Andrew Lock

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs.

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs.

Build professional-grade full-stack web applications using C# and ASP.NET Core. ASP.NET Core in Action, 3rd edition by Microsoft MVP Andrew Lock, is a fully updated edition, ideal for intermediate C# developers, and teaches you how to use your C# and .NET skills to build amazing cross-platform web applications. This revised bestseller reveals the latest .NET patterns, including minimal APIs and minimal hosting. Even if you have never worked with ASP.NET, you will soon start creating productive cross-platform web apps. Features include: Build minimal APIs for serving JSON to client-side applicationsCreate dynamic, server-side rendered applications using Razor PagesUser authentication and authorisationStore data using Entity Framework CoreUnit and integration tests for ASP.NET Core applicationsWrite custom middleware and components About the technology Developers love ASP.NET Core for its libraries and pre-built components that maximize productivity. This awesome web framework empowers you to build web applications using HTTP APIs, server-side rendered HTML, and long-running server processes - all by using the same familiar structure and components. Version 7.0 takes full advantage of new C# features, easy-to-build minimal APIs, and big performance upgrades.

Fully updated to ASP.NET 5.0, ASP.NET Core in Action, Second Edition is a hands-on primer to building cross-platform web applications with your C# and .NET skills. Even if you’ve never worked with ASP.NET you’ll start creating productive cross-platform web apps fast. And don’t worry about late-breaking changes to ASP.NET Core. With this Manning Early Access Program edition you’ll get updates right up until it ships to the printer, so you’re always working with the latest version of the technology. about the technologyASP.NET Core is a highly flexible, high performance cross platform web framework that’s entirely free and open source. ASP.NET Core developers enjoy choice without compromise, benefiting from both a mature, well-supported stack and the freedom to develop and deploy from and onto any cloud or on-prem platform. Now in version 5.0, the latest version of ASP.NET Core includes powerful new additions for building server-side apps and background services. about the book ASP.NET Core in Action, Second Edition opens up the world of cross-platform web development with ASP.NET Core. You’ll start with a crash course in .NET Core, immediately cutting the cord between ASP.NET and Windows. Then, you’ll begin to build amazing web applications step by step, systematically adding essential features like logins, configuration, dependency injection, and custom components. Along the way, you’ll mix in important process steps like testing, multiplatform deployment, and security. Fully updated to version 5.0, this new edition fully covers new features such as server-side apps with Razor Pages, and the new ASP.NET Core hosting paradigm. what's inside Covers ASP.NET Core 5.0Dynamic page generation with the Razor templating engineServer-side apps with Razor PagesAuthentication and authorizationUnit tests and integration tests for ASP.NET Core appsCreate a Web API for serving JSON to client-side applicationsDeveloping ASP.NET Core apps for non-Windows servers about the readerReaders need intermediate experience with C# or a similar language. about the author Andrew Lock is a Microsoft MVP who has been working with ASP.NET Core since before the first release. He has a PhD in digital image processing, and has been developing professionally using .NET for the last 10 years.

Description ASP.NET Core is a re-imagining of the .NET Framework that frees developers from Visual Studio and Windows. ASP.NET Core in Action is for C# developers without any web development experience who want to get started and productive using ASP.NET Core to build web applications. Key features · Hands-on lessons · Step-by-step guide · Real-world examples Audience Readers should have experience with C#. No web development experience needed. About the technology ASP.NET Core was motivated by the desire to create a web framework with four main goals: 1. To be run and developed cross-platform 2. To have a modular architecture for easier maintenance 3. To be developed completely as open-source software. 4. To be applicable to current trends in web development, such as client-side applications and deploying to cloud environments.

A thrilling memoir of the spectacular high-altitude mountaineering achievements of Andrew Lock: the only Australian to have summited all fourteen 8000-metre peaks in the world, including Mount Everest—twice. Here Andrew Lock gives us a gripping account of his death-defying ascents and explains his passion for climbing in small teams, or solo, without Sherpas or bottled oxygen. Andrew's story is one of extraordinary passion, self-motivation, perseverance and resilience, as he leads us through his sixteen-year odyssey to achieve the Grand Slam of Himalayan mountaineering. We are taken through the victories, the near-misses and the great tragedies. The intense human drama of the expeditions infuses the book—sometimes funny, sometimes fierce and always fascinating stories about survival, climbing rivalries and mountaineering politics. The remote and stunning landscapes and cultures that Andrew encounters on his journeys add rich texture to his tale, culminating in his 2014 trip to Everest, where he was witness to the deadliest avalanche in the peak's history.Ultimately, we learn ""why does he do it""? Why does anyone take on such a challenge, knowing how easily they might be killed? Andrew's story is both candid and inspiring.

Named one of the ?Five Adventure Books You Need to Read This Summer” by Backpacker MagazineFor readers of Into Thin Air, riveting high-altitude drama and the passion and drive that inspire outsized mountaineering achievements.Master of Thin Air opens with a fall that the author very nearly could not stop down an almost vertical rock ramp leading to a three-thousand-foot drop. The qualities that saved him then on K2?in addition to his mountaineering know-how and sheer good luck?drove his sixteen-year journey to summit all of the world's eight-thousanders, the fourteen peaks that exceed 8,000 meters (26,000-plus feet) and take climbers into the death zone. Incredibly, he accomplished that feat without the aid of bottled oxygen for every mountain but one. By preference, he climbed solo or in small teams, without Sherpas. During twenty-three expeditions, he spent a total of three years clinging to the sides of dangerous mountains. He lost more than twenty climbing friends and, in April 2014, witnessed Everest's deadliest avalanche.His book is a riveting, often thrilling account of what it takes to challenge the Earth's highest peaks and survive. It tells of death-defying ascents and even riskier descents, the gut-dropping consequences of the smallest mistakes or even just bad luck, the camaraderie and human drama of expeditions, the exhilaration of altitude. It is also the inspiring story of what motivates a person to achieve an extraordinary dream, a story of passion, resourcefulness, self-motivation, and hope?even in the most dire moments.Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports?books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

Get "Out Front" - and Stand Out From Your Business Rivals In today's crowded marketplace, it's harder than ever to be a business leader. And it's easier than ever to find yourself falling behind the competition. That's why it's more important than ever to position yourself "Out Front" from the pack. Branding experts JW Dicks, Esq. and Nick Nanton, Esq. have joined together with maverick marketer Andrew Lock, the man behind the number one WebTV show for entrepreneurs, "Help My Business Sucks ", to create this collection of awesome and innovative tactics to help you boost your profile and your bottom line. Inside, you'll discover exclusive breakthrough action plans, many revealed here for the first time, from the country's foremost business experts and thought leaders. You'll learn how to market and sell in revolutionary new ways that will deliver equally revolutionary results. Most importantly, you'll find out how to put yourself "Out Front" - and make sure you stay there

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governance and ethics* post-modernism* marketing * political communication and spin doctoring* rhetoric and dichotomy of Machiavelli.It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.