Armen Keteyian

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro. Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including: Vaccaro's pivotal role in the never-before-told story of the courting and signing of Michael Jordan How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown The high stakes drama behind the O'Bannon lawsuit that changed the entire landscape in college sports Filled with in-depth stories illuminating some of Sonny's most treasured career memories, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.

“An explosive tell-all book.”—Sports Illustrated“This is a must-read masterpiece.”—Paul Finebaum, ESPN college football analyst and New York Times bestselling authorTwo of the nation’s most respected sports journalists team up for a vital, hard-hitting investigation into the tumultuous state of big-time college football.We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule.The Price is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football. Six time New York Times bestselling author Armen Keteyian and award-winning national college football reporter John Talty conducted more than two hundred wide-ranging interviews with head coaches, athletic directors, conference commissioners, administrators, politicians, power brokers, agents and media executives from one corner of the sport to the other. They reveal never-before-reported details on major players such as Nick Saban, Jim Harbaugh, Kirby Smart, Jimbo Fisher, and Lane Kiffin. Keteyian and Talty’s reporting also lays bare the machinations that destroyed the historic conference that was the Pac-12, purely in the name of greed.As the sport’s premier coaches race for the exits, Keteyian and Talty reveal deep, dark truths about a beloved game under siege—and the financial, physical, emotional and psychological toll taken on everyone whose dreams and fortunes often depend on the final score on a Saturday afternoon.

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro.Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including: Vaccaro's pivotal role in the never-before-told story of the courting and signing of Michael JordanHow Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionageHis close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of GeorgetownThe high stakes drama behind the O'Bannon lawsuit that changed the entire landscape in college sportsFilled with in-depth stories and sixteen pages of photos illuminating some of Sonny's most treasured career memories, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro.Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including: Vaccaro's pivotal role in the never-before-told story of the courting and signing of Michael JordanHow Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionageHis close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of GeorgetownThe high stakes drama behind the O'Bannon lawsuit that changed the entire landscape in college sportsFilled with in-depth stories and sixteen pages of photos illuminating some of Sonny's most treasured career memories, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.

"An explosive tell-all book."--Sports Illustrated"This is a must-read masterpiece."--Paul Finebaum, ESPN college football analyst and New York Times bestselling authorTwo of the nation's most respected sports journalists team up for a vital, hard-hitting investigation into the tumultuous state of big-time college football.We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule.The Price is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football. Six time New York Times bestselling author Armen Keteyian and award-winning national college football reporter John Talty conducted more than two hundred wide-ranging interviews with head coaches, athletic directors, conference commissioners, administrators, politicians, power brokers, agents and media executives from one corner of the sport to the other. They reveal never-before-reported details on major players such as Nick Saban, Jim Harbaugh, Kirby Smart, Jimbo Fisher, and Lane Kiffin. Keteyian and Talty's reporting also lays bare the machinations that destroyed the historic conference that was the Pac-12, purely in the name of greed.As the sport's premier coaches race for the exits, Keteyian and Talty reveal deep, dark truths about a beloved game under siege--and the financial, physical, emotional and psychological toll taken on everyone whose dreams and fortunes often depend on the final score on a Saturday afternoon.

The most comprehensive biography of global sporting icon Tiger Woods.

The #1 New York Times bestseller based on years of reporting and interviews with more than 250 people from every corner of Tiger Woods's life--this "comprehensive, propulsive...and unsparing" (The New Yorker) biography is "an ambit

A Shelf Awareness Best Book of the Year NCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as "athlete-students" give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter doesn't shine so brightly. Filled with mind-blowing details of major NCAA football scandals, with stops at Ohio State, Tennessee, Texas Tech, Missouri, BYU, LSU, Texas A&M and many more, The System explores and exposes the complex, and perhaps broken, machine that churns behind the glamour of college football. With a New Afterword.