MS-611 Rural Marketing

Kirjan MS-611 Rural Marketing (2020) on kirjoittanut Gullybaba Com Panel. Kirjan kieli on englanti, ja sen on kustantanut Gullybaba Publishing House Pvt Ltd. Kirja on laajuudeltaan 178 sivua ja se on pokkari.

MS-611 Rural Marketing Block 1 - Rural Markets-An Overview Unit 1 - Rural Markets in India Unit 2 - Understanding Rural Environment Block 2 - Understanding the Rural Consumer Unit 1 - Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour Unit 2 - Trends in Consumer Behaviour Unit 3 - Rural Marketing Research Block 3 - Product and Pricing Decisions for the Rural Markets Unit 1 - Product Development, Adoption Process and Modification Decisions Unit 2 - Pricing Decisions Block 4 - Managing the Promotion Unit 1 - Understanding Rural Media and Current Opportunities Unit 2 - Message Design and Development for Rural Markets Unit 3 - Rural Sales Promotion Effort Block 5 - Accessing Rural Markets Unit 1 - Physical Infrastructure and Dynamics of Distribution Unit 2 - Participants in the Rural Distribution Process Unit 3 - Physical Distribution Process Block 6 - Understanding Rural Merketing Process-Case Studies Unit 1 - Rural Communication: A Case Study of Philips Consumer Electronics Unit 2 - Mass Media and Social Advertising Unit 3 - Rural Distribution for the FMCG Sector - A Case Study of HLL Unit 4 - Rural Buying Behaviour: A Case Study of Consumer In Jammu Total-4, Solved-0, Unsolved-4 June (2020-2021) December (2019-2020)