The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject.
1000 tulosta hakusanalla Philip Kotler.
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
Philip Kotler · ISBN 9780814472958
Julkaistu 2005 Kieli englanti nidottu
"If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler dis...
Kotler on Marketing: How to Create, Win, and Dominate Markets
Philip Kotler · ISBN 9781476787909
Julkaistu 2014 Kieli englanti nidottu
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now K...
Strategicheskij menedzhment po Kotleru: Luchshie priemy i metody
Roland Berger; Nils Bikkhoff; Philip Kotler · ISBN 9785961476835
Julkaistu 2024 Kieli venäjä sidottu
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of...
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the ass...
Kellogg on Advertising and Media
Philip Kotler · ISBN 9780470119860
Julkaistu 2008 Kieli englanti sidottu
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of...
Marketing Insights from A to Z
Philip Kotler · ISBN 9780471268673
Julkaistu 2003 Kieli englanti sidottu
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, P...
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing...
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Desti...
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of...
DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-ch...
These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate th...
Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Phi...
Marketing 6.0. Buduschee za immersivnostju, slijaniem tsifrovogo i fizicheskogo mirov
Philip Kotler · ISBN 9785042004650
Julkaistu 2025 Kieli venäjä sidottu
"Marketing 6.0" - eto vykhod za ramki privychnykh kontseptsij. Filip Kotler, vsemirno izvestnyj guru marketinga, rasskazyvaet o metamarketinge - podlinnom slijanii tsifrovogo i...
Lateralnyj marketing: Tekhnologija poiska revoljutsionnykh idej (Alpina. Biznes, poket)
Philip Kotler · ISBN 9785961427424
Julkaistu 2019 Kieli venäjä nidottu
Marketing ot A do Ja. 80 kompetentsij, kotorye dolzhen znat kazhdyj menedzher
Philip Kotler · ISBN 9785961467451
Julkaistu 2006 Kieli venäjä sidottu
Orig.nazvanieMarketing Insights from A to Z: 80 Concepts Every Manager Needs to KnowTsitata "Trudno li nauchitsja marketingu? Khoroshaja novost: ego mozhno izuchit za odin den....
Desjat smertnykh grekhov marketinga
Philip Kotler · ISBN 9785961468854
Julkaistu 2020 Kieli venäjä sidottu
Tsitata "Ljudi mogut skryvat svoi chuvstva, priukrashivat ili prosto zabluzhdatsja". Filip Kotler O chem kniga O tipichnykh oshibkakh marketologov, kotorye mogut privesti kompan...
