B Nishantha

This book offers a structured approach to comprehending how people become entrepreneurs. In order to understand the motives, choices, and behaviors of nascent entrepreneurs just beginning a business, it incorporates several theoretical stances, such as psychological, social, and personal aspects. The framework considers essential factors that drive entrepreneurial aspirations and activities, including gender, personality traits, contextual factors, and cognitive processes. By offering a holistic view, this book helps researchers and policymakers better understand and support emerging entrepreneurs' journey from idea generation to business establishment. This book is presented in a simple, straightforward, and enjoyable manner, allowing the reader to effortlessly know the essential factors required to consider for being a nascent entrepreneur.