Commercialisation and Innovation Strategy in Small Firms
Tim Mazzarol; Sophie Reboud; Delwyn Clark; Monique Moore; Peter Malone; Geoffrey N. Soutar · ISBN 9789811926501
Julkaistu 2022 Kieli englanti sidottu
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered qui...