Kirjahaku

And yet, of the many thousands who try, there are those who go on to become successful; some even graduate to setting up companies that hold their own against the toughest competition, becoming icons of achievement. In The High-performance Entrepreneur, Subroto Bagchi, co-founder and chief operating officer of MindTree Consulting, draws upon his own highly successful experience to offer guidance from the idea stage to the IPO level. This includes how to decide when one is ready to launch an enterprise, selecting a team, defining the values and objectives of the company and writing the business plan to choosing the right investors, managing adversity and building the brand. Additionally, in an especially illuminating chapter, Bagchi recounts the systems and values which have made Indian IT companies on a par with the best in the world. High-performance entrepreneurs create great wealth, for themselves as well as for others. They provide jobs, crucial for an expanding workforce such as India's, and drive innovation. In India as elsewhere, governments have become much more entrepreneur friendly than ever before and the rewards of being a successful entrepreneur are many. More than just a guide, this is a book that will tap the entrepreneurial energy within you. 'The tips offered in the book can make all of us, businessmen and employers, better at our jobs' - Business India '[A] wonderful book which will go a long way in guiding aspiring entrepreneurs' - Sahara Times 'A guiding light to budding entrepreneurs' - 'A must-read for all those who dream of building a great institution from scratch' Free Press Journal.

A unique book that talks about the world of business to teenagers. You are 16, going on 17. Steve Jobs was all of sixteen when he met Stephen Wozniak. What resulted was Apple. When Sergey Brin and Larry Page met at Stanford, they were in their early twenties. They were soon to start Google. Today's teenagers are our smartest generation yet. They are tomorrow's entrepreneurs, investors, managers, policy makers, watchdogs and of course, consumers. But do you know what the corporate and business world is all about? How do businesses touch everyone's lives? What really makes an entrepreneur tick? How does the engine of a company run? Who is a social entrepreneur? And why do we need the world of business is business good or bad for us? If you are curious, come join Subroto Bagchi and a group of smart teenagers on their exciting voyage of discovery, and in the process, get yourself a teen MBA!

The first work to seriously and successfully bridge twentieth century economics and philosophy. Subroto Roy draws these two disciplines together and examines the intellectual roots of economics.

The first work to seriously and successfully bridge twentieth century economics and philosophy. Subroto Roy draws these two disciplines together and examines the intellectual roots of economics.

"A daring covert action by the CIA to hijack a Boeing 777 passenger plane carrying Russian and Chinese computer scientists to London from Bangkok. These scientists were collaborating on a project to develop a highly sensitive software that could hack computer systems in the USA and bring all activities under their control. As part of the operation, the entire plane with all the passengers, including the scientists, were hijacked and transported to an isolated island in the Indian Ocean, which was serving as a strategic naval base of the USA. Here the scientists were separated from the other passengers and sent to a secret location in the USA in different military aircrafts. The scientists were interrogated and coerced into working for the USA. They were given all facilities needed to develop the program and implement it on the computer systems in Moscow. A startling story of how the program, which was prepared to paralyze the American computer network, was used, instead, to cause a breakdown of the power system in Moscow. Meanwhile, all international efforts to track the Boeing 777 plane proved futile and it was believed to have crashed in the ocean leaving no survivors. The American government also joined the search effort, officially and offered condolences for the "death" of the passengers."

Of all challenges that dog human security the world over terrorism is perhaps the most pernicious. Spreading its toxic tentacles worldwide, the cumulative effect on overall lives of teeming masses especially in India`s South Asian neighbourhood is telling. In this book, Lt. Gen. Subroto Mitra, offers an incisive account of not only the origins of terrorism in this significant world region but also traces the journey each of the SAARC nations have traversed facing this menace.He observes the faultlines in each country`s reaction to terror taking root and entrenching itself. More importantly he examines recent developments to underline the debilitating effect the issue has had on the political, economic, social and even regional levels. He also makes country-wise recommendations to counter terrorism from a holistic point of view. Here, Gen. Mitra is certain that regional cooperative mechanisms be strengthened and new avenues for joint action, forged.The Lurking Hydra: South Asia`s Terror Travail puts forth a convincing argument for India alongwith its smaller neighbours to chart a future course that identifies the factors that have aided terrorism to take root as well as a range of options to successfully overcome this vexing obstacle. This follows his critical analysis of the detrimental impact terror activities have had on the region so far. A highly decorated soldier-scholar Lt. Gen. Subroto Mitra, with vast practical knowledge of serving in worst terror-affected areas of India offers a unique perspective in this book. His flair for history and his deep faith in the prospect of cooperation at the regional level to deliver a fitting reply to the recurring problem are showcased here.Rather than offering a military or strategic approach to dealing with terror his treatment of the issue from a holistic angle definitely adds value to the terrorism-related discourse especially on a geographical region that remains one of the worst affected ones.

