Alex L. Goldfayn

In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars-easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small-from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.

Get digital prints that look better than film, create amazing photo and video DVDs, and even learn to use your camera phone to its maximum potential with this non-technical, easy-to-understand guideImagine displaying your photos on your television in big-screen glory, set to your favorite music. Imagine digitizing your old home movies, editing out unwanted parts, and sharing them on DVDs. And imagine sharing photos and movies of your child's first steps moments after they happen -- online, over the cell phone, or even on an electronic picture frame half a world away.With today's technology, all that is possible -- and more Going Digital will arm you with the tools and techniques you need to share your digital memories with friends and family -- online and offline, on the computer, and in the living room. Written in down-to-earth language for people with all levels of technological knowledge, it's a user-friendly guide that will change your life -- and your family's.