The Internationalization of the Firm

Kirjan The Internationalization of the Firm (1998) on kirjoittanut Peter J. Buckley. Kirjan kieli on englanti, ja sen on kustantanut Cengage Learning EMEA. Kirja on laajuudeltaan 422 sivua ja se on pokkari.

The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.