How do you give your brand a competitive edge in a 'me-too' situation? How do you differentiate your brand and give it a distinctive identity? How, in short, do you secure competitive advantage for your brand? Especially in a 'mine-too' situation. The author answers all these questions and more, by discussing the concepts and principles involved in developing sound positioning strategy. He brings into focus its practice and applications with cases and examples from the Indian market. A large number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, etc. have been analysed. The second edition has new chapters on positioning of services and celebrity endorsements. Also new cases and examples have been included. With this coverage, the book will help markets and advertisers create sound positioning strategies for their brands.

Harmonic Modeling of Voltage Source Converters using Basic Numerical Methods One of the first books to bridge the gap between frequency domain and time-domain methods of steady-state modeling of power electronic converters Harmonic Modeling of Voltage Source Converters using Basic Numerical Methods presents detailed coverage of steady-state modeling of power electronic devices (PEDs). This authoritative resource describes both large-signal and small-signal modeling of power converters and how some of the simple and commonly used numerical methods can be applied for harmonic analysis and modeling of power converter systems. The book covers a variety of power converters including DC-DC converters, diode bridge rectifiers (AC-DC), and voltage source converters (DC-AC). The authors provide in-depth guidance on modeling and simulating power converter systems. Detailed chapters contain relevant theory, practical examples, clear illustrations, sample Python and MATLAB codes, and validation enabling readers to build their own harmonic models for various PEDs and integrate them with existing power flow programs such as OpenDss. This book: Presents comprehensive large-signal and small-signal harmonic modeling of voltage source converters with various topologiesDescribes how to use accurate steady-state models of PEDs to predict how device harmonics will interact with the rest of the power systemExplains the definitions of harmonics, power quality indices, and steady-state analysis of power systemsCovers generalized steady-state modeling techniques, and accelerated methods for closed-loop converters Shows how the presented models can be combined with neural networks for power system parameter estimations Harmonic Modeling of Voltage Source Converters using Basic Numerical Methods is an indispensable reference and guide for researchers and graduate students involved in power quality and harmonic analysis, power engineers working in the field of harmonic power flow, developers of power simulation software, and academics and power industry professionals wanting to learn about harmonic modeling on power converters.

Studies have reported that interactions between cytokeratins (KRTs) and other proteins initiate signaling cascades that regulate cancer properties. In this study, we found that KRT family genes were differentially expressed in various cancers and the expression of KRT19 was specifically high in breast cancers and significantly correlated with their invasiveness. Moreover, the knockdown of KRT19 (shKRT19) led to increased cancer properties in breast cancer cells via an upregulated NOTCH signaling pathway due to a reduced expression of NUMB, an inhibitory protein of the NOTCH pathway. Additionally, we found that KRT19 interacts with β-cat/RAC1 complex and enhances the nuclear translocation of β-cat. Concordantly, shKRT19 suppressed the nuclear translocation of β-cat as well as β-cat-mediated NUMB expression. Furthermore, modulation of KRT19-mediated regulation of NUMB and NOTCH1 expression led to the repression of the cancer stem cell properties of cancer stem-like cells (CSLCs) which showed very low KRT19 and high NOTCH1 expression. In sum, our study suggests a novel function for KRT19 in breast cancer, which might bear potential clinical implications for cancer or CSLC treatment.

Our research study was the first sincere attempt to understand the factors affecting physician's prescribing behaviour among respiratory physicians in a branded generic market like India. Our research proved that the physician's professional factors, product-related factors, and personality traits influence the physician's prescribing decision. The model is unique and highly relevant to chronic segments and the market is dominated by branded generics. Our Research has shown that Product Promotional factors could not reach a statistically significant level indicating the Brand Champions from the marketing team to have a critical review on the implementation and effectiveness of Marketing Mix components. we propose the adoption of Medico Marketing initiatives, which will serve the purpose of all the stakeholders like Physicians towards better disease management & improvement in the QoL of patients. This in turn will help the pharmaceutical companies towards bridging the gap and working together for better disease management from physicians' point of view, which in turn increases the possibilities of the promoted drug/product /brand being prescribed by the physician to the patients.

