Sport Public Relations

<p><b>Navigate the evolving world of sport public relations. <p>Now in its fourth edition, <i>Sport Public Relations provides students, educators, and professionals with the <b>foundational knowledge… Lue lisää <p><b>Navigate the evolving world of sport public relations. <p>Now in its fourth edition, <i>Sport Public Relations provides students, educators, and professionals with the <b>foundational knowledge and <b>modern strategies needed to navigate the evolving world of public relations (PR) in sport. <p>The textbook presents <b>essential topics such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder management. It blends theoretical frameworks with practical applications, offering readers a well-rounded understanding of how PR functions within sport organizations. Each chapter is enriched with <b>real-world case studies, <b>updated statistics, and <b>contemporary examples that reflect current industry practices and challenges. <p>Featuring an all-new full-color presentation, the fourth edition includes updated content:<ul><li>Sidebars addressing artificial intelligence (AI), ethical issues in PR, and the challenges of communicating in a high-speed digital world<li>Focused discussion on name, image, and likeness (NIL) issues and athlete branding<li>New social media usage statistics, information about new trends in short-form content, and a case study on Gymshark's influencer marketing strategy<li>Reinforced crisis communication planning with updated examples and strategies for evaluating response effectiveness, complemented by a new student activity addressing a crisis communication scenario<li>Information on digital engagement strategies beyond social media, with updated Internet usage data, discussions of cybersecurity, and an exploration of the impact of legal sports betting on website engagement<li>A semester-long project in which students will complete a series of assignments that culminate in the creation of a sport PR campaign plan<p>With a wealth of updated content and a continued focus on real-world applications, this text will give students the skills needed to succeed in today's complex <b>media and <b>stakeholder environment. Emphasis on current technologies ensures readers are not only learning foundational PR principles but also gaining insight into <b>how to apply them in modern, high-stakes scenarios. By addressing both external and internal communication strategies, the book prepares future professionals to build strong brands, manage crises, engage communities, and lead with purpose in a digitally driven and socially conscious industry. <p>Related online learning activities delivered through HK<i>Propel include key term flash cards, a semester-long sport PR campaign project, and a crisis communication scenario activity. <b>Pedagogical aids such as chapter objectives, key terms, sidebars, case studies, end-of-chapter summaries, recommended learning activities, and callouts directing students to the online activities are included throughout the text. <p>With <i>Sport Public Relations, Fourth Edition, students will learn to think strategically about public relations in the sport context and <b>develop consistent communication and <b>stronger relationships between sport organizations and their key publics. <p>Note: A code for accessing HK<i>Propel is included with all print books.