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1000 tulosta hakusanalla Paul Baines

The Long 18th Century

The Long 18th Century

Paul Baines

Hodder Arnold
2004
nidottu
The books in the Contexts series provide broad-ranging and accessible information about the literary, historical and cultural background of the major periods and genres, Taking its instigation from the ways in which literary texts define their own area of reference within their historical moment, each volume also questions canonical readings of its period, and contains relevant extracts from contemporary documents to aid further discussion.
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The House of Forgery in Eighteenth-Century Britain

The House of Forgery in Eighteenth-Century Britain

Paul Baines

TAYLOR FRANCIS LTD
2020
sidottu
Published in 1999, this work offers a balanced interdisciplinary account of literary and criminal forgery as they were practised, constructed and theorized in the 18th century as a corollary of the new documents of the financial revolution: banknotes, bills of exchange and promissory notes. The book surveys the crime and its mythology, placing well-known cases such as that of Dr. William Dodd within the pattern of 400 prosecutions from the period 1715-1780. In parallel, accounts of some major instances of literary forgery are rooted in a more pervasive culture in which "forgery" was discovered in many developing areas of literary practice: scholarly editing, historiography and antiquarianism. One surprising aspect of this study is the extent to which literary figures were involved in matters of criminal as well as literary forgery. It is suggested that the two kinds of forgery have unexpected connections with each other through the economy of literature which, following the development of copyright, regarded the signature of authorship as the legal site of literary authenticity, and through the economic and legal culture of forgery prosecutions, in which bogus "writing" came to signify a whole range of problems of personal and literary character. The study is based on a very large body of diverse material, from major texts such as "The Dunciad" and "Lives of the English Poets" to hundreds of minor poems, controversial pamphlets, criminal biographies, newspapers, legal records and manuscripts.
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The House of Forgery in Eighteenth-Century Britain

The House of Forgery in Eighteenth-Century Britain

Paul Baines

TAYLOR FRANCIS LTD
2021
nidottu
Published in 1999, this work offers a balanced interdisciplinary account of literary and criminal forgery as they were practised, constructed and theorized in the 18th century as a corollary of the new documents of the financial revolution: banknotes, bills of exchange and promissory notes. The book surveys the crime and its mythology, placing well-known cases such as that of Dr. William Dodd within the pattern of 400 prosecutions from the period 1715-1780. In parallel, accounts of some major instances of literary forgery are rooted in a more pervasive culture in which "forgery" was discovered in many developing areas of literary practice: scholarly editing, historiography and antiquarianism. One surprising aspect of this study is the extent to which literary figures were involved in matters of criminal as well as literary forgery. It is suggested that the two kinds of forgery have unexpected connections with each other through the economy of literature which, following the development of copyright, regarded the signature of authorship as the legal site of literary authenticity, and through the economic and legal culture of forgery prosecutions, in which bogus "writing" came to signify a whole range of problems of personal and literary character. The study is based on a very large body of diverse material, from major texts such as "The Dunciad" and "Lives of the English Poets" to hundreds of minor poems, controversial pamphlets, criminal biographies, newspapers, legal records and manuscripts.
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Alexander Pope

Alexander Pope

Paul Baines

Routledge
2000
sidottu
So many questions surround the key figures in the English literary canon, but most books focus on one aspect of an author's life or work, or limit themselves to a single critical approach. Alexander Pope is a comprehensive, user-friendly guide which: * offers information on Pope's life, contexts and works * outline the major critical issues surrounding his works, from the time they were written to the present *explains the full range of different critical views and interpretations * offers guides to further reading in each area discussed.
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Alexander Pope

Alexander Pope

Paul Baines

Routledge
2000
nidottu
So many questions surround the key figures in the English literary canon, but most books focus on one aspect of an author's life or work, or limit themselves to a single critical approach. Alexander Pope is a comprehensive, user-friendly guide which: * offers information on Pope's life, contexts and works * outline the major critical issues surrounding his works, from the time they were written to the present *explains the full range of different critical views and interpretations * offers guides to further reading in each area discussed.
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Daniel Defoe - Robinson Crusoe/Moll Flanders

Daniel Defoe - Robinson Crusoe/Moll Flanders

Paul Baines

Red Globe Press
2007
sidottu
Defoe's Robinson Crusoe (1719) and Moll Flanders (1721) together defined a new way of writing fiction in the eighteenth century. Each was highly controversial in Defoe's time, and each has generated a very large amount of criticism since. This Guide examines the major trends and movements in critical interpretation of these two popular and widely-studied novels, from the earliest reception history to the present day. The thematic and chronological organization of material points out similarities and differences between the two books, and maps Defoe studies onto some of the obvious lines of development that criticism in general has taken over the last century in particular, including feminist, ideological and postcolonial perspectives. The volume also features a section on adaptations of the novels in film and other media.
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Daniel Defoe - Robinson Crusoe/Moll Flanders

