ALEXANDER OSTERWALDER

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Business Model Generation är en praktisk, inspirerande handbok för alla som vill förbättra en affärsmodell – eller utforma en ny.Förändra ditt sätt att tänka kring affärsmodeller I Business Model Generation får du lära dig effektiva och praktiska innovationstekniker som används av framgångsrika företag världen över. Du får lära dig hur man på ett systematiskt sätt förstår, utformar och implementerar en ny affärsmodell – eller analyserar och moderniserar en gammal.470 Affärsstrategier har medverkat Business Model Generation gör precis vad den säger. Boken har skrivits gemensamt av 470 praktiker från 45 länder och har finansierats och producerats utan stöd från den traditionella förlagsbranschen. Den har en starkt integrerad, visuell och platt design, vilket gör att man kan tillämpa den direkt i det dagliga arbetet.Utformad för nytänkare Business Model Generation har skrivits för människor som är beredda att överge föråldrade sätt att tänka och i stället tillägna sig nya, innovativa modeller för värde-skapande: chefer, konsulter, entreprenörer – och ledare i alla organisationer.

Det er svært at lave en forretningsmodel, fordi der er så mange ting at tage hensyn til, og fordi de fleste er usikre på, om de kan. Med denne bog får læseren en meget enkel og let tilgængelig skabelon til at lave en forretningsmodel. Det er en håndbog for nytænkere, banebrydere og rebeller med ambitioner om at trodse forældede forretningsmodeller og designe morgendagens virksomheder. Det er en bog for forretningsmodel-generationen. Bogen er en af de mest omtalte business-bøger inden for de seneste år. Fordi bogen er super brugbar for både store og små virksomheder og også enmandsvirksomheder, og derfor er den faktisk allerede blevet populær i Danmark. Hvordan laver man så en forretningsmodel? Jo, man udfylder et ”strategilærred”, som er en skabelon, med de ting, man skal bruge, og så er man i gang, let og elegant, uanset hvilken forretning man ønsker at lave, eller hvad man arbejder med.

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"