Alan Bonham

Simple strategies for measuring a company's financial health Understand the bottom line and make sound financial decisions Whether you're a manager seeking to prepare a financial report, or an investor hoping to analyse one, unless you're financially savvy the figures and footnotes involved can be intimidating and tedious.

Understanding Accounts is the fast-track route to interpreting and using financial reports. It covers the key areas of accounts, from understanding a company's strategy and financial statements to making valid comparisons between organisations. It gives examples and lessons from some of the world's most successful businesses, including Nokia and Sony Ericsson, and ideas from the smartest thinkers, including Professor Sir David Tweddie, Warren Buffet, Jim Slater and Terry Smith. It includes a glossary of the key concepts and a comprehensive resources guide. Understanding Accounts lays bare the essential techniques you need to interpret financial data and measure company performance...fast.