Anders Gustafsson

Parodontala infektioner brukar betraktas som världens vanligaste infektioner och drabbar främst den vuxna befolkningen. I boken beskrivs sjukdomarnas uppkomst, utveckling, förekomst, profylax och behandling. Boken Parodontit tar även upp sambandet mellan sjukdomar i munnen och allmän hälsa. Evidensbaserad parodontologi och nya nationella riktlinjer för behandling av parodontit och vävnadsreaktioner vid tandimplantat presenteras.I denna nya upplaga har texten uppdaterats och utökats. Aktuella forskningsrön inom etiologi, epidemiologi och mikrobiologi presenteras och avsnitten om vävnadsreaktioner vid implantat – periimplantär mukosit och periimplantit – har omarbetats utifrån senast tillgängliga vetenskapligt baserade kunskap.Boken Parodontit vänder sig både till studerande inom tandvårdsutbildningarna och till redan yrkesverksamma som vill aktualisera sina kunskaper inom parodontologi.

All the world’s most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees.The questions posed in the book are:(1) How is it growing?(2)What are these new service innovations?(3)What are the drivers?(4)How can organizations work with service innovations in a structured way?The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.Despite the heightened focus on service in society, most models and theories of innovation are based on that the norm is a physical good. We believe that the norm is actually experiential and service based. This book addresses this mismatch of theory and practice for the benefit of those who are seeking to understand, teach, and practice service innovation.

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.

Tjänster är det som just nu skapar tillväxt i Sveriges ekonomi: men vad är det egentligen som växer och hur kommer det sig att företag som Spotify, Ikea eller King (Candy crush) på kort tid kan bli stora och högt värderade? Vad är det som gör att våra svenska industriföretag som Ericsson, Tetra Pak eller SKF är så intresserade av tjänster? Eller vad är det som får EU att satsa 80 miljarder euro på tjänsteinnovation? Det handlar om en tro och förhoppning om framtiden och att det är tjänsteinnovation som kommer att generera välstånd för framtida generationer.Denna bok beskriver vad en tjänsteinnovation är och hur man ska arbeta med det. Tjänsteinnovation utgår från det värde som samskapas med kunden eller användaren. Resultatet kan kategoriseras till ett antal olika innovationstyper:• Processinnovation• Affärsmodellsinnovation• Varumärkesinnovation• Social innovation• Upplevelseinnovation• Beteendeinnovation.

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how to break down the organizational barriers that defy great customer service and instead tie together their customer value chain to create a cohesive customer measurement and management system. So, if like most companies, yours has only a fleeting understanding of its relationship with its customers, this book offers the organizational know-how to make and keep them happy.