Barbara Hulanicki

Biba dominated London fashion from the mid-1960s, defining the dress and outlook of a generation. Celebrating the sixtieth anniversary of the opening of the first Biba boutique, this book takes a revealing look at Biba through the words and images of the people who were intimately involved with the company and its phenomenal success. Established in 1963 as Biba Postal Boutique—a small mail-order company selling inexpensive clothing for women and children—by 1973 Biba was a seven-story department store on London’s Kensington High Street. Customers could fill their wardrobe and furnish their home with Biba products; Biba had become the world’s first lifestyle label. Shoppers could buy a tin of Biba baked beans, take tea on Europe’s largest roof garden, or watch live music performances by the New York Dolls, Iggy Pop, and Liberace in the 500-seat Rainbow Room. Created by Barbara Hulanicki and her husband, Stephen Fitz-Simon, Biba was made in the image of its staff and customers. Selling up-to-the-minute and affordable clothing, Biba appealed to teenagers and young women of the postwar generation, becoming the fashion destination of the Swinging Sixties and Seventies. Biba was the place to see and to be seen; its doors were open to everyone, from the Rolling Stones, Marianne Faithfull, and Twiggy to David Bowie and Freddie Mercury. Biba: The Fashion Brand That Defined A Generation includes photographs by Helmut Newton, Sarah Moon, and Duffy, as well as never-before-seen ephemera from Hulanicki’s personal archive. Interviews with the people closest to Biba bring these images and objects to life, while recollections and anecdotes from Hulanicki herself shine a new light on the very personal nature of Biba as a business.

Barbara Hulanicki tells the story of the rise and fall of the tiny, energetic boutique that grew into a vast emporium and epitomised Swinging London. The Biba store was to become an icon of hip '60s and '70s London and a hangout for artists, film stars and rock musicians, including the Rolling Stones, David Bowie, Twiggy, Brigitte Bardot and Marianne Faithful. But in the early 1970s, Hulanicki and her husband Stephen Fitz-Simon lost control after a series of bitter boardroom struggles and for Barbara, Biba was lost. This lively autobiography evokes the adventurous spirit of the 1960s and describes an extraordinary life with clarity and wit.

Founded as a boutique mail-order service in 1963, Biba - the brainchild of designer Barbara Hulanicki - quickly gained cult status, and outgrew several London premises before landing at 99 - 117 Kensington High Street in 1973 as 'Big Biba', 'the most beautiful store in the world'. This book tells the story of the Biba years, from the first ensembles, through the four iconic London shops, to the eventual flourishing of a lifestyle brand that revolutionized British retail and fashion culture. Featuring a wealth of previously unpublished material, including early fashion illustrations by Hulanicki and full-colour facsimiles of the six luxurious Biba catalogues, The Biba Years investigates the innovative ethos of the company - the first retailer to bring affordable fashion to the young consumers of the 1960s and '70s. Extensive garment photography documents the unique Biba 'look', while archival images provide a glimpse into the glamorous surrounds of the hugely popular London stores. An ideal companion to A to Biba: The Autobiography of Barbara Hulanicki (V&A, 2018), this beautiful book incorporates many personal insights from the designer and her contemporaries at Biba, and includes new illustrations by Hulanicki created specially for the publication. The Biba Years provides the last word on a fashion phenomenon, whose extensive impact on the fashion industry can still be felt today.