Angela Wilkinson

El tradicional enfoque de la estrategia asume un entorno predecible y estable. Sin embargo, hoy en d a el mundo est caracterizado por factores de turbulencia, incertidumbre, innovaci n y ambig edad que provocan cambios disruptivos. Estos requieren de un replanteamiento estrat gico y nuevos enfoques que deben ser dise ados y testados.El objetivo de este libro es convertirse en una gu a principal que muestra c mo la planificaci n con escenarios da soporte a la estrategia de las compa as y a las pol ticas p blicas. Escrito por dos expertos en la materia, el libro presenta la Metodolog a de Planificaci n con Escenarios de Oxford (OSPA en ingl s, para el Oxford Scenario Planning Approach). Se trata de un m todo pr ctico y acad micamente riguroso, ya que las elecciones metodol gicas y los aspectos te ricos aplicados a la pr ctica hacen referencia a la bibliograf a relevante y estos est n fundamentados en seis casos de estudio en los que los autores han estado involucrados.El libro realiza varias contribuciones a la tem tica. Por un lado, demuestra c mo el aprendizaje de planificaci n de escenarios est soportado por el replanteamiento y re-percepci n; como un proceso iterativo de elaboraci n de escenarios puede estar encajado en las estrategias de las compa as, gobiernos, o grupos de inter s; y c mo ayuda a estos a prosperar en el mundo de hoy en d a.El libro est escrito en un estilo comprensible y es tanto un texto til introductorio a la materia de escenarios como tambi n una gu a til para acad micos y practicantes m s experimentados.

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world. The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world. The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.

Scenario planning|Strategic planning|Management