Andy Bull

Multimedia Journalism: A Practical Guide, Second edition builds on the first edition’s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism.The second edition features new chapters including: getting started with social medialive reportingbuilding proficiency with Wordpressbuilding apps for smartphones and tabletsbuilding a personal brand and developing a specialismlong-form video journalism, audio and video news bulletins and magazine programmes.The new edition also includes an extensive range of new and updated materials essential for all aspects multimedia journalism today. New areas explored include editing video and slideshows for mobile and tablet devices, the advanced use of mobile devices for reporting, location-specific content creation and delivery, the use of video and audio slideshows, and live blogging. Other updates include more material on photojournalism as a storytelling technique, using and transferring digital images and sound, the use of Google Analytics, and practical guides to storytelling through infographics, timelines, interactive graphics and maps.The book fully engages with multimedia journalism in relation to range of social media and web publishing platforms, including Wordpress, Blogger, Tumblr, Twitter, Facebook, Google+, YouTube, Instagram, Pinterest, SoundCloud, AudioBoom and iTunes.The book is also be supported by fully updated online masterclasses at www.multimedia-journalism.co.uk.

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.Areas covered include:• Establishing the audience your brand wants to engage with• Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals• Measuring the results of your brand journalism strategyThe book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.Areas covered include:• Establishing the audience your brand wants to engage with• Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals• Measuring the results of your brand journalism strategyThe book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

The National Council for the Training of Journalists (NCTJ) Guide to Careers in Journalism is the essential resource to securing a job as a journalist on a newspaper or magazine, on radio and television, or online. The book contains: full details of over 60 highly-respected, NCTJ-accredited courses which give you exactly the qualifications you needcomprehensive outlines of what it will be like as a trainee journalist on newspapers, magazines, TV, radio or a websiteday-in-the-life accounts from a wide range of young journalistsadvice, quotes, comments and warnings from over 100 working journalistsa comprehensive listing of potential sources of work experience, traineeships, and jobs.

The National Council for the Training of Journalists (NCTJ) Guide to Careers in Journalism is the essential resource to securing a job as a journalist on a newspaper or magazine, on radio and television, or online. The book contains: full details of over 60 highly-respected, NCTJ-accredited courses which give you exactly the qualifications you needcomprehensive outlines of what it will be like as a trainee journalist on newspapers, magazines, TV, radio or a websiteday-in-the-life accounts from a wide range of young journalistsadvice, quotes, comments and warnings from over 100 working journalistsa comprehensive listing of potential sources of work experience, traineeships, and jobs.