Customer Engagement: Learn How to Create Your Business Story and Find Your Target Audience

Kirjan Customer Engagement: Learn How to Create Your Business Story and Find Your Target Audience (2019) on kirjoittanut Zachary Lukasiewicz. Kirjan kieli on englanti, ja sen on kustantanut Independently Published. Kirja on laajuudeltaan 40 sivua ja se on nidottu.

We'll Cover: First Build an Audience, Then Make Products-Why should I work on building an audience before making my product? -How do I use content marketing to build an audience? -How do I use my audience to figure out which products to sell? Move Past Failure with Effective Storytelling-Why is it important that my brand acknowledges its failures? -How should I tell the story of a failure? -How can I show that I've moved past a failure? Get Customers Interested by Telling a Great Story-How can I use my own experiences to help my business? -What's the personal approach to storytelling? -What's the higher purpose approach? How a Punchline Can Send a Strong Message-How can I use humor to connect with my audience? -What techniques can help me add humor to my marketing? -How do I make sure I'm using humor in the right context? Find a Target Audience That's Not Generic-Why should I avoid generic descriptions of my target audience? -What's a good way to define my target audience? -How does this help me stand out from my competitors