From Corporate Security to Commercial Force

Kirjan From Corporate Security to Commercial Force (2017) on kirjoittanut Marko Cabric. Kirjan kieli on englanti, ja sen on kustantanut Butterworth-Heinemann Inc. Kirja on laajuudeltaan 240 sivua ja se on nidottu.

From Corporate Security to Commercial Force: A Business Leader’s Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes. Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits.