Aletha C. Huston

Big World, Small Screen assesses the influence of television on the lives of the most vulnerable and powerless in American society: children, ethnic and sexual minorities, and women. Many in these groups are addicted to television, although they are not the principal audiences sought by commercial TV distributors because they are not the most lucrative markets for advertisers. This important book illustrates the power of television in stereotyping the elderly, ethnic groups, gays and lesbians, and the institutionalized and, thus, in contributing to the self-image of many viewers. They go on to consider how television affects social interaction, intellectual functioning, emotional development, and attitudes (toward family life, sexuality, and mental and physical health, for example). They illustrate the medium's potential to teach and inform, to communicate across nations and cultures—and to induce violence, callousness, and amorality. Parents will be especially interested in what they say about television viewing and children. Finally, they offer suggestions for research and public policy with the aim of producing programming that will enrich the lives of citizens all across the spectrum.Nine psychologists, members of the Task Force on Television and Society appointed by the American Psychological Association, have collaborated on Big World, Small Screen.

The medium of television, although a daily part of most modern lives, remains mysterious in the manner it may influence its audience. At the center of this mysery lies the debate of content vs. medium without regard to its content. This monograph presents new research in this debate by following up on a report of 570 adolescents studied as preschoolers and the long-term relationships between preschool television viewing and adolescent achievement, behavior, and attitudes. The results of the report provide stron support for content-based hypotheses then for theories emphasizing television as a medium. In an interesting twist, the results of the report trace a cognitive difference in the patterns of boys and girls and the way television influences them.