The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

Kirjan The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales (2013) on kirjoittanut Paul Marsden. Kirjan kieli on englanti, ja sen on kustantanut McGraw-Hill Professional. Kirja on laajuudeltaan 208 sivua ja se on nidottu.

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. " -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys". The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence