A.V. Seaton

First published in 2002. This book explores the inter-relationship between two discrete and contrasting phenomena: the inglorious history of slavery and modern-day heritage tourism. Recommended reading for those with an interest in the heritage tourism debate and the appropriation of the past as a tourism attraction.

First published in 2002. This book explores the inter-relationship between two discrete and contrasting phenomena: the inglorious history of slavery and modern-day heritage tourism. Recommended reading for those with an interest in the heritage tourism debate and the appropriation of the past as a tourism attraction.

This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.