Daniel Defoe - Robinson Crusoe/Moll Flanders

Paul Baines

Red Globe Press
2007
nidottu
Defoe's Robinson Crusoe (1719) and Moll Flanders (1721) together defined a new way of writing fiction in the eighteenth century. Each was highly controversial in Defoe's time, and each has generated a very large amount of criticism since. This Guide examines the major trends and movements in critical interpretation of these two popular and widely-studied novels, from the earliest reception history to the present day. The thematic and chronological organization of material points out similarities and differences between the two books, and maps Defoe studies onto some of the obvious lines of development that criticism in general has taken over the last century in particular, including feminist, ideological and postcolonial perspectives. The volume also features a section on adaptations of the novels in film and other media.
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Marketing

Marketing

Paul Baines; Sara Rosengren; Paolo Antonetti

Oxford University Press
2022
nidottu
How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society. Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further. An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts. Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Bank of case studies Practitioner insight videos Career insight videos Library of video links For students: Key concept videos Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book
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Marketing

Marketing

Paul Baines; Chris Fill; Sara Rosengren; Paolo Antonetti

Oxford University Press
2019
nidottu
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Åkestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Case insight videos Industry foresight videos Library of video links For students: Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book Case insight video transcripts
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Fundamentals of Marketing

Fundamentals of Marketing

Paul Baines; Sophie Whitehouse; Sara Rosengren; Paolo Antonetti

Oxford University Press
2021
nidottu
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future. In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome. Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. Digital formats and resources The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks - The book is accompanied by the following online resources: For everyone: Case insight videos Library of video links Worksheets For students: Employability guidance and marketing careers insights Author audio podcasts Multiple choice questions Flashcard glossaries Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the case insight videos
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Fundamentals of Marketing

Fundamentals of Marketing

Paul Baines; Sophie Whitehouse; Paolo Antonetti; Sara Rosengren

Oxford University Press
2025
nidottu
Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice. Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining the essential theories with a global range of practitioner insights. Covers the essential theories and latest trends to take students from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. An international range of chapter-opening case insights, enhanced by video interviews with marketing specialists from the featured companies, pose real-life marketing dilemmas and show students first-hand how marketing practitioners approach real-world problems. End-of-chapter review and discussion questions consolidate learning and facilitate critical appraisal of the key concepts examined in the chapter. Digital formats are enriched throughout by video interviews with marketing specialists, a variety of activities, multiple-choice questions, and flashcards; Links to seminal papers throughout the chapters enable students to take their learning further and introduces them to classic and contemporary influential contributions. New for this edition: The book's structure has been fully revised, moving from a four-part to a three-part structure to better reflects how marketing is used in practice. Extended coverage of sustainability. Cutting edge coverage of digital and social media marketing, now embedded throughout the text rather than being separated out into one chapter to provides a more practice-oriented overview of marketing. Four new Case Insights featuring a mix of established companies and successful start-ups including Jetpack Marketing (England), Homend (UK/Turkey), H&M Portfolio Brands (Sweden), and Gower Gin (Wales). Digital formats and resources The third edition is available for students and institutions to purchase in a variety of formats: the e-book and Business Trove offer a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support. For more information about e-books, please visit www.oxfordtextbooks.co.uk/ebooks Teaching resources for adopting lecturers include: PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the case insight videos
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Edmund Curll, Bookseller

Edmund Curll, Bookseller

Paul Baines; Pat Rogers

Oxford University Press
2007
sidottu
Edmund Curll was a notorious figure among the publishers of the early eighteenth century: for his boldness, his lack of scruple, his publication of work without author's consent, and his taste for erotic and scandalous publications. He was in legal trouble on several occasions for piracy and copyright infringement, unauthorised publication of the works of peers, and for seditious, blasphemous, and obscene publications. He stood in the pillory in 1728 for seditious libel. Above all, he was the constant target of the greatest poet and satirist of his age, Alexander Pope, whose work he pirated whenever he could and who responded with direct physical revenge (an emetic slipped into a drink) and persistent malign caricature. The war between Pope and Curll typifies some of the main cultural battles being waged between creativity and business. The story has normally been told from the poet's point of view, though more recently Curll has been celebrated as a kind of literary freedom-fighter; this book, the first full biography of Curll since Ralph Straus's The Unspeakable Curll (1927), seeks to give a balanced and thoroughly-researched account of Curll's career in publishing between 1706 and 1747, untangling the mistakes and misrepresentations that have accrued over the years and restoring a clear sense of perspective to Curll's dealings in the literary marketplace. It examines the full range of Curll's output, including his notable antiquarian series, and uses extensive archive material to detail Curll's legal and other troubles. For the first time, what is known about this strange, interesting, and awkward figure is authoritatively told.
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Introducing Marketing Research

Introducing Marketing Research

Paul Baines; Bal Chansarkar

John Wiley Sons Inc
2002
nidottu
Baines and Chansarkar have written an introductory text for marketing and marketing research students. In addition, the text will appeal to marketing research practitioners new to the industry and marketing managers who commission research projects in the course of their work. The unique feature of the book is its balance between qualitative and quantitative aspects of marketing research. It includes extended coverage of important topics including international marketing research, business to business marketing research, secondary data collection and internet marketing research. *The authors have adopted a practical focus including numerous recent examples of research projects from their own consultancy and work experience. *The book is split into three parts: research design and methods, statistical considerations and contexts in marketing research. *The chapters are structured with work assignments as well as content so that the book can be used to conduct a twelve-part course in marketing research. Supplementary slides on the book's website (see below) will provide further material for either educators or market research trainers. Forewords by Robert M. Worcester, Chairman, MORI and Visiting Professor at the London School of Economics and Dr David Smith, Chairman, Citigate DVL and Visiting Professor at the University of Hertfordshire Business School. "…an excellent introductory marketing text. The examples and practical focus employed throughout make it both accessible and informative for student and practitioner alike" Dr John White, Senior Lecturer in Marketing, University of Plymouth "Introducing Marketing Research is a text that clearly identifies the recursive and interdependent nature of the decision variables involved in the development of an effective research project. This alone distinguishes it from other marketing texts where the research process is presented as a set of linear, independent set of decisions which follow neatly one after the other to lead to a conclusion.It is also a text which will, by its project focus, serve as both a reference in a practitioner's professional library and as an introductory textbook for marketing undergraduates, postgraduates and other students in non-marketing courses who have an interest in the area."Joel Haire, Lecturer in Market Research, Swinburne University, Melbourne Supplementary materials for lecturers adopting Introducing Marketing Research can be found on the website.
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Public Relations

Public Relations

Paul Baines; John Egan; Frank Jefkins

Butterworth-Heinemann Ltd
2003
nidottu
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.
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Public Relations

Public Relations

Paul Baines; John Egan; Frank Jefkins

Routledge
2016
sidottu
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.
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The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789

The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789

Paul Baines; Julian Ferraro; Pat Rogers

Wiley-Blackwell (an imprint of John Wiley Sons Ltd)
2011
sidottu
The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing1660-1789 features coverage of the lives and works of almost 500 notable writers based in the British Isles from the return of the British monarchy in 1660 until the French Revolution of 1789. Broad coverage of writers and texts presents a new picture of 18th-century British authorshipTakes advantage of newly expanded eighteenth-century canon to include significantly more women writers and labouring-class writers than have traditionally been studiedDraws on the latest scholarship to more accurately reflect the literary achievements of the long eighteenth century
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Contemporary Strategic Marketing

Contemporary Strategic Marketing

Ross Brennan; Paul Baines; Paul Garneau

Red Globe Press
2007
nidottu
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
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Industrial Pollution

Industrial Pollution

Earl N Baines; Paul G Appleton

Nova Science Publishers Inc
2009
sidottu
Industrial pollution occurs when the waste from industries are directly dumped into surrounding water bodies and open lands which causes various types of pollution. The related economic and health costs and effects are constantly increasing and constantly being evaluated. This book presents recent research in the field.
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MAINSTREAM

MAINSTREAM

Kit de Waal; Paul McVeigh; Neil Bartlett; Philip Ridley; Elizabeth Baines; Juliet Jacques; Julia Bell; Neil McKenna

Inkandescent
2021
pokkari
This collection brings thirty authors in from the margins to occupy centre-page. Queer storytellers. Working class wordsmiths. Chroniclers of colour. Writers whose life experiences give unique perspectives on universal challenges, whose voices must be heard. And read. Emerging writers chosen from open-submission are placed alongside established authors— Aisha Phoenix, Alex Hopkins, Bidisha, Chris Simpson, DJ Connell, Elizabeth Baines, Gaylene Gould, Giselle Leeb, Golnoosh Nour, Hedy Hume, Iqbal Hussain, Jonathan Kemp, Julia Bell, Juliet Jacques, Justin David, Kathy Hoyle, Keith Jarrett, Kerry Hudson, Kit de Waal, Lisa Goldman, Lui Sit, Nathan Evans, Neil Bartlett, Neil Lawrence, Neil McKenna, Ollie Charles, Padrika Tarrant, Paul McVeigh, Philip Ridley, Polis Loizou.
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Stock Market Efficiency, Insider Dealing and Market Abuse

Stock Market Efficiency, Insider Dealing and Market Abuse

Paul Barnes

Ashgate Publishing Limited
2009
sidottu
The recent turbulence in the stock market has brought into question the way, and prices at which, shares are traded, and how the market effectively values companies. It has also raised public concern as to the way by which dealers and investors take advantage of changes in market prices. A number of high profile criminal prosecutions of insider dealing and market abuse and the frequent claims of other instances, combined with the changes in regulations resulting in a more aggressive and proactive stance by the various regulators, have brought the issue under the spotlight. This book discusses what makes stock market efficiency so important for the economy, looks at the theory and issues that underpin market abuse and why an offence often dismissed as a victimless crime is punished so severely. It explores the impact of perception and other factors that distort the market and outlines the extent of abuse. Regulators, lawyers, company officials, investigators, professional advisers and of course investors, both professional and otherwise will find this a helpful guide to the underlying elements of fraud and market manipulation.
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