Barry Nalebuff

O knige Teorija igr - eto strogoe strategicheskoe myshlenie. Eto iskusstvo predugadyvat sledujuschij khod sopernika s uchetom togo, chto on zanimaetsja tem zhe samym. Ejo izuchenie mozhet sformirovat sovsem novyj vzgljad na ustrojstvo mira i na to, kak ljudi vzaimodejstvujut. Na primerakh iz kino, sporta, politiki, istorii avtory pokazyvajut, kak pochti vse kompanii i ljudi vovlecheny vo vzaimodejstvija, kotorye opisyvajutsja teoriej igr. Znanie teorii igr sdelaet vas bolee uspeshnym v biznese i zhizni.Dlja kogo knigaEto kniga dlja tekh, kto khochet dobitsja bolshego v biznese i zhizni, ispolzuja nauchno dokazannye strategii. I dlja tekh, kto uvlekaetsja matematikoj i teoriej igr i khochet bolshe uznat o prikladnykh aspektakh etoj nauki.Ob avtorakhAvinash Diksit - professor Prinstonskogo universiteta. Prepodaval ekonomiku v Massachusetskom tekhnologicheskom universitete, v Berkli i v Oksforde. Chlen amerikanskoj akademii iskusstv i nauk i natsionalnoj akademii nauk Ameriki, chlen-korrespondent Britanskoj akademii. Zanimaetsja issledovanijami teorii mikroekonomiki, teorii igr, mezhdunarodnoj torgovli, rostom i razvitiem teorii gosudarstvennoj ekonomiki, politicheskoj i novoj institutsionalnoj ekonomikoj.Avtor 10 knig i mnozhestva statej. Barri Nelbaff - professor Jelskoj shkoly menedzhmenta. Ekspert v oblasti teorii igry i strategicheskogo myshlenija.Prepodaval v Garvardskom i Prinstonskom universitetakh. Avtor 5 knig i mnozhestva statej. V tom chisle - v Forbes, gde on vedet populjarnuju kolonku.8-e izdanie.Perevodchik: Jatsjuk Natalja

Axiom Award Gold Medalist for SalesFrom a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any negotiation and ensures you get your half—so you can focus on growing the pie. Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation?Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You’ll learn how to get half the value you create, no matter your size. Filled with examples and in-depth case studies, Split the Pie is a practical and theory-based approach to negotiation. You’ll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You’ll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution. Split the Pie allows both sides to focus their energy on making the biggest possible pie—to have your pie and eat it too.

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no. Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?