Unsere Forschungsstudie war der erste ernsthafte Versuch, die Faktoren zu verstehen, die das Verschreibungsverhalten von rzten f r Atemwegserkrankungen in einem Markengenerikamarkt wie Indien beeinflussen. Unsere Forschung hat gezeigt, dass die beruflichen Faktoren des Arztes, produktbezogene Faktoren und Pers nlichkeitsmerkmale die Verschreibungsentscheidung des Arztes beeinflussen. Das Modell ist einzigartig und von hoher Relevanz f r chronische Krankheitsbilder, und der Markt wird von Markengenerika dominiert. Unsere Forschung hat gezeigt, dass die Faktoren der Produktwerbung kein statistisch signifikantes Niveau erreichen konnten, was darauf hindeutet, dass die Brand Champions aus dem Marketingteam die Implementierung und Effektivit t der Marketing-Mix-Komponenten kritisch berpr fen sollten. Wir schlagen die Einf hrung von Medico-Marketing-Initiativen vor, die allen Interessengruppen wie den rzten zu einem besseren Krankheitsmanagement und zur Verbesserung der Lebensqualit t der Patienten dienen. Dies wiederum wird den pharmazeutischen Unternehmen helfen, die Kluft zu berbr cken und gemeinsam f r ein besseres Krankheitsmanagement aus der Sicht der rzte zu arbeiten, was wiederum die Chancen erh ht, dass das beworbene Medikament/Produkt/Marke vom Arzt an die Patienten verschrieben wird.

Notre tude est la premi re tentative sinc re de comprendre les facteurs affectant le comportement de prescription des m decins respiratoires sur un march de produits g n riques de marque comme celui de l'Inde. Notre recherche a prouv que les facteurs professionnels du m decin, les facteurs li s au produit et les traits de personnalit influencent la d cision de prescription du m decin. Le mod le est unique et tr s pertinent pour les segments chroniques et le march est domin par les g n riques de marque. Notre recherche a montr que les facteurs de promotion des produits ne pouvaient pas atteindre un niveau statistiquement significatif, ce qui indique que les champions de la marque de l' quipe marketing doivent proc der un examen critique de la mise en oeuvre et de l'efficacit des composantes du marketing mix. Nous proposons l'adoption d'initiatives m dico-marketing, qui serviront les objectifs de toutes les parties prenantes, comme les m decins, en vue d'une meilleure gestion des maladies et d'une am lioration de la qualit de vie des patients. Cela aidera les entreprises pharmaceutiques combler le foss et travailler ensemble pour une meilleure gestion des maladies du point de vue des m decins, ce qui augmentera les possibilit s que le m dicament/produit/marque promu soit prescrit par le m decin aux patients.

Il nostro studio stato il primo tentativo sincero di comprendere i fattori che influenzano il comportamento prescrittivo dei medici respiratori in un mercato di farmaci generici di marca come quello indiano. La nostra ricerca ha dimostrato che i fattori professionali del medico, i fattori legati al prodotto e i tratti della personalit influenzano la decisione di prescrizione del medico. Il modello unico e altamente rilevante per i segmenti cronici e il mercato dominato dai generici di marca. La nostra ricerca ha dimostrato che i fattori promozionali del prodotto non hanno raggiunto un livello statisticamente significativo, indicando ai Brand Champions del team di marketing una revisione critica dell'implementazione e dell'efficacia dei componenti del Marketing Mix. Proponiamo l'adozione di iniziative di Medico Marketing, che serviranno a tutti gli stakeholder, come i medici, per una migliore gestione della malattia e un miglioramento della qualit della vita dei pazienti. Questo a sua volta aiuter le aziende farmaceutiche a colmare il divario e a collaborare per una migliore gestione della malattia dal punto di vista dei medici, aumentando cos le possibilit che il farmaco/prodotto/marchio promosso venga prescritto dal medico ai pazienti.