This collection is particularly timely and signficant because of the surprising way the Cold War ended, making clear that domestic developments can overthrow even the most potent foreign policies and undermine longstanding assumptions about the primacy of international factors. A provocative essay collection, this will be of interest to diplomatic historians and Soviet Affairs specialists, scholars, and students.
A cooperative effort by a number of historians and political scientists, this essay collection focuses on the important connection between domestic affairs and foreign relations during the Cold War. The case studies treat phases of both the Soviet and American experiences and involve contributions by two Russian scholars, three Americans, a German, a Swede, and an Israeli.This collection is particularly timely and signficant because of the surprising way the Cold War ended, making clear that domestic developments can overthrow even the most potent foreign policies and undermine longstanding assumptions about the primacy of international factors. A provocative essay collection, this will be of interest to diplomatic historians and Soviet Affairs specialists, scholars, and students.
Put simply, this is probably the first book in 40 years to comprehensively discuss conveyors, a topic that seems mundane until the need arises to move material from point A to point B without manual intervention. Conveyors: Application, Selection, and Integration gives industrial designers, engineers, and operations managers key information they must consider to determine which type of conveyor to purchase and how to optimally integrate it into their system to meet their transport needs. Tapping into his more than 20 years of experience in the materials handling industry, the author discusses requirements for specific products or materials and environmental factors, covering operation in extreme temperatures. Each chapter details a specific type of conveyor—including chain, belt, and gravity varieties—and highlights its primary features, such as load capacity and rate, and operation. The text also addresses costs and objectives of material handling, exploring rate calculations, controls systems, and other relevant aspects. It includes photographs of actual installations and a glossary of key terms.Learn from the Experience of a Conveyor ExpertUnless you have conveyor experience, you’ll need help deciding on the best mode of transportation for your product. This volume stands apart as an aid in this decision process because it does not take a myopic view of one specific type of conveyor. Rather than solely covering bulk material handling or screw conveyors, it analyzes all of the major varieties of conveyors. This book is not meant to be an engineering manual for designing conveyors, but rather a broader guide to integrating conveyors in a transportation system.
Absorbing, compelling, and utterly memorable, The Five Temptations of a CEO was like no other business book that came before. Highly sought-after management consultant Patrick Lencioni deftly told the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn't know why. Refreshingly original and compelling, this razor-sharp novelette plus self-assessment (written to be read in one sitting) serves as a timeless and potent reminder that success as a leader can come down to practicing a few simple behaviorsbehaviors that are painfully difficult for each of us to master. Any executive can learn how to recognize the mistakes that leaders can make and how to avoid them. The lessons of The Five Temptations are as relevant today as ever, and this special anniversary edition celebrates ten years of inspiration and enlightenment with a brand new introduction and testimonials from respected business leaders.
