Beyond Spin

Kirjan Beyond Spin (1999) on kirjoittanut Markos Kounalakis. Kirjan kieli on englanti, ja sen on kustantanut Jossey-Bass Inc.,U.S.. Kirja on laajuudeltaan 288 sivua ja se on nidottu.

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J. P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.